IT Service Management, ITIL®, Content Management, Portals and Government Solutions from one Source White Paper Education vs. White Paper Selling Have you seen any of the commercials for the Dyson vacuum cleaner? In these segments, founder James Dyson demonstrates the unique properties of their Root Cyclone technology and why it is a better path to a cleaner carpet. So in these commercials, is James Dyson educating you or selling you a vacuum cleaner? The correct answer is BOTH. In my opinion, it is possible to use a white paper to both educate a reader while explaining how a branded solution solves a specific business problem. But for many marketing professionals, associating the words “selling” and “white paper” in the same sentence is akin to openly belching at a Malibu cocktail party. Their alternative approach is to use a high-level, generic description of a solution without mentioning it by name. So should you mention your product by name and thereby label your white paper as a sales tool, or instead provide a generic, high-level educational message that risks its subsequent lead-generation capabilities? 1. 2. 3.
Services4Stock Services4Stock is a unique platform created to provide emerging companies with an easier way to finance their growth. Typically, companies with high growth potential seek financing from venture capital firms or investment banks. As many entrepreneurs can attest, that process is time-consuming, frustrating, and often fruitless. Fortunately, there's an easier way. For example, if you want to make your product or service known nationwide, we can facilitate deals where major publishers and broadcasters give you millions of dollars of ad space in exchange for equity in your company. This type of financing is easier to obtain than cash funding. Similarly, many other service providers, such as online and outdoor media, trade shows, celebrities, PR firms, online visibility agencies, lawyers, sales experts, programmers, and many others often seek opportunities to grow their stock portfolio by investing their services into hot start-ups or fast-growing companies.
Reinventing Print Media Among its other effects, the global recession of 2008–09 is catalyzing a permanent change in the media landscape. After years of gradual audience erosion, the pressure on newspapers and magazines has accelerated. Severe cutbacks in conventional advertising — even when subscriptions or newsstand sales are robust — are slicing deeply into publishers’ revenues and shredding profitability. Print players have faced other cyclical downturns in which their businesses declined faster than other ad- supported media. The first force is the ongoing shift in where marketers focus their spending. The second long-term trend devastating print profitability is the rise of digital media. The steps that print media companies have taken to expand their share of marketing budgets and to succeed in the new digital environment have been largely unsuccessful.
Bug Online Case Study: “Old-School” Marketing Gets Results Many white paper marketers swear by the latest online marketing methods. They think an eye-catching online ad or a persuasive email captures customers best. A successful marketing firm, however, has learned that an “old-school” method can do the job better. MarketSense (www.market-sense.com), a 20-year-old business-to-business marketing agency based in Burr Ridge, Illinois, specializes in generating qualified sales leads for its clients. Hit the Target Clark Jones, director of business development at MarketSense, explains, “Over the years, we’ve done email ‘blasts’ and online ads offering white papers to prospects within in our own databases as well as those from rented or purchased databases, but the results often fell short of our target. “We realized that when you run banners and other display ads on the Internet, you typically have very little control over who is clicking on your ads. “That’s why we like direct mail,” Jones says.
Attorneys Melissa Werger Rosen leads the Immigration and Citizenship practice at RLG. Ms. Werger Rosen practices exclusively in the field of immigration and nationality law. Ms. Werger Rosen specializes in all areas of immigration and represents clients in a diverse array of immigration matters, including: ¨ Family-based ‘green card’ petitions ¨ Employment-based non-immigrant visas, including: · H-1B professional workers · L-1 intracompany transferees · O-1 individuals of extraordinary ability in science, the arts and education · E-1/E-2 Treaty Traders and Investors · J-1 trainees/interns ¨ Employment-based permanent residence via PERM labor certification ¨ Permanent Residence for Individuals of Extraordinary Ability (EB1) ¨ Permanent Residence for Multinational Managers and Executives ¨ Permanent Residence for Outstanding Researchers and Professors ¨ National Interest Waivers ¨ International Adoption ¨ Citizenship ¨ VAWA and Battered Spouse Waivers ¨ Diversity Visa Lottery winners Ms. Ms.
Free Subscription Have a website or a blog? Publish a newsletter or an RSS feed? Do you reach users interested in tech and business topics? We'll help you generate revenue with everything you do on the web. NetLine's TradePub.com, the core of NetLine's network which was established in 1994, has come to be known as an industry icon that originated as the first online subscription site for B2B magazines. Today, NetLine's TradePub.com has expanded to include a powerful international network of more than 15,000 partner sites. Our partner program is designed to make every corner of your online world a potential revenue generator, and you'll fully benefit from RevResponse.com, our innovative portal that will deliver you the tools to make it happen. As a partner you'll become an integral part of the network, providing an exciting new way to generate revenue while providing your users with something of real and tangible value.
Alexey Vishnevsky Using Facebook for Business Networking By now you’ve heard about Facebook, the ultra-popular social networking site that boasts 150 million members. But did you know it’s also a very powerful business networking site? You can connect with legions of people in any industry organized by city, workplace, school and region. Facebook users create their own profiles that feature photos and personal background, they exchange public or private messages and they join groups that share their interests. Using the site to spread the word about your business can pay off. According to a recent study by Aberdeen Group, top companies are using social-networking sites like Facebook to achieve improved interaction with customers. Facebook expert Mari Smith, known as “The Pied Piper of Facebook,” teaches courses on using the service for profit. Create a Strategy Mari says there’s an essential rule of thumb when using Facebook: “The number-one reason that people flounder in social networking is that they don’t have a strategy.