Propulser son appli dans le Top des Stores Le nombre de téléchargements d'applications connaît une croissance constante. Le boom des smartphones, et l'émergence des tablettes, a entraîné dans son sillon l'explosion des applications. Selon une étude menée par Flurry, en situation de mobilité, les applications natives seraient plus utilisées que les sites web. En 2011, les utilisateurs d'iOS devraient télécharger en moyenne 83 applis, contre 51 l'an passé, et les développeurs pourraient bien avoir à se partager une coquette somme : quelque 3 milliards de dollars. De quoi encourager les éditeurs et développeurs à pousser dans les vannes des AppleStore, AndroidMarket et consorts leurs petits logiciels. De quoi en décourager plus d'un aussi : de nombreuses applications passeront inaperçues. De plus en plus nombreuses, les applis sont de facto de plus en plus volatiles. Ce nouveau marché a fait émerger de nouveaux métiers regroupés sous l'appellation 'marketing mobile'. Tête de gondole
How to Copyright? | Get Free Copyright Protection Online | Myows® The Web & Business Tools Startups Use Most [INFOGRAPHIC] Putting the likes of the super-funded aside (Color, anyone?), most early-stage startups operate on tight budgets and spend their dollars sparingly. A bevy of web services have made start-up costs all the more affordable, but now there's the conundrum of nearly too much choice. The folks at BestVendor surveyed 550 startup staffers — most in marketing and executive administration positions — on their favorite tools for email, accounting, web analytics, CRM, productivity, design, storage, payment processing, operations and so forth. Their answers, in aggregate, speak to the growing trend in startups moving toward predominately cloud-based operations. So what's hot among startups these days? Check out the infographic below for even more insight on the web and business services that today's startups are selecting en masse.
Don’t Get Distracted When Your Workplace is Called Home - You have the comforts of your living room to call your workplace, yet you find yourself more stressed out than if you were in an office space filled with varying personalities. So, how can you better the situation so that you’re both productive and happy at the same time? For many people who work from home, their days are littered with distractions – the phone, children, clutter, annoying family members and/or friends who think that your time is their time too. Before you begin that new job from home, follow some guidelines to make for a better and more prosperous situation: Set up strategy – Lay down the ground rules for all those who you will or may come in contact with during the hours you’re supposed to be working. If you have a significant other and/or children, set aside the necessary time daily for them, but make sure they know that your 9 to 5 hours are for work, not play. Working from home can be a very positive experience; making it work is oftentimes the job in itself.
Wunderlist, gérer ses tâches facilement Rien de tel que les listes pour ne pas oublier les tâches diverses et variées à accomplir… La bonne vieille méthode du post-it ou de la feuille volante a fait ses preuves, mais bon, reste à savoir où on a pu la laisser traîner. De nombreuses solutions de gestions de tâches à faire ou de listes ont vu le jour sur mobile ou en ligne, des plus épurées aux plus sophistiquées, des gratuites aux plus onéreuses. Pas toujours facile de trouver l’application qui convient le mieux à vos besoins et à votre équipement ! Voici un service qui devrait combler pas mal d’attentes : Wunderlist. Créé par la start-up allemande 6Wunderkinder, cette application permet en effet de gérer ses tâches très simplement, et surtout sur quasiment toutes les plateformes possibles, gratuitement. Vous pouvez donc commencer à utiliser Wunderlist sur votre smartphone (Android, Windows, iPhone), sur un iPad ou simplement sur votre navigateur. Le site Wunderlist via Valentin de Webtribulation
The Resume Is Dead, The Bio Is King If you’re a designer, entrepreneur, or creative – you probably haven’t been asked for your resume in a long time. Instead, people Google you – and quickly assess your talents based on your website, portfolio, and social media profiles. Do they resonate with what you’re sharing? one are the days of “Just the facts, M’am.” To help you with this, your bio should address the following 5 questions: Who am I? Your bio is the lynchpin for expanding your thought leadership and recognition, especially online. Here’s the challenge: who taught you how to write your bio? Admittedly, most of us never got a lesson in this essential task. The personal branding industry has only muddied the waters. Instead, share more of what you really care about. With all this in mind, here’s a few key pointers for reinventing your bio as a story: 1. You’re a creative. 2. Explain the origin for how you came to see the world in this way. 3. Think frugally here. 4. What’s Your Take?
