Technology’s Impact On Trend & Fashion Forecasting The Impact Of Social Media On Trend Forecasting After the Behind The Seams trend forecasting panel and Erin Weinger’s insights, I found that the panelists had only scratched the surface on the impact of digital media on trend forecasting. I wondered if online trending services and real-time forecasting were making traditional mediums obsolete. Digital Vs. Traditional, WhoWhatWearDaily Vs. With the exception of the Erin, most of the panelists respected online technology, but didn’t embrace them. “Tangibility and feeling something is one thing. My feeling is that digital has a positive impact on many traditional business to business services; including trend and merchandising services. Fascinated by the panel, I turned to two fashion industry fashion forecasting experts for West Coast and East Coast insights on fashion and technology. Industry Expert Ruth Staiman on Technology’s Impact On Forecasting Trend Forecaster Industry Interview: Wendy K. FMM: What is the value of real-time data?
The Impact of Technology on Fashion Today Sunday, September 01, 2013 Fashion There is more to technology than computers and the Internet. Automated Production and Fast-Paced Turnaround One notable effect that technology has on fashion is in its production. As technology become more automated, designing and discovery of new fabric, design or style is also becoming more fast-paced. Online Technology and Fashion Marketing Parallel to its impact on production, technology has also advanced the marketing aspect of fashion clothing, bags, accessories, and the likes. Fashion cycle nowadays largely involve the Internet. Influence on E-Commerce and Retail Technology Aside from production and marketing, there is also a great deal of effect on selling and distributing of fashion clothing, fashion bags and accessories, and the likes. Indeed, technological improvements in the last decade or so have continually delivered profound advances in the fashion industry. About the author:
London fashion week: why technology is in fashion | Media Network At London fashion week the multibillion dollar worlds of tech and fashion are colliding like never before. For many, the launch of Apple’s new watch, announced this week with impeccable timing to coincide with the global fashion weeks, will mark an important turning point for fashion tech, a new sector with huge potential for growth. While Apple’s entry into the market is almost guaranteed to boost the industry’s profile, in reality the fashion industry has been driving fashion tech for years. Fashion tech is much more than just tech inside a timepiece, and nowhere is this more apparent than in London. In 2010, London Fashion Week was the first in the world to grant access to the masses by live streaming the runways. Now, everyone has their smartphone camera primed, ready to make their contribution to the zeitgeist. The next generation of high tech fashionistas are already emerging. Two rising stars from this growing trend are Kate Unsworth and Roberta Lucca.
Instagram reveals just how addicted fashion fans are Certain labels might be banning it from their runway shows but, as a platform for discovering brands, following your favourite designers and as a democratising tool to grant virtual access behind the scenes of major fashion houses, Instagram is unmatched. Now, results of a new report compiled by the app on the habits of European fashion fans has revealed the ins and outs of Insta activity. In unsurprising news, The Feed Fashion report found that the clothes-minded among us dedicate a lot of time to ‘gramming. Compared to the average user, European Instagrammers with an interest in fashion post three times more than the rest, consume five times more photos and check feeds 15 times a day. It also seems that fashion is all about give and take when it comes to sharing the love on Instagram: your average European Instagrammer with an interest in high street fashion will follow 2.5 times more accounts than their non-sartorially obsessed counterparts, and in turn have 2.3 times more followers.
5 Tech Trends Transforming the Fashion Industry By Anish Singh, CTO, Fashion GPS The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative. In many respects, the fashion industry today bears little resemblance to that of a decade ago—and will change even more in the decade ahead. Legendary businessman Peter Drucker famously said, ”Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.” I am, however, going to energize your imagination with five trends that will help create that unpredictable future—trends that are taking shape right now, that Fashion GPS is tracking closely, and with which all of us in the fashion industry will need to grapple in the years ahead. 1. What it’s about: The most obvious examples of wearable technology today are Google Glass and a variety of smartwatches—but these are rudimentary first steps into the realm of wearable tech. 2. 4. 5.
15 Examples of How Technology Innovates Fashion It was the great Coco Chanel who once said, “Fashion changes, but style endures.” Well, regardless of your thoughts on the matter, there’s another thing that changes along with fashion. It is technology. With the amount of innovation happening these days, it kind of makes sense to bring the two together. By combining style and functionality, there have been a few people who have taken fashion to the next level. We can’t say for certain if they’ll actually catch on but these futuristic fashion styles do look pretty awesome. Recommended Reading: 10 Upcoming Technologies That May Change The World CHBL Jammer Coat This coat is designed by an Austrian architecture company, Coop Himmelb(L)au and you can use it to disappear. Rain Palette Since acid rain remains a threat to public health nowadays, the Korean-born, London-based designer Dahea Sun had invented a natural cabbage dyed dress that could act as a pH indicator when rain falls onto the fabric. BB. Karma Chameleon Project Intimacy 2.0
5 Technology Trends Transforming the Fashion Industry - Fashion GPSFashion GPS By Anish Singh, CTO, Fashion GPS The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative. In many respects, the fashion industry today bears little resemblance to that of a decade ago—and will change even more in the decade ahead. Legendary businessman Peter Drucker famously said, ”Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.” I am, however, going to energize your imagination with five trends that will help create that unpredictable future—trends that are taking shape right now, that Fashion GPS is tracking closely, and with which all of us in the fashion industry will need to grapple in the years ahead. 1. What it’s about: The most obvious examples of wearable technology today are Google Glass and a variety of smartwatches—but these are rudimentary first steps into the realm of wearable tech. 2. 4. 5.
How Premium Fashion Brands Are Maximizing Their Social Media ROI Social media and digital technology have forever changed the retail industry. In 2011, brands and retailers have reached a tipping point, digital innovations have decentralized commerce, and real-time consumer demand for designer merchandise has forever changed retail production cycles. Many fashion brands, mocked for their inability to move with the web because of a fear of accessibility, are no longer fighting the flow. Through their embrace of social media and social commerce, fashion brands are now innovating and profiting from their online marketing strategies. Luxury and premium brands are starting to lead the way for all retailers looking to connect with their customers and build online revenue channels. Fashion Brands and Social Commerce Online shopping is becoming a socially connected event. During the past year, the luxury market experienced a digital tipping point, with many brands rolling out new e-commerce sites, social media campaigns and mobile applications.