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Understanding Mobile Users - Google Think Insights

Understanding Mobile Users - Google Think Insights

Mobile Apps That Reward Impoverished Students With Food, Medicine It's a choice that no one should have to make: ditch school so that you can make a little money for your family, or go to school in the hopes that one day you will be able to climb out of poverty (but in the meantime, live without food). MPowering wants to eliminate those choices and make education more immediately gratifying, with a little help from mobile technology. The organization, founded by veterans of Salesforce.com and Apple, is partnering with nonprofits in the developing world to provide food, medicine, and more to people in places like Orissa, India (the poorest state in the country, but one that has high cell phone penetration) who perform positive actions like going to school or taking advantage of prenatal care. Here's how it works: mPowering finds places where people are living on less than $2 per day, partners with local nonprofits, and develops mobile apps that help residents move out of poverty. [Images: MPowering]

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Gapminder - Home Studies Show: Recent Research on Mobile Learning Every day around the world, thousands of research studies are produced on every conceivable subject. So, when I checked out the Bielefeld Academic Search Engine (BASE) recently, that there were over 1,700 research items listed for mobile learning or ubiquitous learning. (BASE is free to use, and many of the articles listed are “open” and accessible. For most of the others, there is usually an abstract describing the results of the study – thanks to Stephen Downes, www.downes.ca, for blogging about this resource). Much of this academic research does not inform current practice in mobile learning in enterprise settings. One reason that there is little crossover between empirical research and corporate training is that academic studies are often difficult to read, are based on complex theories, or, contain lots of statistics and other forms of mathematics that are unfamiliar to the average training manager. Akkerman, S. and Filius, R. (2011). Ardito, C., Buono, P. (2009).

Google Glasses are real, will use two 0.52-inch micro displays – Cell Phones & Mobile Device Technology News & Updates There’s no shortage of gossip in the tech community in regards to how the so-called Google Glasses would work. The basic idea is that some kind of wearable computer that displays on the lenses of a pair of glasses. As incredible as that sounds, there’s not a whole lot of tech out there that really fits that description closely. The idea that these lenses would act as displays for information seems really interesting, but there’s a need to combine a certain amount of function and fashion, while somehow not make all of this sound like a gadget from a spy thriller. But it’s not a spy thriller, we’ve been told the glasses are real, and that we will more than likely be seeing a prototype of them at Google’s developer conference this June. Google always has their hands in a few cookie jars. Basically, you have glasses on your head with a camera facing out, and that camera’s job is to record your gestures. How would that work exactly? So, what would you do with a wearable computer?

Moyens de paiement en France INFOGRAPHIES Le chèque, le virement bancaire et la carte de crédit sont les trois modes de paiement les plus utilisés par les Français. Selon une enquête Ifop-Wincor, leur usage reflète les inégalités sociales. En matière de paiement, les Français restent traditionnels. Ils sont ainsi 96% à posséder un chéquier, 81% à recourir au virement bancaire comme mode de paiement et 56% à détenir une carte bancaire, selon une étude* publiée récemment par l'Ifop et la société Wincor Nixdorf. «Les modes de paiement électroniques installés (…) occupent une place prépondérante dans les habitudes des Français et ne subissent que faiblement la concurrence de moyens plus récents, comme les comptes de transferts de fonds (type Paypal et Western Union, NDLR) ou le porte-monnaie électronique», souligne Steve Bousabata, directeur Banking France de Wincor Nixdorf. La carte bancaire affirme toutefois sa suprématie en terme de fréquence d'utilisation. Clivage social Les innovations ne séduisent pas

Mobile learning for schools - a class without walls | Resource Part of the old steelworks still stands near Parkwood academy, Sheffield. It's a reminder of the old factories and the newer industrial units that provide rich opportunities for year 7 students to study how the demise of manufacturing has affected their city. In a project entitled My Surroundings, students went out into their community, taking photographs, shooting films in their locality and making maps, using handheld and other mobile technologies. It helped them to consider why, many years ago, Sheffield was built where it was. "Pupils looked at the positive and negative aspects of the steel industry and how things have changed since [the factories] closed," says Derryth Hope, Parkwood's vice-principal. The project comprised history and geography and led pupils to develop written and spoken language skills as they worked on presentations. Impressive improvement Jake Smithies, now 14, was among the first cohort of students to be taught using the new curriculum. Hard evidence

Search Engine Marketing Tools & Information As London’s leading digital marketing agency, we make it our business to lead the way by providing up-to-date information, tools and other resources to all our clients and site visitors. Stay up-to-date with the online marketing industry and learn better ways to optimise your online presence and maintain a positive ROI with your marketing campaigns. Articles Search engine marketing, website optimisation, display advertising and social media marketing articles. White Papers White papers on online marketing and business intelligence. Frequently Asked Questions Glossary Digital Media News Press releases from AccuraCast and coverage of industry events we attended. SEM Tools How much should your PPC campaign costAdvertising cost estimate Are your server redirects set up correctly?

