Les blogueuses sont-elles achetées? Les internautes répondent
Depuis cinq ans, l'influence des blogs de mode ne cesse de croître. Très intéressées par ce nouveau pouvoir de prescription, les marques tissent des liens de plus en plus étroits avec leurs auteurs, n'hésitant plus à les inviter à leurs défilés, à leur envoyer des produits ou à leur demander des billets sponsorisés via des agences. Déroutés, les internautes ont de plus en plus de mal à distinguer les authentiques coups de cœur des blogueuses de la publicité déguisée. Journaliste à Lexpress.fr/Styles mais également rédactrice du blog Café Mode, j'ai moi-même décidé de lancer le débat sur mon blog le 10 mai dernier. Les réactions ne se sont pas fait attendre. Perte de fraîcheur "Je préférais nettement la blogosphère du temps où les filles se prenaient en photo dans leur miroir et bidouillaient des looks avec trois fois rien" écrit Claire Poipoi, résumant ainsi le ras-le-bol de nombreuses lectrices de blogs féminins. Personne n'est dupe Haro sur les billets sponsorisés Amalgame
Watch Victoria Beckham talk through her SS17 collection on Facebook
Making an amazing introduction via email (via John Exley)
John Exley takes relationships seriously. We have been friends for a number of years and after his latest email intro I wanted to share how he does it. With the permission of Mike Falb and John, I wanted to share the following exchange that recently took place. I have never seen someone as thorough or thoughtful about an intro and John does this *EVERY* time. After checking with myself and Mike first John made the following intro and WOW, what an email! Let’s break down why this is a qualify email introduction. Hi Mike:I can imagine you’re racing a bit in between meetings in LA right now, so I’ll get straight to the intro: Diving right in and saving everyone’s time — appreciated! MIKE:Mike, please meet Eric Friedman (AngelList: Twitter: ; LinkedIn: ; Blog: CONTEXT. Second, John gives great context on how we know each other. Finally, he means it.
Influence des blogueurs de mode on Strikingly
Fashion brands struggling to find the right social influencers
Social media influencers are fast becoming brands’ go-to option for generating trust and credibility among young consumers. According to a new report by Fashion and Beauty Monitor in association with Econsultancy – both sister brands of Marketing Week – 57% of marketers and business owners in the fashion and beauty sectors use influencers as part of their marketing strategy, with an additional 21% looking to introduce this type of activity over the next 12 months. The growing authority of online commentators and YouTube stars such as Zoella has given rise to this new breed of peer-to-peer brand ambassador. The fact that 41% of respondents have been collaborating with online content creators for three years or more, in what is considered a maturing space, also suggests fashion and beauty firms are ahead of the curve in their use of influencer marketing. “It’s important brands understand that influencers have the following they do because people trust them and their opinion,” she says.
The Habits Of The Most Successful Networkers
Ask successful people for career advice, and they’ll mention networking, for good reason. It works. That doesn’t stop people from hating the idea, though. But master connectors know that it’s possible to avoid this trap. The Daily Approach Some disciplined networkers build daily habits. For two years, Max Leibman, now an imaging supervisor in Kansas City, set a goal of writing roughly 5-6 handwritten thank you notes per week. Investing Extra Time Handwritten notes are a great way to connect in general. Connecting In Person Seeing people in person is a great way to cement connections. Some people make a habit of going for big but less frequent in-person events. Strengthening Ties Many people include deepening relationships with existing connections as part of networking, and you can make a habit out of this too. 7 Ways To Make And Keep Connections
6 Reasons Why Influencer Marketing is a Dying Niche
Influencer marketing is now at an all time high, a quick Google Trends search shows an extremely high volume the search volume, so much so that a lot of companies (who’ve already taken the plunge and embraced it) are starting to realize this one important fact: “This shit doesn’t work!” Influencer Marketing is based on the idea that you can borrow or rent or “leverage”(are we still using that word?) someone’s version of what’s trending or “cool” for a price. For starters: 1) There’s No Guarantee Of Any ROI In WWD magazine, Jennifer Powell, head of Next Model Management’s influencer division mentioned how “at this stage of the game, the campaigns are mostly successful.” What does it take to be an influencer? The truth is that you cannot put a numerical value on anyone in the internet age, unless they have been proven to create those sought after conversions, even without being paid, but I’ll get into that a little later… 2) Digital Influencers are Becoming Really Expensive Sound far-fetched?
People and Politics at Prada | Fashion Show Review, Ready-to-Wear - Autumn 2016 | BoF
MILAN, Italy — For all that it was a triumphant return to form, Miuccia Prada's menswear show in January turned out to be a mere appetiser for the deeper, richer women's collection she showed tonight. That was partly a reflection of her own feelings: "A woman is so much more complex than a man. She has to be a mother, a lover, a worker, a beauty..." But it was the way the clothes mirrored those multi-facets — and the emotional states that accompany them — that made the show a tour de force. Longtime collaborator Frederic Sanchez’s soundtrack of female singers ran a full drenching gamut, from the fierceness of PJ Harvey, to the pain of Piaf to the chill anomie of Nico, by way of sterling accompaniment. Tears flowed backstage. Her men were mariners, drifters. Some had tiny, padlocked books slung round their necks like pendants. Why? On her catwalk, Mrs P. offered her own vision of a polarised world: the powerful and the weak, the rich and the poor.
