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Fashion’s Fourth Industrial Revolution

Fashion’s Fourth Industrial Revolution
LONDON, United Kingdom — In the 18th and 19th centuries, the first and second industrial revolutions harnessed water, steam and electric power to mechanise the making of clothing, challenging the traditional system of craft-based production. In the mid-20th century, a third industrial revolution — in information technology and data analysis — radically changed the business of fashion once again, giving rise to fast fashion giants like Inditex and forcing the industry to rethink its ‘broken’ system for the age of Instagram. Now, a fourth industrial revolution — powered by a constellation of new innovations across the physical, digital and biological worlds, from 3D printing and artificial intelligence to advances in biomaterials — is driving a new wave of change across the economy, with major implications for fashion. "We have yet to grasp fully the speed and breadth of this new revolution. The fourth industrial revolution will transform all industries. Related Articles:

https://www.businessoffashion.com/community/voices/discussions/what-does-the-fourth-industrial-revolution-mean-for-fashion/fashions-fourth-industrial-revolution-2

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Fashion Needs a More Robust Approach to Technology Education LONDON, United Kingdom — Fashion has undergone a rapid transformation over the past decade, with companies evolving their business models to meet the fast-pace of the digital world by changing runway to retail cycles, strengthening e-commerce offerings and dedicating entire teams to social media in a bid to keep pace with ever-changing consumer values. A large part of this transformation can be attributed to the advancements in technology, which have helped push through some of the most significant changes in the fashion industry, redefining the way brands communicate and connect with customers, forcing fashion companies to rethink the format and purpose of their runway shows and restructure how they sell their collections. Indeed, one of the biggest changes to the industry was announced earlier this year by British luxury brand Burberry, which revealed its ambitious plans to sell its collections both online and in-stores as soon as its runway show ends this September. Design Courses

Is the Customer Always Right? LONDON, United Kingdom — When talking about the digital world, fashion designers and business leaders often mention the “direct conversation” the internet enables them to have with consumers — the instant feedback they get on every image or product they publish online. Now, some companies are using this direct line to their customers to ask: what do you want to buy? “What better way to make something that people want than actually asking people what they want?” asks Kevin Chan, co-founder of Maderight, the global sourcing company behind Orin, its in-house activewear label that will launch its first collection in November.

Sustainability Is Out, Responsible Innovation Is In COPENHAGEN, Denmark — Sustainability is out and responsible innovation is in. Or so we learned at the fourth Copenhagen Fashion Summit, held on Thursday to propose new business models and bold thinking for the fashion industry when it comes to respecting the environment, addressing climate change, managing ethics and protecting workers' rights and welfare. Held under the patronage of HRH Crown Princess Mary of Denmark and spearheaded by Eva Kruse, CEO of the Danish Fashion Institute, the Summit was the culmination of a week of activities bringing together an impressive mix of more than 1,200 people from 52 countries — including senior sustainability leaders from Nike, Patagonia and H&M, as well as BoF 500 members Mario Testino, Suzy Menkes, Bandana Tewari, Shaway Yeh, Steven Kolb, Caroline Rush, Carlo Capasa, Miroslava Duma, Renzo Rosso, Vanessa Friedman, Nadja Swarovski, Derek Blasberg and Julie Gilhart. Patagonia advertisement | Source: Courtesy Imran Amed, Founder and Editor-in-Chief

Snap, swipe, like: The mobile future of fashion retail Image copyright Thinkstock We use smartphone swipe technology to find a date on Tinder, so can we use it to find the perfect outfit as well? Tech firm Bijou Commerce believes so. Its platform enables fashion and beauty apps to offer single-image browsing - customers can swipe right if they like a product, and left if they don't. Working with retail companies like Nobody's Child, Bijou is on a mission to make fashion shopping simpler and more engaging for customers. "Most retailers' apps and mobile sites put between four and 12 products on a single screen," chief executive Beth Wond tells the BBC.