100 Mobile Tools for Teachers | Cellphones.org By Cherrye Moore It is a common-known fact that teaching is a labor of love for most educators. They are overworked and under-appreciated and many of them spend their own money, time and energy to improve their students’ education. With all of the new mobile tools on the market today, teachers can more easily work from satellite locations, share educational resources and access school-related data directly from their cell phones. Here are 100 mobile tools for teachers that make the grade. Educational Research Tools 1.RefDesk Teachers can quickly access news and reference materials through this easy-to-use online tool that features a currency converter and calculator and includes quick links to most Internet-based email providers and search engines. 2. Educators can search Google from their cell phones and have results sent directly to them in a text message. 3. A great tool to use for teachers who are looking for specific images to use in presentations or lectures. 4. 5. 6. 7. 8. 9. 10.

Guía SEO La Guía SEO de Javier Casares da una introducción a todo lo necesario para optimizar un sitio y aumentar su posicionamiento en buscadores. Gracias a esta información podrás aumentar tus conocimientos sobre SEO de una forma sencilla y amena… Recuerda que puedes descargarte gratis la Guía SEO en versión PDF o la Guía SEO en versión ePub o navegar por las siguientes páginas. 1. Antes de empezar a leer 1.1. Historia del posicionamiento en buscadores 1.2. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. loading

What Does a Good Mobile Learning Strategy Look Like? Last week we established a few baseline expectations of the benefits of a mobile learning strategy. We talked about how it affects your immediate team, your external stakeholders and how it improves the long-term success of your mobile learning efforts. With those points in mind, you’re probably ready to get your efforts underway in creating a strategy. Hold on there, partner. Before venturing in this direction it’s vital to get a good understanding of what components comprise a great mobile learning strategy, what you need to avoid, the basics on what it takes to get started and what resources are out there to help you on all of this. What’s in a Strategy? In essence, a strategy is a comprehensive high-level view of your mobile learning roadmap and technology landscape. The technology landscape can be comprised of the Six P’s of a Mobile Technology Strategy, published by Float, here. What’s Not In A Strategy? A strategy should not be a dead tree. Basics Until Next Time

"El SEO es una pelea continua con los buscadores, la competencia y el propio cliente" Antes de que Google naciera, Miguel López ya trabajaba en Internet. En el ámbito del SEO es una firma conocida. Es autor del Libro SEO: Posicionamiento en Buscadores y articulista habitual en Territorio Creativo. Actualmente dirige los proyectos TallerSEO, Marketing Online Valencia y Consultores Valencia y en 2010 organizó el I Congreso SEO Profesional en Valencia. ¿Cuál es la diferencia entre hacer SEO y ser SEO? SEO hace todo el mundo que tiene una página web. Para ser SEO solo hay que dedicarse a ello más tiempo que a otra cosa. Cuando pasas 1 hora diaria leyendo sitios web de SEO, otra con experimentos y pruebas sobre el SEO, dos o tres horas creando contenido orientado al SEO, y el resto dando promoción a un sitio web a base de enlaces, entonces tienes un claro perfil profesional. ¿SEO o SEM? Siendo técnicos: SEM = SEO + PPC, y ambas siempre deben ir acompañadas de Social Media, Analítica Web, email marketing, etc. ¿Cómo medís las acciones de SEO?

How 5 Non-Profits Are Innovating With Mobile Holly Ross is the executive director of NTEN: The Nonprofit Technology Network, where she helps her members put technology to use for social change. You can follow her on Twitter at @ntenhross and read the NTEN blog. Even before that first cup of coffee, an increasing number of us are reaching for our mobile phones in the morning. That makes mobile the perfect fit for non-profits that want to capitalize on every and any moment an individual is inspired to act on behalf of a cause. While the Red Cross made text-to-give campaigns famous after the Haiti earthquake, there are a variety of additional opportunities to use mobile to engage your audience in a cause. Non-profits, both large and small, are using mobile to educate, activate, and engage audiences of all sizes. 1. As it turns out, you don’t have to head to the Bronx Zoo to find wildlife in New York City. Results are compiled in an online map. 2. 3. Forget a string tied around a finger. 4. 5. The Future of Mobile and Social Good

Obtain Professional Recognition through DAA Certification - Digital Analytics Association Beyond Web Analytics Interviews a Certified Web Analyst™ In this episode, the Beyond Web Analytics team talks with Joel Wright about the Digital Analytics Association Certification and his experience in taking and passing the test at eMetrics in San Jose this year. The group discusses motivation for taking the test and the skills needed and preparation to be successful with the test. DAA Certified Web Analyst™ computer-based daily testing options are available at over 170 centers in US and 60 centers internationally – Applications now being accepted! About the DAA Web Analyst Certification Program™ The Digital Analytics Association (DAA) Web Analyst Certification Program™ is a voluntary certification program. “My new role specifically included ‘DAA Certified’ on the job specification. Paul Cook – Foviance, London UK See more testimonials! Knowledge Required Benefits of Certification Certification places professionals with the credential apart from those without it.

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