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London fashion week: why technology is in fashion

London fashion week: why technology is in fashion
At London fashion week the multibillion dollar worlds of tech and fashion are colliding like never before. For many, the launch of Apple’s new watch, announced this week with impeccable timing to coincide with the global fashion weeks, will mark an important turning point for fashion tech, a new sector with huge potential for growth. While Apple’s entry into the market is almost guaranteed to boost the industry’s profile, in reality the fashion industry has been driving fashion tech for years. Fashion tech is much more than just tech inside a timepiece, and nowhere is this more apparent than in London. In 2010, London Fashion Week was the first in the world to grant access to the masses by live streaming the runways. What had previously been exclusive and elite became accessible to everyone, all because of technology. Now, everyone has their smartphone camera primed, ready to make their contribution to the zeitgeist. The next generation of high tech fashionistas are already emerging.

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Burberry uses first ever Snapcode to let in-store customers unlock online Snapchat content The Snapcode allows in-store shoppers to scan a barcode using their mobile device to unlock content from Burberry’s new campaign for male fragrance Mr Burberry. Burberry is running the content on Snapchat’s Discover channel, offering access to style and fragrance content, including tailoring and grooming tips. The channel will also feature the full-length director’s cut and behind-the-scenes content from the campaign.

Snap, swipe, like: The mobile future of fashion retail Image copyright Thinkstock We use smartphone swipe technology to find a date on Tinder, so can we use it to find the perfect outfit as well? Tech firm Bijou Commerce believes so. Its platform enables fashion and beauty apps to offer single-image browsing - customers can swipe right if they like a product, and left if they don't. Working with retail companies like Nobody's Child, Bijou is on a mission to make fashion shopping simpler and more engaging for customers.

Topshop names smart fabric start-up winner of Top Pitch Smart textiles start-up, The Crated, wins Topshop's wearable tech competition. Topshop has revealed The Crated as the winner of its wearable tech programme. This summer, three technology start-ups dedicated to wearable technologies travelled to London to be coached by Topshop during its Top Pitch start-up programme. The winner, The Crated, integrates electronic circuitry into textiles and will work with Topshop on a heated garment prototype. Topshop's Top Pitch was launched in the spring to discover new wearable fashion technology concepts.

"Technology is going to turn the entire fashion industry inside out" Fashion and technology: the digital revolution presents the "biggest challenge for fashion brands" according to digital fashion pioneer Francis Bitonti who asks: "How will an industry where value is communicated by exclusivity and craft cope with this new space?" (+ interview) The fashion industry has been slow to adapt to new technologies, says Bitonti, who warned: "Fashion brands are going to have to adapt to this, which is going to mean a shift in core values for many brands." The New York-based designer initially trained as an architect but has recently focussed on applying advanced manufacturing techniques to fashion, jewellery and accessories, including a 3D-printed dress for Dita von Teese and a pair of 3D-printed shoes. "We want to redevelop everything from design methodology to material and form, to distribution and production," he said. "This technology is going to turn the entire industry inside out."

On the cutting edge of fashion technology Steps to disable Ad Blocker on your browser In order to serve content on our website, we rely on advertising revenue which helps us to ensure that we continue to serve high quality unbiased journalism. From our end, we will aim to show clean and unobtrusive ads to provide you with a great browsing experience. Request to please follow the steps below and once done, please refresh your page. Social Media Is Tranforming Home Design Space Social media is not only presenting us with new ways to connect with each other, it is also giving us new ways to become inspired, specifically for interior design purposes. From using Pinterest to gather images of home design inspiration from around the web, to services like Houzz and HomeMint which allow you to browse by a particular space or design style, the Internet is presenting us with many opportunities to find sources of inspiration to spruce up our living quarters. As it was announced last April, Pinterest is now the third most popular social media site after Facebook & Twitter. This infographic, created by HSN Home Decor and appropriately titled How Social Media is Revolutionizing Home Decor, begins by discussing our use of inspiration boards to pin and collect images that represent the type of atmosphere we’d like to create in our own homes.

