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» Comment mesurer le ROI des médias sociaux? Pour juger du succès d’une stratégie marketing des médias sociaux, il est nécessaire de bâtir un processus d’évaluation à suivre de manière constante et rigoureuse. Comment élabore-t-on un tel processus? Quelles variables doit-on mesurer? Quels outils faut-il privilégier et quels ratios et indicateurs de performances devrait-on calculer? L’élaboration d’un processus d’évaluation, une étape primordiale Se comparer avec la compétition ou avec ses propres résultats antérieurs est incontournable. Le tableau 1 illustre un exemple de définition des indicateurs de performance en fonction des objectifs de départ. Il est également primordial de mesurer la valeur initiale des indicateurs de performance pour établir une base de référence pour l’analyse des résultats. Dans un souci de continuité, il est aussi important de prévoir un échéancier de production et d’étude de données cohérent avec la saisonnalité de l’activité de l’entreprise. Ce que l’on peut mesurer par les médias sociaux Sources:

Hurdly is Social Voting Save Gmail Attachments in Your Dropbox If you receive a lot of attachments in your email, you must have noticed that it becomes hard to find a file received a long time ago. Then you wish yo u had saved the file locally instead of just relying on the email server. What if there was a way to save all your attachments automatically to a certain place? First of all, if you don’t already have an account at Dropbox, create one. Synchronizing files with Dropbox is quite simple. Now that you know how to use Dropbox, you now need to get an email ID to send files to your Dropbox. Take a look at the settings and customize them if you want. Now it’s time to setup Gmail to forward your emails to your Dropbox. Now select the Filters tab. You are all set now. 10 risky default settings in social media that you need to check - TNW Social Media Do you read every single “Terms of Service” you come across before clicking “I Agree” to? If you’re anything like me, the answer is no. In fact, I’ve agreed to hundreds since I first started using AOL 14 years ago, but I haven’t read one. Should we be more careful? I try to align myself with respectable websites — using services that many others use. But as online industry grows, and we sign up for one social network after the other, we can’t forget that we’re trusting our sensitive information to corporations. 1. By default, LinkedIn can use your name and photo in its advertising campaigns. Their reasons for using your likeness are obvious. 2. Facebook is infamous for its nebulous privacy policies. Manage your inclusion in ads: Account > Account Settings > Facebook Ads 3. While you’re at it, you may want to do two more things: 1) Check out your active Facebook sessions and end any that seem risky. Account > Account Settings > Security > Active Sessions. 4. 5. 6. 7. 8. 9. 10.

tag-extract: A tool to automatically restructure text/outline using tags | Random Stuff that Matters June 13, 2012, [MD] I created a tool that can reorganize an outline in text format with simple @tags, using the hierarchical format of the file to "intelligently" group subcategories together, and tag lines with their top-level category. I provide examples of how this can be used for a literature review, or for qualitative research. Moving ideas around I've long been interested in ways of working with ideas, texts, and notes – collecting them and reorganizing them – see for example [[grappling_with_ideas-the_paper#manipulating_ideas|my section on this]] in [[grappling_with_ideas-the_paper|"Grappling with ideas"]]. But in fact, this goes further back then that. Johnson (1999) p 5. diff. betw. In this way I quickly captured the important points of the article, and in a format which was "fungible". Corruption: Johnson 1999 p 6. corruption decreases mostly linearly with GDP growth Peterson 2011 p 17. corruption is linked to social history, and not connected to economic growth Good governance:

Everything you need to know about creating a foursquare page Foursquare today launched their new automated brand tool. It replaces the old manual process for creating a brand page with a sleek new process that allows brands to sign up within a matter of minutes and offers a number of other new features for brands, including Facebook page integration and new ways to check in to locations. Brand pages — which currently number around 2,500 — are expected to skyrocket now that the process is simpler and doesn’t require foursquare approval. Here’s your guide to everything there is to know about brand pages. Who should create a brand page? Anyone can create a brand page. leave tips pointing users to your favorite dish and use the more info link to point users to your full review of the restaurant. point your customers to other local businesses they should check out after they visit your store. Those are just a few examples of uses. Who create a brand page? Pages aren’t designed for individual users. Brand pages can’t earn badges, plain and simple.

