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Burberry teams up with Harrods for 2016 Christmas Windows

Burberry teams up with Harrods for 2016 Christmas Windows
London department store Harrods is working with fashion house Burberry to tell “A Very British Fairy Tale.” The retailer’s effort for holiday 2016 will kick off in November when its window displays facing Brompton Road are unveiled. Holiday windows attract crowds of shoppers and passersby, allowing the retail host to become part of consumers' traditions. A British wonderlandHarrods’ holiday windows will see the creation of a snow covered landscape and two small children as its protagonists. The children will be shown, window by window, traveling to an English country home, but with an imaginative twist. The window panes will include wintery scenes with flying cars, floating bathtubs and secret trails. As part of A Very British Fairy Tale, Burberry will provide an exclusively designed capsule collection. Burberry launched a similar effort in its Regent Street flagship for the month of June, giving consumers a close-up view of artisan hand embossing and monogramming.

https://www.luxurydaily.com/harrods-teams-with-burberry-for-immersive-holiday-2016-campaign/

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