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London fashion week: why technology is in fashion

London fashion week: why technology is in fashion
At London fashion week the multibillion dollar worlds of tech and fashion are colliding like never before. For many, the launch of Apple’s new watch, announced this week with impeccable timing to coincide with the global fashion weeks, will mark an important turning point for fashion tech, a new sector with huge potential for growth. While Apple’s entry into the market is almost guaranteed to boost the industry’s profile, in reality the fashion industry has been driving fashion tech for years. Fashion tech is much more than just tech inside a timepiece, and nowhere is this more apparent than in London. In 2010, London Fashion Week was the first in the world to grant access to the masses by live streaming the runways. Now, everyone has their smartphone camera primed, ready to make their contribution to the zeitgeist. The next generation of high tech fashionistas are already emerging. Two rising stars from this growing trend are Kate Unsworth and Roberta Lucca.

Apple's iOS 10 Arrives on September 13 Apple keeps rolling out news after its unveiling of the new iPhone 7, first with the arrival of MacOS Sierra on September 20 and now the news of iOS 10 being released on September 13. iOS 10 will be the biggest update to Apple’s mobile operating system to date and it will include a significant update to Apple’s favorite assistant Siri. Siri will now be able to improve image searchers, handle transcribing voicemails, and even write text messages. The lock screen will also include a number of changes as users will be able to interact with notifications and widgets using 3D Touch. The upgrade will be free for the following devices, iPhone 5 and higher, iPod touch 6th generation, iPad mini 2 and higher, and iPad 4th generation, as well as the subsequent iPad Air and iPad Pro models. For more information on iOS 10 head here.

Fashion meets technology at #WWTO this week “If wearable tech is going to succeed, it needs to be worn,” says We Are Wearables Founder and BetaKit senior editor Tom Emrich. The ‘wearability’ of wearable tech is the main focus of this month’s We Are Wearables Toronto, lovingly called #WWTO, which has partnered up with Best Buy Canada for a fashion tech event. The event, which takes place at MaRS Discovery District Centre on Wednesday evening, will explore smart textiles, connected accessories, and the increasing influence of fashion on technology and vice versa. “If wearable tech is going to succeed, it needs to be worn.” – Tom Emrich, WWTO Among the companies participating at the event are Fossil, Garmin, Muse, Sensoria and Toronto’s Myant, a world-renowned innovation hub for designing, developing, and producing connected textile-based products, which recently produced a fashion show featuring its connected clothing at Toronto Men’s Fashion Week. BetaKit is a proud media sponsor of We Are Wearables Toronto

Fashion meets the future as garments go hi-tech Social media users curate the runway at Fyodor Golan's London Fashion Week show An interactive garment created by Nokia Lumias became the world's first interactive smart skirt Celebrities including Alexa Chung and Pixie Geldof whip out their smartphones on the front row at London Fashion Week Apple launched its smart watch in September, allowing users to call and message friends with a click on the device Ralph Lauren's biometric shirt tracks your body's data before sending it to your smartphone Google Glass is often credited as the trailblazer of wearable tech, and the product has since been adopted by designer Diane von Furstenberg Jawbone Up tracks weight and fitness through its wristband and smartphone app, helping to integrate health management into your daily routine Fitbit has proved to be one of the most popular wearable creations, helping to fuse the gap between fashion and technology. Futuristic fashion "We have become better online than in stores.

Google Glass aims for high fashion with DVF collection Two months after Google Glass announced a deal with eyewear brands Ray-Ban and Oakley, it's made another foray into the fashion world with a exclusive Net-a-Porter collection designed by Diane von Furstenberg. "I'm old enough to have danced at Studio 54 and young enough not to have missed the digital revolution," the 68-year-old designer said in an Elle interview as she announced the collection, which includes five new frames and eight new shades. This marks the first time a third-party retailer (in this case, Net-a-Porter and Mr Porter) has been licensed to sell Glass, which was previously only available from Google. The collection drops on 23 June and you can expect to shell out in the region of $1,620 to $1,725 for sunglasses and prescription lenses respectively. Von Furstenberg is something of a Google cheerleader in the fashion world. Will this finally make Glass fashionable? Want to know what Diane von Furstenberg's world looks like with Glass?

