Meet the future stars of sustainable fashion

A new breed of fashion designer is putting ethics at the heart of everything they do. No longer is sustainability and social responsibility a token extra or cynical marketing ploy. The smartest brands are the ones taking full responsibility for every step of the process, from the supplier to the maker – and in some cases the aftercare of the product, too. These are designers interested in quality, never quantity – a generation making clothes we will cherish, that will make us consume less and make the best possible choice when we do. Next week the windows of Selfridges in London’s Oxford Street will be dedicated to the store’s annual Bright New Things. Here we introduce five of the brightest, newest things and find out why crochet, fishing nets and old-fashioned hand weaving are the future of fashion. Katie Jones: ‘With sustainability you decide what to target’ Katie Jones (previous spread) loves to crochet. Margot Bowman and Diana Auria: ‘It’s playful , sexy and hyper smart’

The inspiring story behind Nudie Jeans' sustainable denim hen it comes to trends and mass consumption, the denim industry isn’t exempt from the impact of fast-fashion. While the jeanswear scene is regarded as having one of the worst environmental and ethical footprints, there are some inspirational brands leading the way to encourage integrity and honesty in sustainable design. One such brand is Sweden’s Nudie Jeans, who are at the forefront of changing the way we wear and understand our jeans, championing an awareness in conscious consumption in the denim industry. Since launching in 2001, the Swedish organic denim brand has been on a journey turning its core values into core actions with its Eco-Correct credo. Its eco-endeavors most recently earned the jeans company winner of the prestigious Sustainable Style Award, on the lasting appeal of their denim. The company is also a member of the Fair Wear Foundation, which strives to improve working conditions in the textile industry. How do you as a brand tackle the of educating customers?

Paper Production Supports Sustainable Forest Management | Two Sides North America The Fact: Paper production supports sustainable forest management The North American paper industry promotes sustainable forestry and depends on sustainable forest growth to provide a reliable supply of wood fiber. Paper manufacturers encourage forest sustainability through their purchase and use of certified wood fiber and by promoting sustainable forest management policies and practices at home and around the globe. By providing a dependable market for responsibly grown fiber, the paper industry encourages landowners to manage their forestland instead of selling it for development or other non-forest uses. Claims like “go paperless – save trees” create a false impression that forests are a finite resource, being destroyed. - Dovetail Partners, 2014 Over the last six decades, the net total U.S. forest area has increased by over 3% and the net volume of trees on timberland has increased by 58%. - USDA Forest Service, 2012 and Natural Resources Canada, Canadian Forest Service, 2014

Claire's Stores Inc.| Investor Relations | Company Overview We are one of the world’s leading specialty retailers of fashionable jewelry and accessories for young women, teens, tweens and kids. Our goal is to be the emporium of choice for all girls (in age or attitude) across the world. We deliver this by offering a range of innovative, fun and affordable products and services that cater to all of her activities, as she grows up, whenever and wherever. We believe Claire’s® represents a “Girl’s Best Friend” and is a favorite shopping destination for teens, tweens, and kids, numbering approximately 900 million female customers across the globe. Icing® is a fashion destination for young women in the 18-35 year age group.