Want a Brilliant Marketing Strategy? Take That Weight Off First. Writer’s block. Dead end ideas. The feeling your message is getting lost despite all your best efforts. It happens to the best of us and it can strike at any time. This holds true when it comes to crafting a good marketing campaign as well. As most writers and marketers can attest to it, this happens more often than we’d like. So, I sat down. At times like these I, like most people, reach for something comforting and familiar, something I know will incite an emotional response and put me at ease. So, I sat. It’s important to remember this fact when crafting your marketing strategies. Eric Goldstein wrote about this recently in his article, Justin Bieber: A Social Media Case Study (hear me out before you start with the Bieber Fever nay-saying). Bieber is a worldwide sensation for two reasons. So when you set out to start crafting your next amazing marketing strategy remember this – people need to see themselves in your advertising. Click here to view the embedded video. Connect:
Comprehensive Guide to StumbleUpon | Techblaster.NET StumbleUpon is not just another social bookmarking site, because it will drive tons (thousands) of traffic to a blog/website within minutes. But you must know how to use it effectively and how it works. This will be a comprehensive and complete guide on StumbleUpon and its features. Basics of StumbleUpon; The system of StumbleUpon allows you to search latest and interesting articles related to your favorites. This is totally different from searching for the content via major search engines. Earlier they have given a tool bar which can be installed to Firefox and Internet Explorer. Let’s see what the use of this toolbar is. Following diagram will show you how the system is working. If this is the first time you are going to use StumbleUpon, following tips will be helpful to you. For Regular Readers; At the beginning you need to sign up with StumbleUpon. The Description should be short but descriptive. For Webmasters/Website owners; 1. Eye catching titles will be visited more. 2. 3. 4. 5.
Google+ and the Next Evolution of Internet Marketing - Technorati Advertising Since the days of the early search engines, the science of Internet Marketing has always been a rapidly evolving field of specialization. Initially focusing on keyword selection and on-site search engine optimization (SEO) around those search terms, SEO has evolved to also now include a wide facet of off-site techniques for generating high quality back-links. As the search engines matured and online competition increased, we saw the introduction of paid inclusion advertising programs such as Google Adwords and Yahoo SEM which gave paying customers the opportunity to achieve a front page positions through bidding on key terms in a complicated online auctioning system, however again, as competition increased for this service, many terms became quite costly and as such marketers began to search for more cost effective alternatives for traffic generation. With Facebook and the advent of social media, Internet marketers entered a new era for targeting their prospective customers.
10 Content Ideas That Generate Engagement on Social Media Generate Engagement The livelihood of your Facebook post or tweet depends on how people engage with your content. Is your post ignored by numerous followers, or are people actually liking your posts, commenting, +1-ing, retweeting or sharing it. This post shows you 10 simple ways to generate engagement with your audience on Social Media. Remember though, not all engagement is created equal. 1. Does your company blog? 2. Ask a question on Twitter, LinkedIn, Quora or Facebook and then share the answers you get. 3. Let your customers do the marketing for you! 4. A great way to get people involved with your business and the community is to let them know about the things that are happening locally. 5. This is a great way to get some conversations started. 6. Create a Contest that is both engaging and simple, but make sure that the prize is enticing as well! 7. Create top ten lists for different topics related to your industry. 8. 9. 10.
