www.jeffbullas.com/2010/06/02/50-ways-to-optimize-your-blog/ I wrote an article earlier this year on “30 Tips To Make Your Companies Blog Rock” and I had quite a few comments by readers and some added more tips on other keys to making a blog successful. So I have taken their suggestions, added them to the list and provided some more that I have discovered recently. Blogging is a journey and as technology develops there will be more ways to optimize your blog. You will also find other keys to keep the blog pumping and energised as you mix with other bloggers both online and offline and hear their stories and hints. So here are the original 30 plus 20 more ideas to increase your blogs readership and traffic. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. Gini Dietrich from Spinsucks.com contributed to the list with the following eleven additional tips 31. 32. 33. 34. 35. 36. 37. 39. 40. 41. Courtney Wiley of iNgage Networks also made this suggestion 42. 44. 45. 46. 48. 49. 50. 356inShare
The Beginner's Guide To Content Marketing Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their attention. Unlike traditional advertising which interrupts customers to get noticed, content marketing provides content that customers want in exchange for permission to market a product or service. If you’ve never heard of this concept, that’s ok. The fatal flaws of traditional advertisingAn in-depth introduction to content marketingThe advantages that content marketing provides over traditional advertisingTips on the best practices that will make your content marketing more effective If you’d like to learn how you can benefit from content marketing, continue reading. The Fatal Flaws of Traditional Advertising First, let’s consider the fatal flaws of traditional advertising. With traditional ads, companies create ad content that interrupts customers in the form of billboards, magazine ads, T.V. commercials, radio ads, etc. So is there an alternative? Toyota 1. 2.
How to Get Started Blogging This is the first article of a three part series on blogging, which is a terrific way to promote your small business. It is such a low cost and effective way to market your business to your target customer and raise your thought leadership in your industry. The series will focus on How to Get Started Blogging, 9 Ways to Get Your Blog to Stand Out and How Professional Bloggers Make Money. Here are some basics on how to get started blogging to promote your small business: Know your audience: Create a blog for a specific niche audience. Write great headlines: It doesn’t matter how good your blog content is if no one will click on the link to read it. Start developing content early: Start developing articles for your blog two-to-three months before you plan on launching it. a) You get in the habit to writing on a regular basis b) You will develop an archive of content that you can use once the blog gets rolling Also, there will be days when you just do not have time to write.
7 Tiny Tweaks to Your Blog That Will Make a Massive Difference As anyone whose ever lost weight, written poetry, painted a picture, or been in a long term relationship will know: little tweaks make a MASSIVE difference. In fact, little tweaks are so important that the Japanese have made a philosophy out of it. This is called Kaizen, which means small, continuous change. Kaizen is the idea that tiny changes, put together, one after another, can make massive improvements to a business, a person’s life, or even a blog. Kaizen is Toyota’s secret of success. Make a series of small tweaks, and before you know it, you’ll see your blog grow far more than you thought was possible. These are little tweaks, because as all bloggers know, blogging takes enough time as it is. 1. Ask any serious blogger the biggest blogging mistake they’ve made. These days, you can’t hide behind any excuses. Mailchimp is free if your email list is under 2,000 subscribers, while you can try out AWeber for just $1. Infographic Courtesy of iContact. 2. 3. The answer is both. 4. 5. 6. 7.
Rock Your Blog About Michelle I once wrote 42 blog posts in a single day, and I’ve mentored more than 5,000 bloggers through leading online blog challenges. Read More… Connect With Michelle… Disclosure Some blog posts, articles or other content on this website contain affiliate links for products or services I recommend. Affiliate Agreement · Anti-Spam Policy · DMCA Notice · Earnings Disclaimer · External Links Policy · Privacy Policy · Terms & Conditions of UseMichelle Shaeffer · 3110A East 40th Ave · Anchorage, AK · 99508Copyright © 2005-2013 Michelle Shaeffer · All Rights Reserved [INFOGRAPHIC] Blogging: 3 Secrets To An A-List Blog Every blogger wants their blog to break through the ever-growing number of blogs to be top in their category. It’s the pot of gold at the end of our blogging rainbow that continues to elude almost everyone of us. This is in spite of how hard we work and out best intentions. The reality is many of us know the necessary components for breaking through, but we don’t know how to put them all together in the most effective way. To take your blog to the next level, here are the three secrets to creating an A-List blog. Here are details explaining the infographic. Connections. Build your network across social media platforms. Content. Craft magnetic headlines. Conversion. Sign up to receive email (or RSS feeds). While you may not become an A-List blogger, following these three secrets, namely connections, content and conversions, will improve your blog and help it to break through. Do you have any other secrets about blogging that you’d like to share? Happy marketing, Heidi Cohen
10 Ways to Increase Blog Readership Last week while attending BlogWorld I noticed a recurring discussion pertaining to increasing blog readership. These discussions were part of the session content, as well as informal conversations I had over a meal or at an evening gathering. I decided to share these with you because, after all, who doesn’t want more readers? Off-site Ways to Increase Blog Readership 1. Blog Alliances By building a network or Mastermind group of sorts with other bloggers in your market, bloggers can create coopetition (cooperation + competition) to help each other grow. 2. As you comment on other blogs in your market (not necessarily competitors), readers of that blog will have an opportunity to learn more about you by clicking through to your site. 3. Nothing is more flattering than when a respected blog author posts a comment on your blog, right? 4. Both search engines and readers appreciate when you link to a specific piece of content on your site, as opposed to just the domain name. 5. Yahoo! 6. 7. 8.
