Alexander Wang Partners with Adidas on New Unisex Collection
NEW YORK, United States — Designer Alexander Wang is, by his own description, a total sneakerhead. He once even designed a whole clothing collection around them, with dresses, tops and handbags emulating his favourite sneaks, like the classic white-and-green Adidas Stan Smith. Now, Wang has taken his sneaker love to a new level, partnering with Adidas for a line of apparel and footwear that seeks, in his words, to "disrupt" the famous Adidas look while still preserving its familiarity. One example: rotating the well-known trefoil logo upside down. Wang introduced the new line as a surprise finale to his Fashion Week runway show Saturday night, in a huge space on a Hudson River pier. Then they marched onto the runway, more than 70 of them, all clad in black, as the crowd — which included Madonna and Nicki Minaj — craned their necks and snapped endless photos. The 32-year-old designer is recognised as one of the most talented and busiest of his generation. By Jocelyn Noveck.
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