Social Media Optimization (SMO) for Business | Social Media So you’ve been diligently doing your research in order to come up with the best Search Engine Optimization (SEO) techniques that will allow your site to reach that all-important first page of Google. Great! SEO is definitely one of the best ways to get your site noticed and now that you’ve gotten the hang of it you are able to use your skills and talents to bring in those all-important customers to your website. Guess what? It’s now time to get ready to start learning how to use some Social Media Optimization (SMO) techniques! Recent surveys tell us that 50% of small businesses are currently utilizing Social Networks for marketing purposes. What is SMO? Are You SMO Ready? -What are your exact goals? How to Measure Success. SMO Benefits Although there can be many benefits derived from using SMO, one of the most beneficial is the ability to connect directly with your customer base. Other SMO Benefits include: -Google Analytics -Google Insights -howsociable.com -Page Inlink Analyzer 2inShare
Edelman Digital Fundamentals of Social Media Optimization Service | Tutorial By Simon Johanson : A how to tutorial about Internet with step by step guide from Simon Johanson. Social Media Optimization has changed the face of the internet marketing and this change has obviously been for the good. Social media optimization service is one of the best ways of helping a webpage gain considerable exposure in the online periphery. SMO services also tend to drive online traffic to websites and through prolonged effort backed by adept planning, social media optimization aim to turn a normal visitor into potential client. Social media optimization service provides a platform to the small and medium sized business houses to get in touch with prospective network of online audience. Through blogs and forums, social networking and review posting, SMO services garner the thread of communication between the potential clients and the business houses. Successful social media optimization service requires proper strategy formulation. Related Answers & Tutorials
About Social Media Today, LLC Contact us! Social Media Today LLC presents the Web’s best thinkers on business and public policy. We launched our company in 2007 with the goal of connecting leading experts across a variety of business conversations. As traditional media went digital, and the Internet went social, we realized the huge potential for social media platforms to facilitate direct communication among customers, their employees, and experts from academia, corporations and government. Six years later, we’ve proven that editorially independent, online communities are the cornerstone of B2B social media. The Social Media Today network hosts analysis and debate on the following topics: SocialMediaToday.com: Social media and Web 2.0TheEnergyCollective.com: Energy policy and climate changeSustainableCitiesCollective.com: Urban planning, design and sustainabilitySmartDataCollective.com: Business intelligence and data analyticsHealthworksCollective.com: Healthcare policy and technology In the news: About CEO Robin Carey
Google+ Strategy: 5 Tips to Help Marketers Get Ready for Brand Pages With 10 million confirmed users of Google+, and comScore reporting there were 20 million visitors to Google’s new social platform during its first 21 weeks of existence, it’s safe to say from a pure numbers perspective that Google+ is off to a hot start. Brands, after seeing the potential on Facebook, YouTube, and Twitter, are ready to jump into the Google+ pool, but there’s a problem: the lifeguards at Google aren’t ready for them – and neither is the platform. Despite a slew of stories across the web that reported Google+ business pages would be coming later (though a few hundred brands would be allowed as part of a pilot Google+ program, including Ford), some brands jumped on the platform anyway, and, as promised, Google began shutting down many of these accounts. Naturally, this being the Internet, a flood of whining and grandstanding followed. Google is now promising to “roll out rudimentary business accounts by late fall,” according to ClickZ. 1. 2. 3. 4. 5. Summary
How social interaction and teamwork led to human intelligence Scientists have discovered proof that the evolution of intelligence and larger brain sizes can be driven by cooperation and teamwork, shedding new light on the origins of what it means to be human. The study appears online in the journal Proceedings of the Royal Society B and was led by scientists at Trinity College Dublin: PhD student, Luke McNally and Assistant Professor Dr Andrew Jackson at the School of Natural Sciences in collaboration with Dr Sam Brown of the University of Edinburgh. The researchers constructed computer models of artificial organisms, endowed with artificial brains, which played each other in classic games, such as the 'Prisoner's Dilemma', that encapsulate human social interaction. They used 50 simple brains, each with up to 10 internal processing and 10 associated memory nodes. The social strategies that emerge spontaneously in these bigger, more intelligent brains show complex memory and decision making.
‘Blog Marketing Tips for Driving Sales’ Subject of ‘Ask the Social Media Expert’ Q&A Series ATLANTA, July 25, 2011 — Social Media Marketing University (SMMU) invites business owners and professionals to participate in “Create Trust and Sales with Business Blogging,” a free webinar Q&A with blogging expert Dave Barnhart. Taking place on July 28 at 11 a.m. E.D.T., the session will give attendees an opportunity to ask questions and gain insights on the top blogging platforms, blogging best practices, how to create compelling content and more. To register, visit Dave Barnhart is the founder of Business Blogging Pros, a unique firm that helps business owners unlock the power of blogging and use it as a force to grow their businesses. During “Create Trust and Sales with Business Blogging” on July 28, Dave Barnhart will provide expertise on how to leverage blogging to create trust and drive sales, must-have blog functions and features, best practices for incorporating video and search engine optimization strategies. About Social Media Marketing University
Radical Sharing Works: This Guy Lets the World Use His Starbucks Card for Free (UPDATED) - Business Download this image to your phone, take it to Starbucks and scan it at the cash register: It'll get you a free coffee. It's part of a radical experiment in sharing that's teaching us something about mobile money in the process. "It's been extremely uplifting," Jonathan Stark tells GOOD. About one month ago, Stark posted the barcode image for his personal Starbucks card online, for anyone to use. Surprisingly, it still has money on it. Stark was researching broadcast mobile currency—how to transfer money or pay for goods with your phone. On July 7th, he loaded $30 onto his card and posted the image for his friends to use. But this time, the money didn't vanish. And since then, it's become an experiment in anonymous collective sharing. "Overall it's working," he says. As of about 11 a.m. "I would have thought the ratio would be more like 10 to 1," drinkers to donors, a pleasantly surprised Stark says. That's partly because of a few built in incentives that help this experiment along.