Small Businesses Change Social Media Expectations After climbing steeply, according to research from Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, small-business adoption of social media marketing has plateaued at 24%. The study of US small business found that those that do market via social media primarily use Facebook (82%), and that the most common activities are maintaining a company page on a social network and posting status updates or links to interesting content. About half of businesses that used social media also monitored brand chatter on social networks. As small businesses have gained experience with social media, some have realized their expectations for the channel did not line up with the reality of the social web. Small businesses have found other frustrations as well. Keep your business ahead of the digital curve. Check out today’s other article, “Digital Divide Narrows as Blacks Increase Internet Usage.”
Prevent and Reverse Heart Disease: The Revolutionary, Scientifically Proven, Nutrition-Based Cure (9781583333006): Caldwell B. Esselstyn Jr. 6 Essential Steps for Executing Your Social Media Strategy The Social Media Marketing Series is supported by Webtrends Facebook Analytics, which provides comprehensive tracking and measurement solutions to help you maximize your ROI. To keep up with Webtrends Social products, follow its blog. It's easy to plan a squeaky clean social media strategy for your business when it's on paper. Thankfully, there are plenty of tools and strategies that can help community management teams communicate with each other, stay on the same page, schedule posts and cooperate with other departments. Before you launch your strategy, consider how you will manage the execution. 1. Don't start your social media process without thinking about what you're trying to accomplish. International development organization Community Lab is striving to be a hub where supporters can learn about how they can make a difference. At local recommendation search engine Bizzy, however, the goal is to promote the brand and its full relaunch. 2. 3. 4. 5. 6. Series Supported by Webtrends
Steve Rosenbaum: Google: At a Critical Crossroads There's no doubt that companies in hyper growth mode find that they can only do so many things well at one time. And for many of us, our interactions with Google exist as a series of 'siloed' experiences. - We need directions; we use Google maps -- an extraordinary product. - We want to check our mail; we read our Gmail. - We want to upload and share a video; we post on YouTube. - And of course, if we want to search the web; we use Google search. I love Google. Now, it appears I'm not the only one who's been feeling some anxiety about Google's future. That may be harder than it seems. And as Page reaches to be more social, partners privately can only describe their interactions with AdSense as anti-social, or worse. Google AdWords is the self-serve service that is used by millions of customers to purchase those ubiquitous text ads that now appear it seems on almost every page on the web. AdSense is in trouble. But first, some history. Sites with Google ads may not include or link to:
Did Google Just Declare War on Demand Media?: Tech News and Analysis « Over the past few months, there has been a growing chorus of criticism — much of it anecdotal, but coming from a number of respected technology observers — about Google’s increasingly useless search results. Now the web giant has responded to these criticisms in a blog post, saying it doesn’t believe its search is getting any worse (if anything, it claims results have improved), but noting that it is going to be coming down hard on so-called “content farms” that try to game its algorithm with low-quality pages filled with keywords. And that could mean some pain for Demand Media, which is planning a closely-watched initial public offering that could launch as soon as next week. The Google blog post came from Matt Cutts, who heads up the company’s search-spam team. Demand Media is by far the largest player, however, and that means it could bear the brunt of Google’s wrath. Related GigaOM Pro content (sub req’d): Post and thumbnail courtesy of Flickr user Atli Haroarson
What Is a Curator in Chief? Neil Sanderson is the Chief Curator at Eqentia--a software platform service that enables professional users and organizations to easily aggregate, curate and republish the news that's important to them. Eqentia's sites are both public and private--with some of the more public ones including Visability Marketing (visabilitymarketing.com) and Slices of Boulder (slicesofboulder.com) which is a local news website for Boulder, Colorado. More than 50 of the portals can be found at portal.eqentia.com/channels. I asked Neil what a 'Chief Curator' does. And while technology is critical for his job--the key component of curation is human--as Sanderson explains: "I provide human curation of our customers' portals during the final stages of development when we are optimizing the system and training our customers to take on the curation role themselves. So, what kind of background does it take to be a Curator in the new world? Today--Sanderson says the man / machine mix is critical.
Innovation management, Idea management, Social Networking Software, Crowdsourcing Hunch Blippy / Purchases by people I follow Social Media Management | Facebook for Business Oracle Social Relationship Management delivers the first, unified solution for social monitoring, marketing, applications, engagement and analysis, and it fully integrates products from Vitrue including Publisher, Tabs, Shops, Games, Open Graph Object and Analytics. Spotted... August 9, 2010 Washington, D.C.‘s local media scene officially welcomed a new player Aug. 9. TBD, as in To Be Determined, is a venture of privately-held Allbritton Communications, which also owns the website and newspaper Politico, an ABC affiliate and a 24-hour cable news channel. TBD.com is not only a local news website, but it also has replaced the TV station websites for WJLA and News Channel 8. The much-anticipated launch has also offered quite a few lessons for others interested in operating their own news websites: It’s okay to launch with bugs. “We could have waited a day or so longer to squash all those bugs. While you shouldn’t launch with major outstanding problems, some bugs are to be expected. Hold ‘What If’ meetings. A few weeks ago they debated coverage of a minor earthquake that had the region talking. “What we decided is to say we’re going to grow together both in content and in sales.” - Steve Buttry, Director of Community Engagement Develop partnerships pre-launch.
FreeMind FreeMind n’est pas un éditeur de texte à proprement parler, et n’est pas forcément adapté pour gérer des textes très longs et "monoblocs" comme un article, un mémoire ou un rapport. Ce n’est donc pas un équivalent ou un concurrent de Microsoft Word ou Open Office Writer par exemple. Cependant, même si nous n’irions pas jusqu’à parler de la mort du traitement de texte classique, ce logiciel, à l’instar de Keynote, témoigne d’une nouvelle manière d’aborder l’écriture de documents électroniques. Plus que le contenu, qui reste tout de même le plus important, c’est la mise en forme des textes qui est ici totalement repensée, afin de mettre en exergue une hiérarchie, un plan, ou tout simplement pour obtenir une visualisation plus intuitive et plus complexe que le simple système de titres et sous-titres des traitements de textes. La prise en main du logiciel n’est pas des plus évidentes. Passées les premières hésitations (mais qu’est-ce qu’il faut que je fasse ???!)