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Instagram reveals just how addicted fashion fans are

Instagram reveals just how addicted fashion fans are
Certain labels might be banning it from their runway shows but, as a platform for discovering brands, following your favourite designers and as a democratising tool to grant virtual access behind the scenes of major fashion houses, Instagram is unmatched. Now, results of a new report compiled by the app on the habits of European fashion fans has revealed the ins and outs of Insta activity. In unsurprising news, The Feed Fashion report found that the clothes-minded among us dedicate a lot of time to ‘gramming. Compared to the average user, European Instagrammers with an interest in fashion post three times more than the rest, consume five times more photos and check feeds 15 times a day. It also seems that fashion is all about give and take when it comes to sharing the love on Instagram: your average European Instagrammer with an interest in high street fashion will follow 2.5 times more accounts than their non-sartorially obsessed counterparts, and in turn have 2.3 times more followers.

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How social media are killing the notion of the old-fashioned catwalk A barometer of the fashion industry right now shows the outlook as unsettled at best and volatile and stormy at worst, but with a long-term forecast for brighter times. An area of high atmospheric pressure from consumers has swept in just as cataclysmic changes are taking hold in the digital space, and the combination means the world of high fashion is at a tipping point. Kanye West opened New York fashion week with a Madison Square Garden spectacle, launching his Yeezy Season 3 collection and releasing his latest album, to an audience of 18,000 editors, buyers, celebrity pals and paying members of the public. Snap, swipe, like: The mobile future of fashion retail Image copyright Thinkstock We use smartphone swipe technology to find a date on Tinder, so can we use it to find the perfect outfit as well? Tech firm Bijou Commerce believes so. Its platform enables fashion and beauty apps to offer single-image browsing - customers can swipe right if they like a product, and left if they don't. Working with retail companies like Nobody's Child, Bijou is on a mission to make fashion shopping simpler and more engaging for customers. "Most retailers' apps and mobile sites put between four and 12 products on a single screen," chief executive Beth Wond tells the BBC.

Burberry uses first ever Snapcode to let in-store customers unlock online Snapchat content The Snapcode allows in-store shoppers to scan a barcode using their mobile device to unlock content from Burberry’s new campaign for male fragrance Mr Burberry. Burberry is running the content on Snapchat’s Discover channel, offering access to style and fragrance content, including tailoring and grooming tips. The channel will also feature the full-length director’s cut and behind-the-scenes content from the campaign. The content will be available for two months.

Social Media Is Tranforming Home Design Space Social media is not only presenting us with new ways to connect with each other, it is also giving us new ways to become inspired, specifically for interior design purposes. From using Pinterest to gather images of home design inspiration from around the web, to services like Houzz and HomeMint which allow you to browse by a particular space or design style, the Internet is presenting us with many opportunities to find sources of inspiration to spruce up our living quarters. As it was announced last April, Pinterest is now the third most popular social media site after Facebook & Twitter. This infographic, created by HSN Home Decor and appropriately titled How Social Media is Revolutionizing Home Decor, begins by discussing our use of inspiration boards to pin and collect images that represent the type of atmosphere we’d like to create in our own homes. Via: [HSN Home Decor]

Did social media kill fashion week once and for all? NEW YORK – Is anyone paying attention? That's the question I asked throughout New York Fashion Week this season, when the entire front row was too busy Snapchatting their favorite looks, using specific geofilters for their videos, Instagramming shots within seconds of seeing an outfit. In a world of instant gratification, it's difficult not to overshare the sights and sounds with one's followers and friends, especially as brand new couture passes in front of you on the catwalk. How Innovative Technology Is Shaping The Future Of Interior Design Augmented reality, online communities and 3D printing all play a role in today's designer handbook We’ve come a long way from flipping through endless paint and fabric swatches in a showroom. Dennis Williams, content and strategy manager at AR solutions company Augment, makes the case for high-tech tactics in the highly-tactile world of interior design. The interior design industry has grown significantly in recent years, expanding to a market of $8.6 billion. Emerging trends have made the design process much more streamlined and less headache-inducing. And yet, all of the macro trends that have shaped the state of interior design share a common thread and theme: Technology.

The Ever Changing Industry: A Social Media Love Story In the week that Grace Coddington branded Instagram ‘pathetic’, we explore the most on-off love story of modern times, the relationship between the discerning world of fashion and the cruel mistress that is social media. There are hundreds of examples of brands embracing and harnessing the potential power of social media, and yet we shouldn’t ignore the undercurrent, it seems the two could be falling out of love. The high fashion veterans who built respect for their brands the old fashioned way appear to be turning their backs on the social media generation.

Has Social Media had a Positive Impact on the Fashion Industry? In 1870, clothier Charles Frederick Worth was pay-rolling over 1,000 employees, and was manufacturing several hundred garments to be sold each week. Commonly regarded as the founder of haute couture, the hard-toiling Englishman was the first recorded individual to sew his own label in each garment, thereby constituting the earliest form of a clothing brand. Worth’s marketing strategy was built around word-of-mouth, there were no sponsored tweets or Google smart ads that brands of today benefit from. Worth was also known for preparing several designs for each season, which were shown off by live models to select clients of the Worth brand. These were formative times for the fashion industry as we know it, and examining practices of the late 18th century allows us to understand how social media has positively impacted the modern industry.