Buzzbnk - Positive People Backing Bright Ideas The Top Creative Minds in Digital Unleashed into the digital wilds, creatives have responded with innovative, far-reaching ideas that leverage interactive’s unique attributes. We look at some of the people best utilizing the new technologies to create work that stands out amidst today’s multimedia clutter. Andy Hood, executive creative development director, AKQA, London, Nick Bailey, executive creative director, AKQA, Amsterdam AKQA’s talent pool runs deep—and wide. Collaborations include the Star Player for Heineken, a dual-screen mobile and social soccer game created by Hood (in London) and Bailey (in Amsterdam). Designed to raise the profile of Heineken’s UEFA sponsorship, it lets users “participate” in a soccer match by predicting—via their smartphones, tablets, or computers—upcoming plays. It’s hardly the only work to garner buzz: Since 2008, the agency, across all offices, has earned more than 300 awards. Iain Tait, global executive interactive creative director, Wieden + Kennedy, Portland, Ore.
Citizen Effect Failing to Learn from Failure | Admitting Failure Failure In 1972, shortly after the liberation war, I was sent by CARE to Bangladesh, “a thumbprint of a country in a vast continent” as Tahmima Anam has so eloquently described it. I was to work on a self-help housing cooperative project. While I was in Dhaka ordering freighters full of cement from Thailand, a tiny organization was forming on the other side of town, and in the rural areas of faraway Sylhet to the north. Over the years I have been privileged to return to Bangladesh many times, often to work with BRAC on a project design or an evaluation or a report. Learning The CARE housing project failed because we were in a hurry, we were overconfident, we didn’t have adequate cultural or historical knowledge, and we didn’t do the homework that might have told us in advance what we were going to learn the hard way. The development business is largely uncharted territory.
Venture Camp - A fully immersive new startup ecosystem Bolder Giving Insights 2012 Marketing at the Intersection of Communications and Commerce We live in interesting times. The way we go about living our lives has been forever transformed by the unceasing march of digitization and device proliferation. In the wake of this transformation stands an emboldened, digitally armed consumer who is an opportunity — and therefore — a target. Television’s monopoly is over. Shortly after Sapient acquired Nitro Group, a traditional, brand-led agency, in June 2009, I was often asked why we made, what many considered, an upside down decision: a digital shop acquiring a traditional agency. Clients ask how they can stay ahead of the curve and navigate change. Empowered consumers are dictating when and where they interact with brands. Experiences like Unilever’s Share Happy, the world’s first smile-activated vending machine that was created to help spread Unilever’s mission to encourage people to share life’s small moments of happiness. Insights 2012 By Alan Herrick, President & CEO
Crowdsourcing.org Ottawa shrugs off UN warning on hunger and nutrition The UN’s right-to-food envoy is raising the alarm about hunger and poor diets in Canada, but the federal government says he’s wasting his breath. The United Nations’ special rapporteur on the right to food, Olivier De Schutter, has just wrapped up an official 11-day investigation into food security in Canada. He has concluded that Canada is flouting its international human-rights obligations by ignoring hunger within its own borders, even as 800,000 households here don’t have the wherewithal to ensure they can put proper food on the table. “What I’ve seen in Canada is a system that presents barriers for the poor to access nutritious diets and that tolerates increased inequalities between rich and poor, and aboriginal (and) non-aboriginal peoples,” Mr. He said he was particularly concerned about the large number of people living on social assistance who see their income drained away by housing, and can’t afford to provide an adequate diet for their families. Mr. Until Wednesday, Mr. Mr.