Mother New York Razorfish I hold a dual role within Publicis Groupe, serving as both active Chief Strategy and Innovation Officer at VivaKi — a global leader in digital advertising solutions — and Chair for leading digital agencies DigitasLBi and Razorfish. At VivaKi, my team and I focus on incubating new ideas, approaches, partnerships and models for the next generation of data-driven marketing, storytelling, brand rethinking and the next two billion customers (China and India). In order to achieve these goals, I am responsible for Emerging Opportunities and Partnerships for VivaKi/Publicis Groupe. Emerging Opportunities includes co-creating the future with startups (VivaKi Ventures), media companies (The Pool) and brands (Finch 15). Partnerships includes working closely with Publicis Corporate and the leadership of Google, Facebook, Microsoft, Apple and many other global technology platforms, as well as a range of ad-tech specialists (BlueKai, Medialets, Adelphic Mobile).
a.k.a. Breakthrough Thinking for the Real World I know that in every kingdom there are two royals: Content the strong and governing King and Conversation, his tactful but enchanting Queen. So when a recent article published in eMarketer claimed that the future of branding would lie in a shift from “solely relying on the interruption model of advertising to the creation of magnetic content that would naturally attract consumers.” I sneered “nice observation” — audiences want to seek out companies for what they offer? Maybe businesses were finally starting to understand. After all it was Twitter that changed the game and accomplished what others had never conceived – “no more advertising, no more commercials, let’s just talk.”
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AgencySpy - Inside Your Agency. Deep Inside Bicoastal Arcade Edit has strengthened its roster with the addition of editors Jen Dean and Mark Paiva. Dean joins Arcade Edit from Whitehouse Post, where since 2011 she has honed her skills for brands including Google, New York Times, Cotton, BMW, TJ Maxx and Sprint. She began her commercial editing career under Hank Corwin (Natural Born Killers, Tree of Life) at Lost Planet, where spent almost 12 years.