Premières impressions: Google+ vient combler un besoin inavoué ! Depuis le lancement la semaine dernière de Google+, le réseau social tant attendu, la majorité des commentaires et billets publiés sur ce sujet ont tendance à mettre en opposition ce petit dernier des réseaux sociaux et LE réseau social par excellence soit Facebook, comme le démontre les deux commentaires ci-dessous, capturés dans le « stream » de Google+. À droite, l’ami Loïc LeMeur écrit: « On Google+ you can get all your data back, pics, etc. It’s data liberation in the settings. That is a huge win over Facebook. Un besoin inavoué: intégrer… C’est bien mais à mon avis, ce n’est pas là encore le point fondamental de l’existence et probablement du succès d’un « autre » réseau social. Ne vaut-il pas mieux concentrer, intégrer ? « The great game on the Internet is to own as many of the disparate pieces that make up The Internet Operating System. Mais nulle part ailleurs, cette intégration n’est aussi visible que dans Google+. Des cercles et des lieux de prédilection p.s.
6 slideshows to get you started with Google+ With the launch of Google+ came lots of questions. Who should join? Is it another Facebook? Do I really need to add one more weapon to my social media arsenal? In “Google+, What is it and why should we take notice?” Ready to jump in? Ready to dive in a little deeper? Okay, by now you’re getting the hang of Google+. Let’s not forget the +1 button. Still curious about the bigger picture? Related Posts Social Media Monitoring: Is Vertical Specialization the Next Big Thing? This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Cruvee is unlike any other social monitoring tool on the market — in contrast to competitors, such as Radian6 and Crimson Hexagon, Cruvee focuses solely on one vertical, the wine industry. The free social monitoring tool helps wine brands track and engage in conversations across the web about their brands. Acquired by VinTank earlier this year, Cruvee is used by 1,800 wineries (out of about 6,500 total wineries) in the United States and measures 1.5 million conversations about wine per day. So, what makes Cruvee so special? The language of wine is already complicated enough, but when you throw in the 140-character confines of Twitter, for example, it gets even more difficult to interpret. A Look at Cruvee Is This the Beginning of a Vertical Social Media Monitoring Trend? Image courtesy of iStockphoto, Thomas_EyeDesign
mTouch Quiz Save 20% when you buy any two or more Premium Features by using the promo code COMBO at checkout! Limited time offer! mTouch Quiz is an easy to use, learning oriented, versatile, touch friendly, mobile minded Quiz plugin for WordPress. Answer the two questions below and then select the giant “Get Results” button. <div id="mtq_javawarning-1" class="mtq_javawarning"> Please wait while the activity loads.</br> If this activity does not load, try refreshing your browser. Your answers are highlighted below. Once you are finished, click the button below. There are 2 questions to complete. Use Gravity Forms for Dashboard Results Storage with our Gravity Forms Addon. plugin for
How to socialize when no one is talking This guest post was written by Matt Krautstrunk, a writer and social entrepreneur touching on social media marketing topics for Resource Nation. You can also follow him on Twitter @MattKrautstrunk. One of the hardest parts about trying to be social is overhearing others talking about how much fun they are having. Creating questions, discussions and sparking engagement is at the root of social success. It’s not about sharing content anymore — it’s about shaping and moving communities of people. However, if your company is trying to create relationships with its customers via social channels, you may find it’s near impossible to get the ball rolling. We’ve all heard someone say, “It’s not about how many followers you have; it’s how many interactions.” This data comes as a relief to many because it illustrates how many businesses are doing it wrong, which gives you a viable opportunity to stand out amongst a crowd. The difficulty lies in changing people’s expectations of a medium. Humanize
Facebook Lance « Facebook Pour L’entreprise », Une Nouvelle Plateforme Pour Les Professionnels Alors que Google+ vient d’annoncer que le réseau social disposerait prochainement de Pages professionnelles pour les entreprises, Facebook vient d’inaugurer un nouvel espace pour aider les entreprises à développer leur activité sur Facebook : Facebook pour l’entreprise. Ce portail se compose de cinq modules : Bien démarrer ou encore principe de fonctionnement Les Pages Les publicités Les actualités sponsorisées La plate-forme Chaque module comprend une méthodologie claire et concise accompagnée d’un ensemble de documents annexes à télécharger au format pdf. Facebook avait déjà lancé cette année Facebook Studio, une plateforme destinée aux professionnels du marketing qui proposait un pôle éducatif ainsi que la présentation et la récompense de campagnes réussies sur le réseau social. Je pense que « Facebook pour l’entreprise » s’adresse toutefois davantage à des PME, des TPE et des solos. Que pensez-vous de Facebook pour l’entreprise ?
