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What Sustainability Means To The Millennial Generation

What Sustainability Means To The Millennial Generation
Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide According to Goldman Sachs, there are around 92 million millennials in the US currently, making them the largest demographic in American history so far. Critically, they are also set to be the most important consumer group yet, with estimates of annual spending projected at around $200 billion by 2017, and $10 trillion over their lifetimes as consumers. With these figures comes the all-important question of how business can best cater to this multi-faceted millennial marketplace—the real questions being what do they value? And therefore, what do they want to spend their money on? The question points us back to sustainability. Recent studies indicate that millennials have a new, insistent consumer appetite that is colored distinctly green. However, the main problem facing these pioneering brands is gaining consumer exposure. This is why the revolution must begin at the top.

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The Best Ethical Fashion Brands What: Fat Face has a company-wide Code of Conduct where all factories that produce their goods must abide by as well as working with suppliers and other organizations to make sure their workers are treated fairly. What: Your new one-stop shop for ethically made wedding wear, Minna describes itself as an ‘Eco Luxe’ brand. With wedding dresses, veils and bridesmaid dresses made from sustainable, organic, recycled and locally produced textiles, you can dress your whole wedding party without feeling guilty. Untangling ethical fashion Reading pretty much everything about ethical fashion ever, I’m always struck by just how difficult this all is. I don’t get the sense that there’s a right thing to do, just a series of slightly less bad things all with their own issues, and some very difficult decisions. I mentioned in my review of Lucy Siegle’s To Die For book in Friday that I was a bit frustrated with Siegle’s unwillingness to give more than a glimpse into her own decisions about what she’s prepared to go for, and so I decided to attempt to explain my own position.

5 New Solutions For The Fashion Industry's Sustainability Problem It's the holy grail for the fashion industry: Can manufacturers seamlessly close the loop on fabric, so an old T-shirt or dress headed for the landfill can be turned into something new? The world now buys more clothing than ever before in history; the average American throws out 68 garments in a single year. A new €1 million competition asked for new ideas to help the industry become more circular. "Fashionista or not, clothes are a necessity, and one of the biggest challenges facing today's fashion industry is how to create fashion for a growing world population while protecting our planet," says Erik Bang, project manager for the Global Change Award, sponsored by H&M Conscious Foundation, the nonprofit created by the Swedish fast fashion giant.

New York Designers Share Their Sustainability Goals at the CFDA + Lexus Panel Yesterday, the CFDA + Lexus Fashion Initiative hosted an afternoon of presentations and open discussions on sustainability and innovation within the fashion industry. On hand to share their goals (and take questions from a panel of consultants, activists, and eco-minded business owners) were Tome’s Ramon Martin and Ryan Lobo, Dezso’s Sara Beltran, Prabal Gurung, and Brother Vellies’s Aurora James. Each designer addresses sustainability in a different way for their business, whether it’s socially—i.e., creating jobs in underdeveloped countries—or environmentally, as in cleaner production practices, the use of recycled and reclaimed goods, and the preservation of oceans and forests. But there were points of similarity, too, which other designers—and editors, buyers, entrepreneurs, and fashion fans—would be wise to consider. Below, see three major ways these designers are working toward a more thoughtful and balanced industry. 1.

How Will Climate Change Affect What We Wear? Surprise! It Already Has The nefarious effects of climate change can be felt everywhere, scientists say, from last year’s extra-balmy winter to last week’s Hurricane Sandy, a storm whose destructive brawn some attribute to global warming. But flux in climate patterns is also manifesting in an unlikely place: our closets. Climate change, the term given to trends in statistical weather patterns, is often closely linked to anthropogenic global warming, and it’s likely a large reason that U.S. climates are getting warmer each year.

Sustainable Growth in the Fashion Industry Sustainability encompasses three main areas: environmental, social and economic. Over the last decade sustainability and sustainable growth has become one of the most prominent and important topics in our society. Even calling it a topic, would somewhat marginalise something that many would refer to as a global issue which is often overlooked usually due to monetary reasons. Faux Fur is More Than a Faux Pas, it's Poison One of the arguments most beloved of the anti-fur lobby is that fake fur is actually better for the environment than the real thing. That argument, however, is as fake as the apparel it supports. And some new research has thrown the whole issue around man-made fibres more generally into the limelight.

Fast Fashion Is the Second Dirtiest Industry in the World, Next to Big Oil - EcoWatch “The clothing industry is the second largest polluter in the world ... second only to oil,” the recipient of an environmental award told a stunned Manhattan audience earlier this year. “It’s a really nasty business ... it’s a mess.” Since 2011, the Greenpeace Detox campaign has challenged some of the world's most popular clothing brands to eliminate all releases of hazardous chemicals. Photo credit: Jonas Gratzer / Greenpeace While you’d never hear an oil tycoon malign his bonanza in such a way, the woman who stood at the podium, Eileen Fisher, is a clothing industry magnate. On a warm spring night at a Chelsea Piers ballroom on the Hudson River, Fisher was honored by Riverkeeper for her commitment to environmental causes.