Callbox Pipeline CRM - track & manage your sales leads 2. Running your Lead Generation Program EMAIL: Lead Nurture Tool We use the powerful Lead Nurture Tool to launch your multi-channel, multi-step campaign to nurture your leads over a period of time, until they are ready to become customers. See how the Lead Nurture Tool works VOICE: SMART Calling SMART Calling is designed to get your Callbox Team to call your prospects at times when engagement and conversion rates are most optimal, leading to a higher percentage of success. Get the inside look on SMART Calling SOCIAL: Business Connections Callbox Pipeline’s social media feature allows your Callbox team to systematically scour the web for prospects whose profiles match those that are in your list and connect with them. CHAT: SalesChat 365 Callbox’s 24/7 live chat service for your business allows us to take sales-related inquiries, qualify them for you and even book them for appointments. This is how we make SalesChat 365 work Feed your curiosity – read about Remarketing here
The Lead Generation Firm for IT | About ITSalesLeads ITSalesLeads is a privately-owned company established in 2004, specializing in appointment setting, lead generation, lead nurturing, and telemarketing business list building for IT products and services providers. Unlike other lead generation companies, our industry-focused and highly targeted market coverage ensure our clients access to top IT decision makers in the industry including IT Directors, Chief technology Officers, and Chief Information Officers, making us the most efficient IT lead generation services provider in the world. Our telemarketing lead generation strategy is built on a time-tested business model which is clearly differentiated and economically attractive. ITSalesLeads callers and lead quality analysts are highly experienced senior-level telemarketing professionals with intensive understanding of IT business drivers, problems, and enterprise buying decisions. Find out more.
5 Steps to Future-Proof Your Go-to Market Strategy for Cloud Services Here’s a number to think about: $1 trillion. That’s the amount of IT spending Gartner says the shift to the cloud will disrupt by 2020. Whether you’re launching your first cloud solution or expanding an existing cloud services portfolio, it’s vital that you nail down your go-to market (GTM) strategy well before the planned rollout. A GTM plan acts as your road map for taking a (small) bite out of the huge cloud services market. Now, there are tons of resources on how to build an effective go-to market strategy for cloud services, so we won’t be looking into that in this post. Step 1: Make sure you’re looking at a trend, not just a blip. A go-to market strategy often starts by identifying relevant business drivers. You want business drivers that result from long-term trends, not random blips. Step 2: Know the best target customer for your solution. Some sources consider a GTM plan as a subsection of a marketing plan. Step 3: Go beyond just keeping a close eye on the competition.
Callbox Locks Up the Leads for Giant Insurance Broker The Client The Client, based in Singapore, is the largest privately-managed insurance broker in the world with offices in Hong Kong, Beijing, Malaysia, the Philippines, Thailand, and South Korea. The Challenge The Client has an in-house team in Hong Kong which supports its marketing activities in Asia, seeking prospects of S$20M companies. In order to increase the volume and value of sales, the Client needed to build an intelligent prospecting campaign focused on sales-ready prospects. Since it lacked commercially available data to support this activity, the Client partnered with Callbox to segment its market and create a database of targeted prospects. The objective of this campaign was two-fold: To build a well profiled database of the Client’s prospects in Singapore.To market the Client’s Corporate Risk and Employee Benefit insurance programs. The Callbox Solution Callbox set up a telemarketing team for a two-phase campaign: Database Profiling and Appointment Setting. The Results
How to Make your Tech Startup Standout Unlike before, basically, anyone can start their own business with as little capital as possible. This is because of the fact that as technology continues to advance, more demands are being created. Along with that, solutions that will meet these demands are also being conceptualized The growth of the IT industry, in particular, is spurned on by innovations that result in people expecting more evolutions in certain types of products and services. The business world is fortunate enough to have a corps of talents – most of whom are fresh out of college, to say the least! Do you have a good IT product or service that deserves the attention of businesses? Craft an online persona Right off the bat, the best way you can put your brand front and center is to make use of web platforms such as blogs and social media services. Startups need to go beyond the usual notions of SEO and digital marketing and instead look for fresh ideas. Related: 3 Ways to Generate Leads Using Social Media
For CMOs, what are the biggest challenges in Marketing? When a group of Chief Marketing Officers gather around and talk about current issues, trends and developments, good things are bound to happen. The CMO Club Summit in New York last March produced useful insights on what marketers are considering as challenges to their business campaigns. It should be interesting to find out what’s making them sweat despite of their years of experience and wisdom. Here are 18 challenges cited by the attendees of the CMO Club Summit this year: Content creation and distribution are obviously the predominant concerns of CMOs in their respective marketing efforts. Measurement and strategy are also deemed challenging by marketers, particularly in the effectiveness of content and finding ways to gauge it other than ROI. Lastly, marketers are also struggling with management of data. What are your marketing challenges, and how will you address them?
