background preloader

Raf Simons Starts at Calvin Klein, Marking Strategic Shift

Raf Simons Starts at Calvin Klein, Marking Strategic Shift
NEW YORK, United States — It's official. Raf Simons has been named the new chief creative officer of Calvin Klein, formalising the Belgian designer's next move after three years as women's creative director of Christian Dior Couture. The arrival of Simons at the helm of the iconic American brand comes soon after the news that Dior has hired Valentino co-creative director Maria Grazia Chiuri to design its women’s collections, replacing Simons, who resigned in October 2015 from the LVMH-controlled French luxury house. Simons’ non-compete agreement is thought to have expired at the end of July, which explains why his appointment at the PVH Corp.-owned Calvin Klein, though widely anticipated in industry circles, was never confirmed by the company until today. The company took to social media — including Instagram, Twitter and Facebook — to communicate the news. The appointment appears to mark a distinct shift in the Calvin Klein playbook. "Fashion became pop. In another twist, Mr.

https://www.businessoffashion.com/articles/news-analysis/raf-simons-calvin-klein-pvh

Related:  Luxury BrandsPeople.hollyeustace18Luxury Brands

Gucci Among World’s Hottest Fashion Brands, While Prada Cools LONDON, United Kingdom — Gucci has been named one of the “hottest” luxury brands, while Prada and Giorgio Armani are “cooling” fast, according to a new report by Exane BNP Paribas. The financial services firm assessed the “brand temperature” of luxury companies, based on the ratio between the editorial coverage they receive in print magazines, and their print advertising spend. Brands are ranked as “hot” if magazines give them more editorial space than their advertising spend should warrant, meaning they have more editorial coverage than print magazine advertisements — reflecting a “hot” level of appeal and desirability — whereas brands that fall below this ratio are “cold.” Gucci’s editorial value was up more than 15 percent for the first six months of the year, compared to the same period last year. Louis Vuitton and Chanel both also ranked as “hot,” but their editorial value grew at a lower rate of between 0 and 15 percent, despite a high print advertising spend. Source: BoF

Burberry New London Fashion Week Home Indigital BURBERRY is bidding farewell to its Kensington Gardens base for the forthcoming show on September 19, the brand has revealed this morning. Bailey On The Changes At Burberry Bailey On The Changes At Burberry Moving closer to the London Fashion Week hub in Soho's Brewer Street Car Park - where the official show space has been located for the past two seasons - the luxury British brand's new venue, named "Makers House", is situated at 1 Manette Street.

Burberry becomes first luxury brand to personalise on Pinterest Burberry has become the first luxury brand to offer customers a personalised experience on Pinterest, letting them create customised make-up boards to promote its new ‘Cat Lashes Mascara’ product. The personalisation works by asking visitors three questions. Their answers, along with their initials will be combined to create the personal Pinterest board. The partnership allows Burberry to benefit from Pinterest’s features and data to cater its posts to individuals though personalised and monogrammed content. Pinterest is currently the largest beauty platform in the world, with 38.5 million unique viewers of its hair and beauty category.

Luxury Brands Focus On “Instagram Generation” Ultra Rich Customers It’s a brave new world out there, though not the one Aldus Huxley envisioned. Technology is all-pervading in more ways than we actually realize. While browsing the web you always come across headlines with celebs touting the latest and greatest. Whether it’s a reality star, a Hollywood A-lister or a singer, everyone knows what they’re doing, where they are, what they’re wearing – oh, and what they are driving. The paparazzi will soon be a thing of the past. Celebrities use social media themselves to promote…, well, themselves. Marc Jacobs’ cyberpunks close NYFW with a rave It’s hard not to be affected by those opening bars of keys that build up to the thump of Underworld’s seminal track “Born Slippy”. For many, it will conjure up memories of coming of age in the mid-90s, when ecstasy (in drug and emotive form) came easy and when things could only get better as the Blairite regime came into swing. When that track rang through solidly and singularly in the Hammerstein Ballroom for Marc Jacobs’ show last night, a thousand dangling lightbulbs switched on as if to bring collective lucidity to everyone in the room. There can be no doubt that Marc Jacobs has now entered a joyous, devil-may-care phase in his career. Free to concentrate purely on Marc Jacobs the brand, which now combines both the elements of his mainline and the more commercial pieces, he’s been on an indulgent bend that ensures his shows have the last and emphatic word at New York Fashion Week.

Watch the first trailer for Tom Ford’s new film A week after his New York Fashion Week show, American designer Tom Ford has released the trailer for his new film Nocturnal Animals. The film is about an art gallery owner (played by Amy Adams) who is haunted by her ex-husband’s (played by Jake Gyllenhall) novel. Having not spoken to him in nearly 19 years, she receives a manuscript of this book in the post and it’s pretty violent – it follows the story of a band of outlaws who commit a gruesome crime against a family of three, so she interprets it as a threat.

Here’s a sneak peek at the new Saint Laurent It’s now been five months since Saint Laurent announced the departure of its creative director of three-and-a-half-years, Hedi Slimane, and the appointment of his successor, Anthony Vaccarello. Now, less than two weeks before the Belgian-Italian designer’s debut runway show for the house, Saint Laurent has unveiled its new ad campaign. Shot on the banks of the Seine by Dutch photographic duo Inez Van Lamsweerde & Vinoodh Matadin, the ad stars Polish model Anja Rubik. For those familiar with Vaccarello, this casting choice will come as little surprise – Rubik is a longterm friend and muse of the designer’s.

Luxury Makers’ Dubious Dividends Make Them Target for Shorts PARIS, France — Higher dividends at a handful of struggling posh-product makers are a luxury they may not be able to afford. So goes the bear case on companies such as Richemont and Tod’s SpA, both down more than 20 percent this year and both still squarely in the sights of short sellers. Lingering expectations that they will raise dividends even after reporting declining sales are attracting bearish traders. “Despite the softening of their business in some of their key-growth markets, these companies are still growing their dividends,” said Simon Colvin, an analyst at IHS Markit Ltd. in London.

Related: