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Meet the future stars of sustainable fashion

Meet the future stars of sustainable fashion
A new breed of fashion designer is putting ethics at the heart of everything they do. No longer is sustainability and social responsibility a token extra or cynical marketing ploy. The smartest brands are the ones taking full responsibility for every step of the process, from the supplier to the maker – and in some cases the aftercare of the product, too. These are designers interested in quality, never quantity – a generation making clothes we will cherish, that will make us consume less and make the best possible choice when we do. Next week the windows of Selfridges in London’s Oxford Street will be dedicated to the store’s annual Bright New Things. This year the focus is on designers who are making innovative and beautiful products in a clean, transparent way. Here we introduce five of the brightest, newest things and find out why crochet, fishing nets and old-fashioned hand weaving are the future of fashion. Katie Jones: ‘With sustainability you decide what to target’

https://www.theguardian.com/fashion/2016/jan/03/stars-of-sustainable-fashion-ethical-clothing-bright-new-things-selfridges

Related:  Visual MerchandisingInnovators/brands/designersSustainability

Sustainable design: Back to nature - Retail Focus - Retail Blog For Interior Design and Visual Merchandising Details Created on Wednesday, 18 February 2015 11:36 18 Feb Written by Lyndsey Dennis There's an increasing pressure for retailers to do their part for the environment and adopt sustainable design practises. With the issue of sustainability at the forefront of many creatives' minds, many displays are now designed to be reused and adapted for future window schemes and in-store displays.

The Best Ethical Fashion Brands We've rounded up the best ethically produced and actually stylish brands on the market... Green is the new black, people. Producing ethical fashion is becoming more of a priority for brands across the board from luxury, to high street. Mega brands now recognise how important sustainable fashion is to their consumers, meaning it’s much easier for us to shop socially responsible and environmentally friendly styles, rather than having to search forever. ASOS Releases Statement Addressing Working Condition Allegations FOLLOWING a spate of allegations regarding the working conditions in its Barnsley warehouse, ASOS has issued a six-page statement refuting the recurring accusations in detail. “I’m disappointed that inaccurate and misleading things have been said about how we manage our warehouse at Barnsley in Yorkshire," CEO Nick Beighton wrote in the document published on the brand's website. "I take huge exception to the idea that we are secretive and exploit our people. We have nothing to hide and much to be proud of."

It’s never been easy being a teenager. But is this now a generation in crisis? Mollycoddled and cosseted or stressed and over-pressured. Energised and engaged or bored and turned off. Young people have so many labels and stereotypes slapped on them it’s a wonder these are not visible on their endless selfies. What is undeniably true is that the evidence suggests that rates of depression, self-harm and anxiety among young people are at unprecedented levels. Youth unemployment is more than 13%, the cost of higher education is rapidly rising, a drought of affordable housing coupled with low pay is keeping many young people sealed under the parental roof and trapped in what one report called “suspended adulthood”.

Bethany Williams is boosting fashion’s eco-credentials As part of the MA graduate season, the London College of Fashion hosted its annual menswear show, showcasing the work of ten graduates from the MA Fashion Design Technology Menswear course. The runway burst with creativity, offering a wealth of diversity in postgraduate student talent. Among those making their mark was the socially-responsible designer Bethany Williams. Williams partnered with supermarket giants Tesco and Vauxhaull Food Bank to create a completely recycled collection titled “Breadline”, with the aim to highlight and find solutions for the “hidden hunger” crisis in the UK. We headed backstage to find out how this young designer is striving for social change through fashion. Tell us about your story so far, where are you from and how did you get into fashion?

Zara Is the Latest Fast Fashion Retailer to Launch an Eco-Friendly Line Zara’s owner Amancio Ortega is the second richest man in the world, according to Forbes, with a $67 billion dollar net worth. And someone who’s made such a killing off a fast fashion clothing brand certainly knows that his wealth doesn’t come without a cost to the environment. Next to oil, the fast fashion industry has been noted as the second most polluting industry in the world, and with this information, it’s up to leaders in the business to do something about it. Luckily, Zara is following the lead of other fast fashion retailers like H&M, launching the Join Life collection, an eco-friendly range of clothing crafted from materials like Tencel, recycled wool, and organic cotton.

Young people living in a 'suspended adulthood', finds research Despair, worries about the future and financial pressures are taking a toll on millions of young Britons, according to a poll which found young women in particular were suffering. Low pay and lack of work in today’s Britain are resulting in “suspended adulthood”, with many living or moving back in with their parents and putting off having children, according to the poll of thousands of 18 to 30-year-olds. Large numbers describe themselves as worn down (42%), lacking self-confidence (47%) and feeling worried about the future (51%). The Young Women’s Trust, the charity that commissioned the polling by Populus Data Solutions, warned that Britain was facing a “generation of young people in crisis” as it called on the government to take steps including creating a minister with responsibility for overall youth policy. Young women are being particularly affected. The percentage of women reporting that they lacked self-confidence was 54%, compared with 39% of young men.

Sharewear Innovating Sustainable Fashion Illustrated by Anna Sudit Earlier this month Ikea told us we’d reached ‘peak stuff’. Stop buying stuff, they said. And now the eco-warrior Swedes have another novel idea: share your stuff. Or more specifically, share your clothes. With total strangers. Sustainable Growth in the Fashion Industry Sustainability encompasses three main areas: environmental, social and economic. Over the last decade sustainability and sustainable growth has become one of the most prominent and important topics in our society. Even calling it a topic, would somewhat marginalise something that many would refer to as a global issue which is often overlooked usually due to monetary reasons.

Young women – do you feel the pressure to be perfect? It’s easy to look at someone’s life and think it’s more perfect than yours. And, with the advent of social media, it’s never been simpler to make comparisons. But what impact is this having? Ethical Fashion: 10 Designers That Create Genuinely Amazing Clothes Does it ever niggle you when you think about where your clothes came from? And how sensibly they’ve been made? Ethical fashion has come such along way since pioneers such as Anita Roddick opened The Body Shop and Safia Minney launched People Tree. As mega brands now recognise how important sustainable fashion is to their consumers, it’s now much easier to make socially responsible and environmentally friendly style an everyday part of your shopping habits, rather than having to search forever.

What Sustainability Means To The Millennial Generation Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide According to Goldman Sachs, there are around 92 million millennials in the US currently, making them the largest demographic in American history so far. Critically, they are also set to be the most important consumer group yet, with estimates of annual spending projected at around $200 billion by 2017, and $10 trillion over their lifetimes as consumers. With these figures comes the all-important question of how business can best cater to this multi-faceted millennial marketplace—the real questions being what do they value? And therefore, what do they want to spend their money on? The question points us back to sustainability.

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