Outdoor Advertising & Out Of Home Media – Exchange4media Top News : OOH Vyoma Media invited to be the first Indian member of DPAA Vyoma to manage the Indian Chapter and integrate DOOH best practices from around the world Continue reading >> Home › OOH Flavoured summer drinks aptly promoted through JCDecaux Street Furniture in Delhi FMCG brands such as Nimbooz, Fanta, Raw Pressery, Tropicana, Frooti, Mountain Dew, Pepsi and B-Natural are being promoted on JCDecaux Street furniture Chennai Metro Rail extends advertising opportunities to brands Exclusive advertising rights for CMRL Rolling Stocks (trains) are with JCDecaux. Madison World launches experiential marketing unit, Madison Turnt The unit focuses on Events, Activations, Exhibitions and Field Marketing The Social Street wins OOH business for Star India's entertainment channels The agency manage all OOH activities including Life OK, Star Gold, Channel V, Star Movies, Star World, Star Jalsha, Star Pravah, Hotstar and a host of other regional channels The Street View Industry Briefing People Movement
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Shilpi's View : Understanding the Advantages of Bond Funds The cliched statement that "higher the risks, higher the returns" may not go well with investors seeking long-term stable returns. Such investors are not willing to take risks and are happy receiving fixed amount of regular income instead of volatile returns. In this case, it is recommended to look into debt or bond mutual funds that provide decent returns of 8 to 12 % with the risk parameter of low to moderate levels. Before understanding the advantages of bond funds, it is important to understand the difference between bonds and bond mutual funds. Bond are the debt securities issued by government or organisations. Such Securities are issued with the intention of raising money for expansion purposes and investors in return are given fixed rate of interest at regular intervals. Bond funds are of different types such as corporate bonds, municipal bonds, junk bonds, zero coupon bonds. (2) Dividend pay-out is more frequent than individual bonds.
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