"Technology is going to turn the entire fashion industry inside out" Fashion and technology: the digital revolution presents the "biggest challenge for fashion brands" according to digital fashion pioneer Francis Bitonti who asks: "How will an industry where value is communicated by exclusivity and craft cope with this new space?" (+ interview) The fashion industry has been slow to adapt to new technologies, says Bitonti, who warned: "Fashion brands are going to have to adapt to this, which is going to mean a shift in core values for many brands." The New York-based designer initially trained as an architect but has recently focussed on applying advanced manufacturing techniques to fashion, jewellery and accessories, including a 3D-printed dress for Dita von Teese and a pair of 3D-printed shoes. "We want to redevelop everything from design methodology to material and form, to distribution and production," he said. Bitonti berated the mainstream fashion industry for not being quicker to embrace technology. We don't live in a time for concepts and drawings.

Luxury brands tap into social media to reach Chinese customer Luxury brands have hit some bumps on the road to expanding their sales in China, so many are coming up with new ways to reach their customers, especially younger ones, by opening up more social media accounts. CCTV’s Hu Xiaocen reports. Luxury brands tap into social media to reach Chinese customer Luxury brands tap into social media to reach Chinese customer Luxury brands have hit some bumps on the road to expanding their sales in China, so many are coming up with new ways to reach their customers, especially younger ones, by opening up more social media accounts. CCTV’s Hu Xiaocen reports. If you haven’t noticed, an increasing number of luxury brands are showing up somewhere new these days, especially with accounts on new media. Zhu said the way luxury brands are marketing has changed in recent years. Some of the brands even include an online shop in their social media accounts. “I value the quality and service of luxury brands so if I want to buy something, I will go to offline stores.

Vogue BBC Two Documentary Screening Air Date Picture credit: Linda Brownlee 24 August 2016 Scarlett Conlon FILMING has wrapped, production has finished, and the air date for the BBC Two documentary series depicting life at British Vogue, Absolutely Fashion: Inside British Vogue, has been confirmed. The first of two episodes will air on Thursday, September 8 at 9pm. Documentary filmmaker Richard Macer was given unprecedented access to life at Vogue for nine months as it prepared for - and started celebrating - its centenary year. Related Gallery "At Vogue we are more used to being behind the lens than in front of it," said Shulman. Episode one picks up from the end of the spring/summer 2017 fashion shows in September 2015 and follows Shulman, fashion director Lucinda Chambers, creative director Jaime Perlman, fashion features director Sarah Harris, editor-at-large Fiona Golfar, and the wider Vogue team. Absolutely Fashion: Inside British Vogue, BBC Two, Thursday, September 8, 9pm.

Burberry uses first ever Snapcode to let in-store customers unlock online Snapchat content The Snapcode allows in-store shoppers to scan a barcode using their mobile device to unlock content from Burberry’s new campaign for male fragrance Mr Burberry. Burberry is running the content on Snapchat’s Discover channel, offering access to style and fragrance content, including tailoring and grooming tips. The channel will also feature the full-length director’s cut and behind-the-scenes content from the campaign. The content will be available for two months. READ MORE: Burberry in Snapchat first as it premieres new fashion collection online Launching today (4 April) and directed by Oscar-winner Steve McQueen, the ad tells the story of a couple madly in love. From 25 April, there will be scent-dispensing posters in Knightsbridge, London, which will spray the fragrance directly onto the user’s wrist when inserted underneath the sensor. Customers are able to personalise their Mr. This is not the first time that the brand has used Snapchat and personalisation to engage consumers.