So you want to do a startup, eh? 46 Ways To Start A Business With No Money Most people who want to start their own business don’t have a ton of money laying around and it’s probably one the most common questions I get emailed about: How can I get started without a lot of cash? Well I’ve put together a list below of the best ideas I’ve heard and personally used. I hope you find it useful! The three basic strategies to starting a business without much money are: Delay the normal “business starting” activities like incorporating, hiring, renting office or retail space, etc until AFTER your business has started earning money. This is known as bootstrapping.Doing everything yourself and spending your personal time instead of hiring an expert. Start With The Easy Stuff: Eliminate Expenses Don’t rent an office! Legal Stuff and Incorporating Make a website for your business Getting a Logo Don’t hire a fancy graphic designer. Accepting Credit Cards Starting a service business where you consult, coach, teach, etc Creating Info Products Before investing in a retail location…
10 Tips for Better Startup Marketing Scott Gerber is a serial entrepreneur, internationally syndicated columnist and TV host, and the founder of the Young Entrepreneur Council. He is also an active angel investor and author of the book Never Get a "Real" Job. Many aspiring entrepreneurs foolishly believe that all they need to do is sign up for a Twitter account, blog about special offers, and hand out a flashy looking brochure, whereupon leads will come pouring in. This couldn’t be further from the truth. These are unfortunate social media fantasies and free marketing delusions. In order for your business to avoid getting lost among the glut of content already clogging direct marketing channels, your promotions and tactics must be highly creative, contain a quality message and fit the audience you are targeting. I asked a panel of successful young entrepreneurs about the types of promotions they have used to build their companies' buzz and sales. 1. — Danny Wong, Blank Label Group, Inc. 2. — Steph Auteri, Word Nerd Pro 3. 4.
How to Succeed in the Age of Going Solo The 7 Deadly Sins of Personal Branding Everyone’s personal brand is different, even if by the tiniest subtlety. So, there are very few “sins” of personal branding that universally apply to all. But, I’m confident that the seven personal branding sins listed below can be applied to everyone – including you (but let’s hope they don’t)! Without further ado, here are 7 sinful characteristics of a personal brand that you should absolutely aim to avoid. 1. Surprise! Personal branding is a bit like fashion. 2. The internet is a glorious place where we all have the freedom to say and do pretty much whatever the hell we like. Specifically, don’t call yourself an expert or a guru unless you really are one. 3. Sure, your personal brand is ultimately a reflection of you and you alone. I love the 90/10 rule put forth by Jack Humphrey. 4. Admittedly, the personal branding hype machine is screaming at an all-time high right now. Consider Ola Rynge’s take on the importance of passion. 5. 6. 7. What do you think?
4 Keys to a Winning Kickstarter Campaign | Wired Business The top factors that make or break a Kickstarter campaign. Graphic: AppsBlogger Mention Kickstarter these days and blockbuster campaigns come to mind. There’s Ouya’s blistering $2 million in one day for a new Android gaming console (it’s raised more than $5 million to date), and the Nifty MiniDrive, external memory for Apple MacBooks. The tiny storage company is more than 2,000% above its $11,000 goal with 15 days left in the campaign. But for all the success stories on Kickstarter, there are many, many failures. 1. Some Kickstarter goals are so high, they’re laughable, and others are too low to be taken seriously. 2. The average Kickstarter campaign lasts for 30 days, which Mollick finds is a sweet spot for successful projects. 3. The nearly foolproof way to raise money on Kickstarter is to get the attention of the crowdfunding site’s staff. Even if your project doesn’t get featured, video helps your chance of success, or rather, not having video hurts that chance. 4.
Three Traits of Successful Entrepreneurs - John Baldoni by John Baldoni | 2:32 PM May 23, 2011 Sometimes when you’re wondering what to do next in life, good advice can come when you least expect it — like when you’re getting your hair cut. Joan*, the hairstylist giving me a trim, mused aloud about what she was planning to do with her career. Cutting hair was just one part of her livelihood; she was also a professional caregiver as well as the owner of a rig that her husband operated. But her husband was about to retire from the road, and now they were wondering, “What next?” Over the course of our brief conversation, in no more than the time it took Joan to cut my hair, I picked up on three attributes of her success that are helpful for any entrepreneur: Practical. Purposeful. Impatient. There’s one final trait that successful entrepreneurs share: They realize that inspiration is useless without perspiration. People like Joan enjoy working for themselves because it affords a level of independence.