15 Examples of How Technology Innovates Fashion It was the great Coco Chanel who once said, “Fashion changes, but style endures.” Well, regardless of your thoughts on the matter, there’s another thing that changes along with fashion. It is technology. By combining style and functionality, there have been a few people who have taken fashion to the next level. We can’t say for certain if they’ll actually catch on but these futuristic fashion styles do look pretty awesome. Recommended Reading: 10 Upcoming Technologies That May Change The World CHBL Jammer Coat This coat is designed by an Austrian architecture company, Coop Himmelb(L)au and you can use it to disappear. Rain Palette Since acid rain remains a threat to public health nowadays, the Korean-born, London-based designer Dahea Sun had invented a natural cabbage dyed dress that could act as a pH indicator when rain falls onto the fabric. BB. Karma Chameleon Project What if your energy could be harnessed and used to change the display of a specific fabric? Gaze activated dress
London Technology Week 2016 showcases British fashion technology This year's launch event of London Technology Week, Europe's largest festival of technology, is set to bring together some of the UK's leading fashion technology designers this week. London based fashion designer Brooke Roberts has been commissioned by London & Partners, the Mayor of London's promotional company, to curate the exhibition which is being displayed at the launch of the London Technology Week 2016. The installation includes a 3D printed wearable garment designed by Modeclix, the holographic intelligent mannequin from Headworks and a behind the scenes look at London Fashion Week using 360 degree video and content curated by creative communications agency Village. On display Among the fashion technologies exhibited at the event is Bruise Suit, developed by London's Royal College of Art, is an injury detection suit for disabled athletes with loss of sensation, enabling them to see injuries right when they happen. UK’s fashion technology sector Creative hub of technology revolution
Fashion meets technology at #WWTO this week “If wearable tech is going to succeed, it needs to be worn,” says We Are Wearables Founder and BetaKit senior editor Tom Emrich. The ‘wearability’ of wearable tech is the main focus of this month’s We Are Wearables Toronto, lovingly called #WWTO, which has partnered up with Best Buy Canada for a fashion tech event. The event, which takes place at MaRS Discovery District Centre on Wednesday evening, will explore smart textiles, connected accessories, and the increasing influence of fashion on technology and vice versa. “If wearable tech is going to succeed, it needs to be worn.” – Tom Emrich, WWTO Among the companies participating at the event are Fossil, Garmin, Muse, Sensoria and Toronto’s Myant, a world-renowned innovation hub for designing, developing, and producing connected textile-based products, which recently produced a fashion show featuring its connected clothing at Toronto Men’s Fashion Week. BetaKit is a proud media sponsor of We Are Wearables Toronto
London fashion week: why technology is in fashion | Media Network At London fashion week the multibillion dollar worlds of tech and fashion are colliding like never before. For many, the launch of Apple’s new watch, announced this week with impeccable timing to coincide with the global fashion weeks, will mark an important turning point for fashion tech, a new sector with huge potential for growth. While Apple’s entry into the market is almost guaranteed to boost the industry’s profile, in reality the fashion industry has been driving fashion tech for years. Fashion tech is much more than just tech inside a timepiece, and nowhere is this more apparent than in London. In 2010, London Fashion Week was the first in the world to grant access to the masses by live streaming the runways. Now, everyone has their smartphone camera primed, ready to make their contribution to the zeitgeist. The next generation of high tech fashionistas are already emerging. Two rising stars from this growing trend are Kate Unsworth and Roberta Lucca.
Google Glass aims for high fashion with DVF collection Two months after Google Glass announced a deal with eyewear brands Ray-Ban and Oakley, it's made another foray into the fashion world with a exclusive Net-a-Porter collection designed by Diane von Furstenberg. "I'm old enough to have danced at Studio 54 and young enough not to have missed the digital revolution," the 68-year-old designer said in an Elle interview as she announced the collection, which includes five new frames and eight new shades. This marks the first time a third-party retailer (in this case, Net-a-Porter and Mr Porter) has been licensed to sell Glass, which was previously only available from Google. The collection drops on 23 June and you can expect to shell out in the region of $1,620 to $1,725 for sunglasses and prescription lenses respectively. Von Furstenberg is something of a Google cheerleader in the fashion world. Will this finally make Glass fashionable? Want to know what Diane von Furstenberg's world looks like with Glass?
Luxury brands tap into social media to reach Chinese customer Luxury brands have hit some bumps on the road to expanding their sales in China, so many are coming up with new ways to reach their customers, especially younger ones, by opening up more social media accounts. CCTV’s Hu Xiaocen reports. Luxury brands tap into social media to reach Chinese customer Luxury brands tap into social media to reach Chinese customer Luxury brands have hit some bumps on the road to expanding their sales in China, so many are coming up with new ways to reach their customers, especially younger ones, by opening up more social media accounts. CCTV’s Hu Xiaocen reports. If you haven’t noticed, an increasing number of luxury brands are showing up somewhere new these days, especially with accounts on new media. Zhu said the way luxury brands are marketing has changed in recent years. Some of the brands even include an online shop in their social media accounts. “I value the quality and service of luxury brands so if I want to buy something, I will go to offline stores.
Burberry uses first ever Snapcode to let in-store customers unlock online Snapchat content The Snapcode allows in-store shoppers to scan a barcode using their mobile device to unlock content from Burberry’s new campaign for male fragrance Mr Burberry. Burberry is running the content on Snapchat’s Discover channel, offering access to style and fragrance content, including tailoring and grooming tips. The channel will also feature the full-length director’s cut and behind-the-scenes content from the campaign. The content will be available for two months. READ MORE: Burberry in Snapchat first as it premieres new fashion collection online Launching today (4 April) and directed by Oscar-winner Steve McQueen, the ad tells the story of a couple madly in love. From 25 April, there will be scent-dispensing posters in Knightsbridge, London, which will spray the fragrance directly onto the user’s wrist when inserted underneath the sensor. Customers are able to personalise their Mr. This is not the first time that the brand has used Snapchat and personalisation to engage consumers.
Fashion’s most iconic political statements As the date of the UK election draws nearer, politicians have turned their attention to fashion and pop culture in an attempt to wrest the youth vote. David Cameron has claimed Kardashian kinship, Nick Clegg has starred in an “Uptown Funk” election anthem, and the Labour Party has channelled Katharine Hamnett with their “Hell Yes” slogan tee. These recent antics come as no surprise – fashion and politics have long been linked. AW95’s “Highland Rape” show by Alexander McQueen saw the iconic provocateur present one of the most controversial fashion collections of all time. The pioneer of the political slogan t-shirt, Katharine Hamnett’s bold words printed on oversized tees have been mouthpieces for some of the most topical issues of the past four decades. Fashion’s enfant terrible Jean Paul Gaultier caused a sensation when he sent men down the runway wearing skirts in his 1984 Paris show “And God Created Man.”