Google+ takes on Facebook. Is Basecamp next? - TNW Google With Google slowly pulling all the strings together between their various products, tightening them into Google+, and giving users a more streamlined experience, it’s possible that they might have a serious contender for Basecamp and other project management tools on their hands. Of course it’s not quite there yet, there are certain features that are lacking but even as is, Google offers a great option for a new or small business that doesn’t want to spring for a paid project management suite. You can get as creative as you want with how you put Google+ to use. Communication Google clearly has this part down. Whether it’s public communication, private messages, chat, or even video chats, Google+ has it all. Depending on how big your company is, you can create circles for different departments, circles for managers, and circles that all employees are in. Hangouts have far more untapped potential that we’re hoping Google will be taking advantage of. Projects Assign Tasks Document Integration
12 Social Media Tools Recommended by the Pros Are you struggling to make social media work for your business? Sometimes a few well-chosen tools are all you need to get your social media marketing working for you. In our recent Social Media Success Summit, there were presentations that covered all the key topics you need to make your social media marketing easy. In this article, I’ll share 12 of those tools that were recommended by the pros. Tools to Refine Your Visibility and Engagement Here are three tools recommended by Mari Smith during her first presentation on increasing your visibility and engagement on Facebook. #1: Socialbakers Get useful stats from Socialbakers. Check out the useful marketing data on Socialbakers. #2: Kurrently Find out what’s being shared on social media with Kurrently, a free, easy-to-use, real-time search engine for results from Twitter and Facebook. You can search through Facebook or Twitter or both. #3: Blekko Select the sites you want to search with Blekko. Tools to Measure Specific Social Media Goals
google+ wordpress plugin – googleCards-Wordpress | Google+ Developers As promised in yesterdays post, I have turned my google+ profile scraper class into a wordpress plugin. the google+ cards widget The plugin adds a widget to your wordpress install that will display your ‘googleCard’ in your blog’s sidebar. Download Github Installation 1. If you like this plugin, please give it a rating and review on the WordPress Plugin directory How to show the widget in a template If you don’t have a widgetized sidebar or you would just like to display the widget somewhere in your template, you can do so by adding the following php snippet to your template where you want the googleCard to appear : Note : You will need version 0.4.3 or later for this snippet to work, and it is only needed if you don’t want to use the standard widget. Changelog 0.4.7 Fixes the class names once again after a google+ change. 0.4.6 Fixes profile image and circle count fetching again. 0.4.5 Fixes profile image and circle count fetching problems. 0.4.1 Test for safe_mode and open_basedir. 1. 2. 3. 4.
4 Free Tools to Help You Socially Monitor Your Brand Do you know what people are saying about your brand? Do you want to know how to monitor these conversations? Regardless of the size of your business, chances are good people are talking about you and your brand via social networks and blogs. In this article I’ll cover four free monitoring tools to help you get started. Getting Started: How do people talk about you? A good place to find how people know and speak of your brand is to look at the keywords and phrases they use to find your website. You can find these metrics in the analytics package you’re using with your website. You’ll need to decide what tools you will put in your brand-monitoring toolbox. Monitoring Tools #1: Google Email Alert System You can sign up for Google Alerts quickly, easily and relatively painlessly! For example, I work for Harrisburg International Airport (HIA), a regional airport located in central Pennsylvania. Enter the topic you wish to monitor, then click Preview to see the type of results you'll receive.
Carte d'identité électronique : la loi votée à l'Assemblée La loi relative à la protection de l'identité a été adoptée à l'Assemblée nationale hier après-midi. Elle porte sur une nouvelle carte d'identité biométrique et équipée de deux puces, ce qui fait déjà polémique. Le gouvernement aimerait commencer à délivrer ces nouveaux documents dès 2012. Pour l'instant, la CNIL doit encore rendre "un avis motivé et public", d'après nos confrères de l'Express, suite à quoi un décret sera publié, pour préciser les conditions de mise en place de la nouvelle carte. Nos futurs papiers d'identité nationaux se verront équipés de deux puces. La seconde sera "de services", et son intégration sera facultative et réalisée uniquement à la demande du possesseur de la carte d'identité, pour lui permettre « de s'identifier sur les réseaux de communications électroniques et de mettre en oeuvre sa signature électronique ». L'Etat veut également lutter efficacement contre les usurpations d'identité à l'aide de ce dispositif. Alors, fichage ou pas ?
Google Plus Approaches 18 Million Users The most recent analysis from Paul Allen, co-founder of Ancestry.com, estimates that Google+ is nearing 18 million users as of today. Although growth has seemed to slow down slightly with an expected 763,000 new users yesterday, compared to the nearly 2 million users per day from last week. You can see below the estimated growth of the service to date. Allen does acknowledge that his model is not perfect and there is room for error of possibly 30 – 35%, but even so, the growth of Google+ has been impressive. The question then becomes, why is growth slowing down? You can find the full analysis from Paul Allen on his Google+ account . The Chinese Twitter Clone Twitter is a giant. Its growth is insane. Its community is vast. It seems unlikely that there can be a competitor to Twitter, at least not in the English speaking world. Sina Weibo is a Chinese microblogging site, is a social media site similar to a hybrid of Twitter and Facebook, launched by SINA Corporation, China's biggest web portal, in August 2009. According to Dave from @TweetSmarter in an interview Leo Widrich: "It isn’t that hard for an international company to grow large enough to be a potential challenger to Twitter. According to Kathrin Hille of the Financial Times, "Sina Corp, Weibo’s parent, has developed features to make it more suitable than Twitter for commercial use. The Big Opportunity: In the often ethnocentric world of the west it's fairly easy to look at what is out there and assume the well is dry when it comes to microblogging innovation. Connect: Authored by: Tammy Kahn Fennell See complete profile