How to Track The Impact of Your Website Redesign When a website redesign takes place, the first thing I’m always interested in is how that redesign translates into better marketing performance. If you’re an SEO or an online advertiser who owns his or her own business, you may feel that your website needs a “face-lift” from time to time to maintain that fresh look and feel. Instead of just relying on the assumption that your website needs a re-design, why not find out a way that actually proves if your website truly needs one or not? Today, I’d like to share how I go about measuring the impact of a website redesign using Google Analytics to see just how advantageous redesigning your website can be. Some website owners redesign their websites just to give it a better look and feel while others do it to improve marketing performance. As the years pass, you might have noticed a lot of popular websites undergo face-lifts every few years. Report obtained by SEJ staff Survival of the Fittest Website Benchmarking Your Performance Image Credits
Title Capitalization: Your Online Title Case Tool Veille concurrentielle How to Start an Online Store Steps Part 1 Developing Your Product and Business Plan <img alt="" src=" width="728" height="485" class="whcdn" onload="WH.performance.clearMarks('image1_rendered'); WH.performance.mark('image1_rendered');">1Decide what you want to sell. <img alt="Image titled Start an Online Store Step 5" src=" width="728" height="546" class="whcdn">5Register your business according to your state's laws. Part 2 Building Your Own Online Store <img alt="Image titled Start an Online Store Step 6" src=" width="728" height="546" class="whcdn">1Register a domain name. Part 3 Part 4 Community Q&A Ask a Question
14 Best Practices For Your eCommerce Product Pages So folks, the customer has landed on your website, wandered around a little on the various category pages and finally clicked on a product among the sea of choices. It’s the moment of truth and you ought to be having an awesome product page for the customer to make you any richer. You want to make sure the page is neither too simple nor stuffed with information. 1) Big and Beautiful Images A picture tells a thousand words and more so when it comes to the product page. Small product images, on the other hand, should be treated like anathema. 2) 360-Degree View DueMaternity saw that conversions from products that featured 360 degree views increased by 27% when compared to the original, two dimensional product images. 3) Prominent Call to Action If the photo is the lead singer of your product page, the call to action (CTA) button is your front guitarist. 4) In Trust Badges we Trust Save the modesty for some other page, blow your own trumpet here. 5) Scarcity Compels Action 7) Compare The Price
Image publishing guidelines - Webmaster Tools Help With image search, just as with web search, Google's goal is to provide the best and most relevant search results to our users. Following the best practices listed below (as well as our usual Webmaster Guidelines) will increase the likelihood that your images will be returned in those search results. Don't embed important text inside images Avoid embedding important text in images for elements like page headings and menu items because not all users can access them. To ensure maximum accessibility of your important text based content, keep it in regular HTML. Tell us as much as you can about the image Give your images detailed, informative filenames The filename can give Google clues about the subject matter of the image. Create great alt text The alt attribute is used to describe the contents of an image file. It provides Google with useful information about the subject matter of the image. Not so good: Better: Best: To be avoided Anchor text Provide good context for your image
10 Must Know Image Optimization Tips - Image SEO If you run an online store, image optimization is an art that you want to master. From attracting shoppers perusing Google images to reducing site load time - image optimization can be an important part of building a successful ecommerce business. Have you ever stayed up at night wondering: Why is it that when I do a Google image search, my product photos never show up? In this post I'm going to answer those questions and more. 1. It's really easy to blast through hundreds of product shots and keep the default file name your camera gives them. When it comes to SEO, it's important to use acceptable keywords to help your webpage rank on search engines. Let's use this image as an example: You could use the generic name that your camera gave to the image such as DCMIMAGE10.jpg. Also think about how your customers search for products on your website. 2012 Red Ford Mustang LXFord Mustang LX Red 2012Red Ford Mustang LX 2012 2. The alt attribute also adds SEO value to your website. 3. 4. 5. 6. 7.
How to Optimize Images for Better Search Engine Rankings You may not realize this, but images can generate a TON of traffic from image-based search engines (Google Images for example). If you want more of this traffic, you must learn how to optimize your images to score some of this traffic. Luckily, it’s easier than you think… once you know what to do. And that’s why we’re adding this tutorial to our WordPress SEO for everybody series. Image Optimization Best-Practice #1: Alt Text When you see a picture of a baby crying, you instantly recognize what’s going on in the picture. The problem is, this instant recognition isn’t possible for search engine spiders at this time. What is image alt text? The short answer is, it’s the text that the search engine uses to understand images. To include it, you simply add alt="this is your alt text" to your image tag. It’s that simple. Image Optimization Best-Practice #2: File Size You know page load times matter for SEO, right now, right? Right. Oh, and one more thing… Image Optimization Best-Practice #3: File Name
NHP Consulting Inc - Official Website 12 Retail Trends and Predictions 2015 | 12 retail trends and predictions to watch for Mobile will show no signs of slowing down next year and we anticipate smartphones and tablets to play bigger roles in the shopping journey. Expect to see more of the following: Loyalty apps Next year, more retailers will introduce mobile loyalty programs. Shoppers will no longer have to clutter up their wallets with physical cards. Instead, they can track and redeem their rewards using their smartphones through apps such as Collect. Mobile services Convenient services such as mobile ordering will be more prevalent. Bird On a Wire, an Auckland-based free-range rotisserie chicken joint, for instance, uses the solution to offer online and mobile ordering, and it’s worked out quite well for them. Mobile payment solutions The number of consumers adopting mobile wallets will increase in 2015, thanks to solutions offered by Google, Softcard, Apple, and most recently, CurrentC.