About Dr Vandana Shiva Dr Shiva at Bija Vidyapeeth Dr. Vandana Shiva trained as a Physicist at the University of Punjab, and completed her Ph.D. on the ‘Hidden Variables and Non-locality in Quantum Theory’ from the University of Western Ontario, Canada. She later shifted to inter-disciplinary research in science, technology and environmental policy, which she carried out at the Indian Institute of Science and the Indian Institute of Management in Bangalore, India Dr Shiva and Sir Edward Goldsmith at Bija Vidyapeeth Can New Technologies Thwart Counterfeiters? LONDON, United Kingdom — Earlier this month, Jack Ma, chairman of Chinese e-commerce giant Alibaba, made headlines when he declared that counterfeiters can “make better quality, better prices than the real product.” Ma’s comment, made to investors at a company meeting, came during an ongoing dispute over Alibaba’s induction into the International Anti-Counterfeiting Coalition (IACC). After Alibaba joined in April, IACC members Michael Kors, Gucci America and Tiffany & Co. all quit the US-based lobbying group in protest over the sale of counterfeit goods on Alibaba and its affiliate sites. In May, the IACC suspended Alibaba’s membership.

Couture in the Age of Fast Fashion: Will It Survive? Each season, Couture Fashion Week passes with little fanfare. Unlike seasonal fashion weeks which often feature 20 or so shows in a single day, the Couture Fashion Week schedule is minimal and uncluttered. The reason for the scarcity of shows is simple: couture is by far the most tightly-regulated division of the fashion industry. Prime slots are reserved for storied houses such as Dior and Chanel, whose elaborate presentations strengthen their illustrious reputations and provide valuable promotion opportunities. Alongside these industry behemoths are the likes of Viktor & Rolf; avant-garde couturiers using their status to explore the boundaries of garment construction without budget restrictions. Couture collections are the antithesis of fast fashion.

Most Big Users Failing on Cotton Sustainability STOCKHOLM, Sweden — Most companies using cotton do nearly nothing to improve environmental sustainability in its supply, environmental groups said on Tuesday, citing a report by an online green consumer site. Traditional farming of cotton, the second-biggest raw material for textile, makes heavy use of pesticides and water. Research by Rank a Brand showed 29 of the estimated 37 biggest cotton users scored red in the survey of policy, sourcing, use and traceability, the report commissioners the World Wildlife Fund, Solidaridad and Pesticide Action network UK said in a joint statement. The world's biggest furniture retailer IKEA was the only company scoring green with 12 of a maximum 19.5 points, followed by apparel retailers H&M and C&A with nine points.

Social Media Is Tranforming Home Design Space Social media is not only presenting us with new ways to connect with each other, it is also giving us new ways to become inspired, specifically for interior design purposes. From using Pinterest to gather images of home design inspiration from around the web, to services like Houzz and HomeMint which allow you to browse by a particular space or design style, the Internet is presenting us with many opportunities to find sources of inspiration to spruce up our living quarters. As it was announced last April, Pinterest is now the third most popular social media site after Facebook & Twitter. This infographic, created by HSN Home Decor and appropriately titled How Social Media is Revolutionizing Home Decor, begins by discussing our use of inspiration boards to pin and collect images that represent the type of atmosphere we’d like to create in our own homes. Via: [HSN Home Decor]

Wearable Technology Market Set to Explode, Could Reach $50 Billion, Says Credit Suisse LONDON, United Kingdom — On Friday, Credit Suisse issued a report on the rise of wearable devices — personal accessories with embedded sensors, displays and other digital technology, such as Nike's FuelBand, Google's Internet-connected eyewear and Apple's rumoured iWatch — calling them "a mega trend" that has hit "an inflection point in market adoption" and will have "a significant and pervasive impact on the economy," reports Barron's. The "wearables" market, currently concentrated in health and fitness and estimated to be worth between $3 billion to $5 billion, is set to explode, said the report, reaching $30 billion to $50 billion over the next three to five years, as sensors and battery life improve and an ecosystem of entrepreneurs start to build thousands of apps and services on top of wearable devices, just as they have done for smartphones. Read more about the emerging wearable technology market:

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