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Burberry becomes first luxury brand to personalise on Pinterest

Burberry becomes first luxury brand to personalise on Pinterest
Burberry has become the first luxury brand to offer customers a personalised experience on Pinterest, letting them create customised make-up boards to promote its new ‘Cat Lashes Mascara’ product. The personalisation works by asking visitors three questions. Their answers, along with their initials will be combined to create the personal Pinterest board. The partnership allows Burberry to benefit from Pinterest’s features and data to cater its posts to individuals though personalised and monogrammed content. Pinterest is currently the largest beauty platform in the world, with 38.5 million unique viewers of its hair and beauty category. Content will include makeup preferences, inspirational images, ‘how to get the look’ guides, product tips and information. The move comes after Burberry said it would focus on boosting customer loyalty by expanding its “digital prowess”, after its pre-tax profits fell 10% to £415.6m for the year to 31 March 2016.

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Vivienne Westwood is the latest designer to shake up the status quo The fashion calendar is in a state of flux. The past year has seen a wealth of designers reject the decades-old show system to instead show on their own terms and fuse men’s and womenswear lines. Burberry, Gucci and Vetements and are among the designers who have led the disruption, presenting men’s and womenswear lines alongside each other, choosing to show off-schedule. Elsewhere brands likes Versace, Tom Ford and Moschino have introduced unconventional retail models, adopting a “see it now, buy it now” model following their runway shows. And the latest designer to jump on the season-less bandwagon is the grande dame of fashion, punk pioneer Vivienne Westwood. From January 2017, the womenswear line, formerly known as the Red Label, and the menswear line, formerly known as the MAN Label – and shown up to now in Milan – will now sit together as the brand’s mainline women’s and men’s offering under one label: Vivienne Westwood.

Software Is Reshaping Fashion's Back End NEW YORK, United States — From e-commerce to social media, digital has revolutionised the consumer-facing front-end of fashion, reshaping sales and marketing. Yet, for years, the industry’s less glossy back-end systems — used to manage everything from production to excess inventory — have remained relatively untouched. “Brands and retailers have been focused on what’s sexy,” says Ronen Lazar, co-founder and chief executive of Inturn, which helps brands more easily unload unsold inventory to off-price retailers. And while new platforms can certainly offer advantages, “technology in general creates really serious demands on time, from managing data flows and storage to [sharpening] accuracy and flexibility,” he adds. “Everyone has been putting it off to the side.”

Burberry uses first ever Snapcode to let in-store customers unlock online Sna... The Snapcode allows in-store shoppers to scan a barcode using their mobile device to unlock content from Burberry’s new campaign for male fragrance Mr Burberry. Burberry is running the content on Snapchat’s Discover channel, offering access to style and fragrance content, including tailoring and grooming tips. The channel will also feature the full-length director’s cut and behind-the-scenes content from the campaign. The content will be available for two months. Luxury Brands Focus On “Instagram Generation” Ultra Rich Customers It’s a brave new world out there, though not the one Aldus Huxley envisioned. Technology is all-pervading in more ways than we actually realize. While browsing the web you always come across headlines with celebs touting the latest and greatest. Whether it’s a reality star, a Hollywood A-lister or a singer, everyone knows what they’re doing, where they are, what they’re wearing – oh, and what they are driving. The paparazzi will soon be a thing of the past. Celebrities use social media themselves to promote…, well, themselves.

The top five designer collaborations from 2016 so far However, they can be far more than that, allowing fashion retailers to attract new target markets, as well drumming up large amounts of media interest for the parties involved. Drapers looks at the five of the best examples of fashion collaboration from 2016. Uniqlo x Liberty Luxury brands must redefine the way they do business There were times when China was the holy grail for global retailers. Logo-obsessed Chinese buyers seeking opulence were armed with cash fresh from the economic boom. Luxury retail brands flocked to the new market, with the result of 35% of sales for brands such as Omega, Harry Winston and Balmain coming from Greater China, according to estimates by Exane BNP Paribas.

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Burberry New London Fashion Week Home Indigital BURBERRY is bidding farewell to its Kensington Gardens base for the forthcoming show on September 19, the brand has revealed this morning. Bailey On The Changes At Burberry Bailey On The Changes At Burberry Moving closer to the London Fashion Week hub in Soho's Brewer Street Car Park - where the official show space has been located for the past two seasons - the luxury British brand's new venue, named "Makers House", is situated at 1 Manette Street.

Ralph Lauren and Michael Kors report weak sales Image copyright Reuters Luxury brands Ralph Lauren and Michael Kors have both reported weak sales against a backdrop of fewer customers visiting department stores and the strong dollar hitting tourists. Ralph Lauren said first quarter net revenues fell 4% to $1.6bn, pushing the company into a loss of $22m. Quarterly revenues at Michael Kors inched up 0.2% to $987.9m, but sales at stores open more than a year fell 7.4%. Profits for the quarter dropped 15.7% to $146.3m. Hakon Helgesen, retail analyst at Conlumino, said luxury brands were not being helped by what he called "the car-crash that is the American department store channel".