We-Wired Web Automatisez vos processus sur le Web avec ifttt ifttt qui signifie If This Than That, est un service gratuit qui vous permet d’automatiser plusieurs processus sur le Web. Il vous aide à interconnecter votre univers Web. Vous créez des recettes qui automatisent certaines actions que vous posez sur le Web. Par exemple, lorsque vous envoyez des photos sur Facebook ou Instagram, elles seront automatiquement sauvegardées sur Dropbox. Vous pouvez aussi définir des actions qui vous permettent de programmer l’envoi de mails ou de SMS à des dates précises. Ce service est très facile à utiliser. Une quarantaine de services Web majeurs peuvent se connecter à ifttt. Twitter Facebook MySpace LinkedIn Flickr - Share and Download Youtube videos Créer sa page entreprise sur LinkedIn - Journal du Net Management Non, le célèbre réseau social professionnel LinkedIn n'est pas qu'une vaste galerie de CV de salariés attendant le coup de fil d'un chasseur de têtes. A côté des millions de profils de pros, des pages spéciales permettent aux entreprises, qui sont aussi les employeurs des membres de LinkedIn, de gérer leur image sur Internet. Et PME comme grands groupes ont tout intérêt à disposer de leur propre profil.

How I keep notes I keep a large number of notes in Notational Velocity, which has two key advantages: entering and subsequently retrieving notes is very fast, and notes can be stored as individual text files in a directory. Speed Creating a new note requires no mouse-clicks, and only a few key-presses: Cmd-space to open Quicksilver, “no” to select notational velocity, and enter to launch it. Then Cmd-L moves the cursor to the title area, and I can type the title for the new note. Hitting enter moves to the body of the note, so I can type the note itself, then hit Cmd-Q to close the application and go back to whatever I was doing. This is incredibly fast, and makes note-taking minimally disruptive to other tasks. Searching notes is similarly fast: typing anything in the title area displays a filtered list of notes. Syncing Notational Velocity can sync its notes with simplenote, so that they can be accessed and edited in a web browser or the iPhone/iPad app. Directory of text files

Chiffres réseaux sociaux - 2014 Il est toujours intéressant de disposer de chiffres en rapport avec les réseaux sociaux. Fréquentation, nombre de membres, utilisateurs actifs, activité sur le site et les applications mobiles… Sur le web, de nombreuses statistiques circulent mais certaines sont obsolètes. Afin d’être sûr de disposer des derniers chiffres disponibles, nous mettons régulièrement à jour cette page, rassemblant les principaux chiffres des réseaux sociaux en 2017, en France et dans le monde. Ils sont classés par réseau social et la source des statistiques utilisées est toujours indiquée. Facebook, Twitter et Google Plus sont les principaux médias sociaux représentés, mais nous rassemblons également les derniers chiffres disponibles pour d’autres plateformes, comme YouTube, Instagram, Pinterest, LinkedIn ou Viadeo. → Consultez également : les statistiques de l’Internet en 2017. Les chiffres clés des réseaux sociaux Source : We Are Social Le top 10 des réseaux sociaux dans le monde Facebook Twitter Instagram YouTube

Send Google Mail to Evernote - HarryOnline Evernote is a great system to organize your notes, and to remember everything. You often want to add email message to Evernote, for example to add it to a To-do list. Evernote makes this possible by providing an email address, to which you can forward other messages–they will then be added to your other notes. But you still have to tag them, and you may want to put them in a different notebook. This can also be done by appending notebook and tags to the subject line, but this takes time and you can easily make a typing mistaken. The method described here makes it much faster and easier: simply drag tags and notebook to the message, that’s it. How does it work? Each Evernote account comes with a unique email address (like ‘myname.12345@m.evernote.com’) which can be used to add content via email. Here, the messages are forwarded by a Google Apps script. If a sublabel of the Evernote label was attached, it is appended to the subject line with an ‘@’ prefix. Set up the script That’s it. Notes

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