The Apple Watch Hermès and the brilliant minds behind it When is a watch not a watch? When is luxury not luxury? When is a collaboration not just about a shared business objective, but connecting a shared philosophy and love of craftsmanship? As Tim Cook said about the Apple Watch at its press conference this week – “We are just getting started.” Post-event at the Bill Graham Auditorium in San Francisco I’m sitting backstage with Sir Jony Ive, chief imagineer of the future, a remarkable designer who leaves more than a trace of his personality on his groundbreaking products. The Apple Watch Series 2 is swimmable, GPS-trackable and boasts a myriad of new features and apps. “This is a category right at the beginning,” says Ive of the watch’s ongoing evolution. Beyond pure functionality, the Apple Watch Hermès partnership introduces new styles, along with new colours of strap. “We care about a whole lot of things that people don’t see,” explains Ive. New colours include Rose Jaipur, Étoupe and Bleu Agate.

London Technology Week 2016 showcases British fashion technology This year's launch event of London Technology Week, Europe's largest festival of technology, is set to bring together some of the UK's leading fashion technology designers this week. London based fashion designer Brooke Roberts has been commissioned by London & Partners, the Mayor of London's promotional company, to curate the exhibition which is being displayed at the launch of the London Technology Week 2016. The installation includes a 3D printed wearable garment designed by Modeclix, the holographic intelligent mannequin from Headworks and a behind the scenes look at London Fashion Week using 360 degree video and content curated by creative communications agency Village. On display Among the fashion technologies exhibited at the event is Bruise Suit, developed by London's Royal College of Art, is an injury detection suit for disabled athletes with loss of sensation, enabling them to see injuries right when they happen. UK’s fashion technology sector Creative hub of technology revolution

Instagram reveals just how addicted fashion fans are Certain labels might be banning it from their runway shows but, as a platform for discovering brands, following your favourite designers and as a democratising tool to grant virtual access behind the scenes of major fashion houses, Instagram is unmatched. Now, results of a new report compiled by the app on the habits of European fashion fans has revealed the ins and outs of Insta activity. In unsurprising news, The Feed Fashion report found that the clothes-minded among us dedicate a lot of time to ‘gramming. It also seems that fashion is all about give and take when it comes to sharing the love on Instagram: your average European Instagrammer with an interest in high street fashion will follow 2.5 times more accounts than their non-sartorially obsessed counterparts, and in turn have 2.3 times more followers. Download the entire report here, and don’t forget to follow @dazedfashion for updates over the course of fashion month, kicking off tomorrow.

15 Examples of How Technology Innovates Fashion It was the great Coco Chanel who once said, “Fashion changes, but style endures.” Well, regardless of your thoughts on the matter, there’s another thing that changes along with fashion. It is technology. By combining style and functionality, there have been a few people who have taken fashion to the next level. We can’t say for certain if they’ll actually catch on but these futuristic fashion styles do look pretty awesome. Recommended Reading: 10 Upcoming Technologies That May Change The World CHBL Jammer Coat This coat is designed by an Austrian architecture company, Coop Himmelb(L)au and you can use it to disappear. Rain Palette Since acid rain remains a threat to public health nowadays, the Korean-born, London-based designer Dahea Sun had invented a natural cabbage dyed dress that could act as a pH indicator when rain falls onto the fabric. BB. Karma Chameleon Project What if your energy could be harnessed and used to change the display of a specific fabric? Gaze activated dress

Alexander Wang Nicholas Ghesquiere Paul Smith Back Apple IP Case Samsung 05 August 2016 Scarlett Conlon ALEXANDER WANG, Nicholas Ghesquière, Paul Smith, Dries Van Noten, and Alber Elbaz are among the 111 high-profile designers and industry figures who have officially come out in support of Apple in its IP court case with Samsung. The Mac creator has been in a lengthy battle with the South Korean company since 2012, when it accused the latter of copying three of the main design elements of its ground-breaking iPhone: the rounded-corner front face, its bezel and its app-icon grid interface. The interest for the designers - who have all signed an "amicus brief", a legal document filed by people or brands not directly involved with a case but who have a strong interest in the subject matter and its outcome - is clear. The group's support also shines the spotlight on the importance of not only protecting IP, but the value of visual recognition and association with a brand. Currently a date is set in court for Samsung and Apple on October 11.

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