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6 Technology Trends That Will Impact Fashion Industry

6 Technology Trends That Will Impact Fashion Industry
You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Fashion Industry has transitioned to becoming digital-centric. Most retailers finally sailed through the first stage in ecommerce retailing by setting up visually appealing online versions of stores, integrating payment gateways and offering efficient delivery logistics. Over the next two years, there are several areas where technology will help ease online discovery and conversions. Technology will make it easy for consumers to go from inspiration to purchase. Customers see a lovely handbag at a party and technology will help them find it. Technology will provide answers for questions like: Can I get real-time guidance on creating outfits from individual items? Work at the intersection of fashion, science and technology is leading to some very interesting possibilities. Here is what you need to look out for- 1. 2. Product returns are one of the issues online retailers are battling with. 3. 4. 5. 6.

5 Upcoming Trends for the Digital Fashion Industry | Ve Interactive 2016 isn’t only the year of the monkey – it’s also set to be the year of online clothing in the UK. By the end of the year, this sector is expected to become the UK’s largest online market. And it won’t stop there. By 2020, it is set to account for 28.8% of UK online spend, worth over £18bn. Online Fashion Trends: Our Predictions 1. For years, some luxury clothing brands have refused to enter the eCommerce world, believing that selling their products online would ruin their sense of exclusivity. However, many of these brands are now beginning to part ways with this strategy. 2. We all know how much mobile shopping has continued to grow from strength to strength as mobile usage rises and technology develops. However, this growth is far from relenting. eMarketer has shown that by 2019, mCommerce sales will rise to a whopping £38.4bn in the UK, making up 43.7% of all eCommerce sales. 3. The female clothing market has dominated its male counterpart since the internet began. 4. 5.

How Fashion Retailers Can Use Digital Marketing Last week Macy’s reported depressing quarterly earnings, showing a 7.4% drop in revenue and a whopping 40% drop in sales. They were not alone; the agony continued in fashion retail with Nordstrom slashing expectations and clocking in earnings that dropped from $128 million last year to $46 million this year. The Houston Chronicle quoted one researcher, Neil Saunders, as saying, “The blunt truth is that Macy’s does not give consumers a reason to visit its stores. In many locations shops are simply not up to par; they are poorly merchandised, hard to shop, lack any inspiration, and have fairly mediocre customer service.” When discussing the bad Macy’s earnings report. After reading about the dismal earnings, I decided to do my own research on fashion retail in brick and mortars. 1. Inventory Overload I rarely shop in physical stores. Increasingly, it appears others are feeling the same way. That stands in stark contrast to higher selection as a primary motivator for online shopping. 2. 3.

What Defines a Digital Fashion Retail Leader? | Salesforce Commerce Cloud Blog Fashion retail has transformed dramatically over the past few years. Sales and delivery channels have blended, and merchandise offerings have evolved more rapidly as the big impact of trends like fast fashion and athleisure have rippled throughout retail. Amidst all this change, fashion retailers must adjust their course, and find the best approach to attract, engage and retain shoppers. The Consumer Insights team at the Salesforce Commerce Cloud recently released the Fashion Shopping Focus report, which identifies the key drivers of digital fashion retail success. The report includes the findings of a number of executive briefings, looking across the digital offerings of 99 global fashion brands, and analyzes the shopping activity of more than 400 million global shoppers. Retailers Must Make Room for the Brand A study of 11 executive briefings with digital fashion leaders found that brand value was cited as the lifeblood of their success. Retailers Must Go Beyond ‘You May Also Like’

Seven Must-Know Digital Trends for Retail in 2015 Empowered by the supercomputer in their pocket, consumers are in control. With nearly every 18- to 54-year-old in the UK now using a smartphone1, it comes as no surprise that the value of the mobile commerce market is expected to nearly triple to £17.2 billion in the next three years. In 2015, consumer expectations will reach new heights when it comes to shopping across channels and devices. To help retailers meet these demands, we've highlighted seven trends that will define 2015. This article also appeared in Retail Week. Published January 2015 Topics Put Google research and insight behind your thinking Subscribe Three accelerating trends 1. The UK is already a country of multiscreeners with the average Briton using an average of 3.1 connected devices.2 Many consumers now typically consult several of these before completing a single purchase - for example a shopper might research offers on her phone on-the-go and complete the transaction on her laptop when she gets home. 2. 3. 4. 5. 6. 7.

How social media is transforming the fashion industry Image copyright Brooklyn Beckham/Burberry When Brooklyn Beckham revealed on his Instagram feed that he would be photographing Burberry's latest fragrance ad campaign, the outrage was palpable. Commentators rushed to criticise the fashion house's choice of the 16-year-old son of David and Victoria Beckham for the shoot, instead of an established industry professional. "Insulting to every artist out there"; "completely disrespectful to the artist community"; and "so tired of these celebrities buying their kids into everything" were some of the printable reactions. But Burberry boss Christopher Bailey suggested it might have been Brooklyn's 5.9 million Instagram followers, rather than his parents, that got him the gig. "Brooklyn has a really great eye for image and Instagram works brilliantly for him as a platform to showcase his work," he said. Image copyright Brooklyn Beckham / Burberry Model behaviour The influence of social media has also rapidly changed how models are chosen.

How fashion brands are setting trends in digital How can fashion retailers use dynamic data to meet consumer expectations and take advantage of new channels? It was once believed that people just wouldn’t buy clothes online; that fashion consumers needed to touch and try what they would be wearing – but this is clearly not the case, as online sales grow and brands continue to innovate. Online fashion sales grew by 185% between 2007 and 2012, and sales are predicted to rise by 41% by 2017. According to the IMRG, online clothing sales have increased by 14% this January, compared to the previous year, while online retail overall only grew by 7%. Fashion and digital work together brilliantly. Personalisation One of the reasons that fashion translates well to the online landscape is that stock information can be updated more quickly on a website than in a shop, and it can be presented beautifully (shoppers can’t come in and mess it up, can they?). Multichannel marketing ‘Shoppable’ content Social Mobile Grabble’s co-founder Daniel Murray commented:

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