Get More IT Leads: The Things You Should (or Must) Know About Email Marketing No one can doubt the value of email in lead generation. If anything, email marketing is still an important strategy being pursued by those in the IT arena. The reasons for this is that emails prove to be effective in keeping marketing costs down all the while maintaining an influx of high-quality leads. One benefit of this strategy, according to an article published in Shout Me Loud, emails are highly adaptable, meaning they can be incorporated “into any kind of marketing plan that your business might have, without having any additional costs.” From these observations, it is safe to say that email marketing can work for the IT crowd as well. The “right approach” might sound a little subjective since strategy varies from one company to another. Notes from the real world A case in point is SaaS leader Moz. Likewise, ERP software giant STR Software was also able to maximize its email campaigns and achieve a significant increase in organic traffic. Ironing out issues Using the right tactics
Pre-event Marketing: Boost Event Turnout Throug... - Marketing and Lead Generation Hacks - Quora In the B2B market where change is constant, businesses continue to search for new opportunities to grow. Suppliers and clients alike are on the lookout for new collaborations, new markets, and sales growth opportunities. Digital marketing practices have unlocked new opportunities for brands to reach more people by using targeted strategies. Yet, face-to-face interactions remain valuable for any business. Event tech company Bizzabo recently published data valuable to event marketers. Why 87% of C-Suite Executives Utilize Live Events and Why You Should Too A live event is an exciting tool for brand awareness. Event marketers also see its potential for networking with existing customers, their sponsors, partners, and generate new leads. Guest Speaker Presentation or a Panel DiscussionConferencesTrade shows and exposCommunity building and festivalsNetworking SessionsWorkshops and ClassesSeminarsVIP business dinnersSponsorshipsAwards and competitions Overcoming Challenges in Event Marketing 1.
Marketing Strategies from the World’s Top Performing Telecom Companies Making it big in your IT lead generation can be daunting. While it’s easy to draft specific goals for your organization, the hardest part is finding the right methods that strike a perfect balance in terms of quantity, quality and cost in acquiring telecom sales leads. In many cases however, some marketers nod at the notion that more spending means better results. Then again, the most successful telecom companies – notwithstanding their capability to fund expensive campaigns – remain the most frugal in creating the best techniques that attract a constant supply of quality telecom lead. Related Post: Three Ways to Lower your IT Lead Costs If finding that perfect balance means the world to you, consider following from these examples dispensed by three of the world’s best performing IT suppliers and service providers. Virgin Mobile’s focus on partnership and approachability Related Post: How to Get More B2B Leads for IT Services Diversified multichannel marketing as sweet as an Orange
Two Tech Startup Success Stories on Survival “It is not the strongest species that survive, nor the most intelligent, but the one most responsive to change.” – Charles Darwin We owe it all to this superstar of evolutionary biology to tell us a little something about personal development. On the organizational level though, this quote offers a compelling enough justification for tech companies to double their B2B marketing efforts. By responsive, Darwin means vigilant and always ready to put one great idea forward in the midst of unrelenting odds. The tech market is as unpredictable as a tornado. But it isn’t always low points for these miniscule enterprises. Tweet: To stay in business, it is essential to work beyond your current gains using an effective combination of creativity and progressive-thinking. Here are some success stories that put in detail how certain startups in the tech market were able to pull off wise business decisions that reap rewarding results. Tula Academia.edu Source: Startup Founders: 6 Secrets For Success
The Savvy Marketer - Callboxinc.com - B2B Lead Generation Company Don’t know where to allocate the biggest chunk of your marketing budget next year? How about which platform will have the best odds in having maximum ROI? We brainstormed ideas, assessed the merits of each, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of next year’s marketing trends. Read this ebook to find out: Where to put your money in Digital MarketingHow to best take advantage of social mediaWhy infotainment and bite-size videos are vitalWhy you should step up your Influencer Marketing gameWhy you’re in the wrong job if you’re not big on Mobile Marketing
4 Effective Ways to Increase Telemarketing Efficiency Much of the allure of telemarketing lies in its ability to nurture prospects. But the problem many B2B executives have with it involves using the best approaches that secure a high number of conversions and promise a good increase in revenue. Here are four essentials in successful telemarketing that are worth a gander, from 3D2B.com: Get Buy-In for Telemarketing Too often, telemarketing campaigns don’t have buy-in from the whole organization. It’s a key reason so many companies try telemarketing and fail. Tips: Promoting Tech Products: Three Aspects of B2B Telemarketing you Wouldn’t Want to Compromise Use Telemarketing to Bridge the Gap Whether the telemarketing call center is internal or outsourced, a campaign can’t be conducted in the silo of either the sales or marketing department. That’s because sales people tend to be focused on the short term – sales leads TODAY. Tips: Increase your Telecom Sales using Telemarketing Hire Well and Train Your Telemarketing Agents
5 Ways to Find the Right Buyers for your ERP Software In the IT industry, when selling enterprise resource planning or ERP software, you will need to focus your time and energy on marketing your product’s features to the right people. However, attracting the right buyers poses as much a challenge as providing sales with high quality B2B leads. This is usually reflected by how difficult it is to know what buyers want. In order to find ERP leads, you will need to understand a few simple things first before starting your IT lead generation campaign. Know what certain segments want What do businesses want in ERP software? Listen to what they’re talking about Use marketing intelligence to identify what IT buyers want the most from ERP software. Dig deeper: How to Communicate the Value of your VOIP Services and Increase IT Sales Stay social Social media platforms are also important for understanding potential clients. Dig deeper: How to Streamline your Social Media Platforms for Better Generation of IT leads Establish thought leadership