Hyper-Local Marketing - 10 Ways Twitter Will Change American Business Twitter is currently being used as a marketing tool for small businesses. At the same time, the local outlets of some of the largest retailers in the world, which are often competing with local vendors, are turning to Twitter as well. As an example, Twitter users can follow the local pizzeria or the store's owner. One of the by-products of Starbucks' marketing foray into the world of Twitter illustrates how social media can be used against a company. Twitter has the potential to drive substantial amounts of business to retailers as diverse as the local clothing store or the Gap (GPS), the local car-repair shop or the Jiffy Lube franchise, and the local deli or McDonald's (MCD) — even though there may be adverse publicity from unhappy customers or disgruntled employees. — Douglas A. See 25 must-have travel gadgets. For constant business updates, go to 24/7wallst.com. Next Making Old-World Advertising Work
Free 3D Glossy Black Button Social Networking Icons Home » Icons » Free 3D Glossy Black Button Social Networking Icons Free 3D Glossy Black Button Social Networking Icons inShare0 Today's web treat is a set of 108 high resolution 3D glossy black button Social Media/Social Bookmarking/Social Networking Icons. Legacy Icon Set - included in the zip below AIM Blinklist Blogger Blogmarks Delicious Design Bump Design Float Digg Diglog Diigo Dzone Facebook Fark Favorites Feedburner Flickr Friendfeed Gmail Google HI5 iGoogle LastFM Linked In Mail Mister Wong Mixx MSN Myspace Netvibes Netvous Newsvine Orkut Picasa Propeller Reddit RSS Shout Wire Simpy SlashDot Spurl Stumbleupon Swik Technorati Twitter Wordpress Yahoo Yahoo Buzz Ziki New Updated Icons - click thumbnails below to download individually Create Your Own - use the psd below to create your own If you'd like to add aditional icons yourself you can download the layered psd here: Glossy Black 3d Buttons Icons PSD Additional Icons - get 2000+ more icons in this style Download You might also like
Blogeteer's Blog Creating an Amazing Layout Using Texture Today we will create this amazing layout and along the way we will learn some simple but exciting effects. First we are going to put our texture to great use , go through  halftone effect and  we will end up with creating some easy but spectacular elements in Illustrator. This tutorial requires an intermediate level for Photoshop and some basic knowledge of  Illustrator. For starters you will need the abstract tree from our Abstract Trees Vector Pack and a nice interesting texture.You can download both at the end of the tutorial plus the PSD file of the final image. Step 1 Begin with a new white document  and import your tree into Photoshop. Now Ctrl click the tree to select it  and now select the texture layer and press Ctrl + J. Step 2 Now we are ready to start adding elements on our layout.We will first use some splatter brushes(Download here ) Press the D key to set your foreground color to black. . Step 3 Now press the Q key to enter the Quick Mask mode. Step 4 Step 5 Step 6 Step 7
New Twitter Research: Men Follow Men and Nobody Tweets - Conversation Starter - HarvardBusiness.org by Bill Heil and Mikolaj Piskorski | 2:15 PM June 1, 2009 Twitter has attracted tremendous attention from the media and celebrities, but there is much uncertainty about Twitter’s purpose. Is Twitter a communications service for friends and groups, a means of expressing yourself freely, or simply a marketing tool? We examined the activity of a random sample of 300,000 Twitter users in May 2009 to find out how people are using the service. We then compared our findings to activity on other social networks and online content production venues. Of our sample (300,542 users, collected in May 2009), 80% are followed by or follow at least one user. Although men and women follow a similar number of Twitter users, men have 15% more followers than women. Even more interesting is who follows whom. These results are stunning given what previous research has found in the context of online social networks. Twitter’s usage patterns are also very different from a typical on-line social network.
The 6 Spheres of Social Media Marketing Brian Carter is Director of SEO, PPC, and Social Media at Fuel Interactive, a full-service interactive agency in Myrtle Beach, South Carolina. Disclosure: Brian is a cofounder of the pay per tweet twitter marketing service, TweetROI. I'm so excited about my new diagram YOU: "Beautiful, Brian. Looks complicated. What is it?" ME: It shows the stages of internet marketing, including SEO, PPC, Email, and social media. YOU: So why'd you call it the 6 spheres of SOCIAL media? ME: This diagram integrates social media with all the other internet marketing. YOU: Oh, cool. [Download a PDF of all the diagrams in this post.] What's the Point of The 6 Spheres Diagram? The point is for you to see how it's a process, with different actions and tactics depending on how close your prospect is to your ultimate goal. The assumption is that you want prospects to buy something, or if you're a charity or non-profit, you might want them to donate or sign a petition. How Will This 6 Spheres Diagram Help Me? 1. 1. 2. 3.
Wired Campus: Harvard Study Suggests Twitter Users Are Self-Obsessed, Says Harvard's Own Tweet - Chronicle.com 5 Business Models for Social Media Startups Jun Loayza is the President of SocialMediaMarketing.com, a company focused on building social media campaigns for companies. He is also the co-founder of Viralogy.com, which measures and ranks your social influence online. He loves to meet other young, motivated entrepreneurs, and can be reached though his personal blog. During the first Internet boom, the most common business model was probably, "get a ton of traffic, then figure out how to make money" — which savvy readers will note isn't a very good business model. Often, the way those businesses attempted to make money on that traffic was to use display or text advertising. Making money from advertising is still possible, but it's no longer as easy as building a site and putting some ads on it. Today's social media startups are finding unique ways of generating revenue from the very beginning. 1. Examples of the Freemium Model: UserVoice, Flickr, Vimeo, LinkedIn, and PollDaddy 1. 2. 1. 1. 5. 3. 1. 1. 4. 1. 5. 1. Conclusion
Poll: Business People Say Twitter More Important Than LinkedIn A month-long poll conducted on business social network LinkedIn has uncovered some fascinating numbers concerning social media platforms and brand presence. The biggest surprise was that Twitter was deemed more important to brands than LinkedIn, and the poll was performed on LinkedIn. With more than 3,600 respondents so far, each well understood in terms of job titles, company size, age and gender - this is a high-quality data set worth paying attention to. The question asked was simply: "What is the most important new platform for brands to master?" Options were Twitter, Facebook, the iPhone, Digg and LinkedIn. Some of the conclusions were a real surprise. Below are charts breaking out the poll responses from various groups and some text we've written to interpret those charts. Just for context, we'll start with a traffic graph. Key takeaways from the poll: Overall About the respondents Most appreciative of Twitter: Business owners, C-Level or VPs. By Job Title By Company Size By Gender