31 Blog Design Mistakes (& How to Fix Them) Does your blog design make you look dumb? Or worse, does it cause readers to quickly click away before they’ve had the chance to experience your content? If this sounds like your blog, don’t worry. Many bloggers underestimate the need to establish effective blog design in their rush to start blogging. Blog design encompasses more than the basic look and feel. Blog design is about how you choose, structure and present your content. To improve your blog design, here are thirty-one common blog design mistakes and how to fix them. Look and feel Does your blog look cluttered? Typeface and legibility Is your blog’s typeface illegible? Blog navigation Is your blog easy to navigate? Social sharing Does your blog have appropriate social sharing buttons? Design-related content Is your blog poorly written, boring or unintelligible by humans? Remember you’ve got a limited amount of time to pull readers in and get them interested enough to consume your content. Happy marketing, Heidi Cohen
The Sales Lion by Marcus Sheridan: Marketing, Small Business, Blogging, and Life Success Principles Delivered with Passion! How to increase your blog following. Just show a little chest is all. I just got this on my Facebook wall: “Hi Kathy, you are my resident expert…I am trying to increase the audience of my new blog, Stepford Husband, do you have any tips or suggestions?” David’s post came with this picture on his blog: Now tell me, if you saw that wouldn’t you follow it? David, David, David, and you’re asking me for help? Ok, ok, so that’s not what you meant, but seriously, you are doing something right, VERY RIGHT, and I don’t think I need to tell you what that is. But I’ll tell you anyway. Satisfy them, then make them hunger for more. It doesn’t matter what your topic or how you present it, if you give your readers (or your voyeurs)… something that moves them (alright, don’t get any ideas),… delights them (now, now),… excites them (uh, oh),… or in any way leaves them with something memorable (oh my),… you’ve reached the pinnacle of success (yow!). This can be an an image, a video, a simple comment, or a treatise. As long as you’ve satisfied them (sorry, mom)… you’re doing it right.
How to Write Killer Blog Content Without Spending Countless Hours Staring At Your Computer This post is the second in the 6-part series “How to Create Bite-Sized Content Your Readers Will Devour and Share.” Click here to see the first post, “6 Steps to Instantly Connect With Your Blog Readers.” In the last post, I showed you how to engage readers by building instant rapport–a quick, friendly sense of connectedness. Once you successfully strike that personal chord with your readers, you’ve hooked them. The next challenge in creating bite-sized, accessible content your readers will devour and share is to back up the rapport with value and relevance. If you don’t give them what they want—and actionable, empowering information to boot—that instant rapport won’t stick. Here’s how to get and stay relevant, in 5 practical steps. You can’t be everything to everyone. In other words, relevance is relative. So the first step toward achieving relevance is NOT, “How do I do it all?” STEP #1: Identify WHO your audience is to uncover WHAT they want. But you’re not writing for your peers.
6 Steps to Instantly Connect With Your Blog Readers This post is the first in the 6-part series ” How to Create Bite-Sized Content Your Readers Will Devour and Share.” Click here to read more posts in this series. Are you having trouble getting more people to read your blog, even after spending hours writing and promoting your posts? I have good news: you’re not crazy, and you’re definitely not alone. In our social media-obsessed world, there’s no such thing as a captive audience. We want what we want, and we want it now. Unfortunately, most blogs don’t deliver. Over the course of this series, I’m going to give you 6 simple, foolproof rules for creating better content. Rule #1: Build Instant Rapport The word rapport is defined as “a relationship of mutual trust or emotional affinity.” Before social media, we could build rapport slowly, warming people up and “working the relationship” over time. Let me give you an example. I didn’t even get a chance to tell her that the Steelers sticker on the back of my car isn’t mine, it’s my husband’s.
The Ultimate Guide to Increasing Conversion Rates On Blogs If you’re looking to improve your blog conversion rates, look no further… Here are 7 conversion site reviews that will show you how to increase blog conversion rates without messing around with any of that “tech” stuff. There’s more than 3 hours of conversion consulting on these 7 videos, and if I were you, I’d make time to watch all 7 of them. You’ve likely seen at least one of them, but have you seen them all? Keep reading to find out. 1. Laura Roeder IS social media. Now in this review, you’ll learn all about how to structure your site… from top to bottom. Also, Laura Roeder just released her first book. 2. Chris Brogan is the New York Times best-selling author of Trust Agents. More specifically, you’ll learn valuable conversion advice, the power of being clear on what you sell and what you offer, and how to entice visitors to take actions. Chris Brogan is a friend of mine, and I must thank him for kicking off this whole site review brigade I’ve embarked on over the last few months. 3.