Fashion meets technology at #WWTO this week “If wearable tech is going to succeed, it needs to be worn,” says We Are Wearables Founder and BetaKit senior editor Tom Emrich. The ‘wearability’ of wearable tech is the main focus of this month’s We Are Wearables Toronto, lovingly called #WWTO, which has partnered up with Best Buy Canada for a fashion tech event. The event, which takes place at MaRS Discovery District Centre on Wednesday evening, will explore smart textiles, connected accessories, and the increasing influence of fashion on technology and vice versa. “If wearable tech is going to succeed, it needs to be worn.” – Tom Emrich, WWTO CES 2016: The Best of Wearable Technology – WWD LAS VEGAS — By now, the concept of wearable technology isn’t totally foreign. That’s thanks, in part, to high-profile entrants like Apple Watch (a success?) and Google Glass (not so much). And then there’s the upcoming theme of this year’s Metropolitan Museum of Art Costume Institute exhibition, “Manus x Machina: Fashion in an Age of Technology,” which is set to explore handmade and machine-made fashion. Fittingly, at this year’s CES, two divergent themes emerged from the category of wearable technology: There were the functional “wearables” and their more fashion-forward comrades — some prefer to call them “fashtech.”

Luxury brands tap into social media to reach Chinese customer Luxury brands have hit some bumps on the road to expanding their sales in China, so many are coming up with new ways to reach their customers, especially younger ones, by opening up more social media accounts. CCTV’s Hu Xiaocen reports. Luxury brands tap into social media to reach Chinese customer Luxury brands tap into social media to reach Chinese customer

How Innovative Technology Is Shaping The Future Of Interior Design Augmented reality, online communities and 3D printing all play a role in today's designer handbook We’ve come a long way from flipping through endless paint and fabric swatches in a showroom. Dennis Williams, content and strategy manager at AR solutions company Augment, makes the case for high-tech tactics in the highly-tactile world of interior design. The interior design industry has grown significantly in recent years, expanding to a market of $8.6 billion. Emerging trends have made the design process much more streamlined and less headache-inducing.

Fashion Retail - Change Now Before It Gets Too Late 1 Share Share Tweet Email Fashion Retail – Change Now Before It Gets Too Late 2016 Met Gala Theme on the Runways - Fashion and Technology Much ink has been spilled on the growing and changing relationship between fashion and technology this year, and rightly so. The once disparate industries are growing closer, with designers working the front lines of technological advancement and technology brands entering the fashion arena. Next May, you won’t have to read about the industry’s changing relationship, though—you will be able to see it in the Metropolitan Museum of Art’s new Costume Institute exhibition “Manus x Machina: Fashion in an Age of Technology.” The exhibition, debuting May 2 with a gala hosted by cochairs Idris Elba, Jonathan Ive, Taylor Swift, and Anna Wintour and honorary chairs Karl Lagerfeld, Nicolas Ghesquière, and Miuccia Prada, will explore the relationship between the machine-made and the man-made in fashion, juxtaposing pieces crafted by the petites mains in haute couture ateliers with items digitally produced by 3-D printing and other new technologies of that ilk. See more photos of: Read Caption

Prada to Launch on Net-a-porter, Mr Porter – WWD LONDON — Prada is finally taking the leap into online selling in Europe, starting with Net-a-porter and On July 15, Net-a-porter will launch its edit of Prada’s pre-fall and fall runway pieces as well as bags, shoes and small leather goods. The Net-a-porter introduction will take place the same day, part of Neiman Marcus Group, unveils Prada’s fall ready-to-wear collection on its online store. The launches have been long-awaited as Prada is one of the last luxury brands to resist selling online. “Prada is the ultimate brand every store wants to sell, but only few can, and we’re honored to be one of them,” said Federico Marchetti, chief executive officer of Yoox Net-a-porter Group. “It opens a whole new online chapter for both groups.”