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Smartphone Apps Crowdsource Music For Gap Store Based On Facebook Likes, Profiles & Votes Roqbot‘s apps for iPhone and Android devices let users choose what music is playing in various venues (clubs, bars, gyms, etc) from its catalog of six million songs. By checking in to the location, their musical preferences (such as their Facebook likes, profile listings, Pandora bookmarks and the music on their smartphone) affect the soundtrack. They can also use the apps to vote for tunes and add them to the queue. The Gap store on Chestnut Street, San Francisco has become the first retail partner for Roqbot, allowing its customers to decide what they listen to while they shop. Customizing the music to match what shoppers like to listen to is an easy way to make them happy and remain in the store for longer. Music has always been a reason for people to stay in a venue for longer. On-screen displays let customers see what’s playing, how they are influencing the songs, and view the voting scores. Roqbot

The Me-TV Trend [Need To Know: SXSWi] As we all begin to look forward to the interactive section of South By South West in March, PSFK has identified five key trends that readers should be monitoring during the festival. One of these trends, we have coined ‘Me-TV.’ With the amount of content available through broadcast and online channels, there is a growing need for services that help curate people’s entertainment libraries. One pertinent example of this trend that continues to come up in our research is video aggregation.Online Video Aggregator Creates Playlist Based On Recommendations Shelby.tv is an online platform that aggregates all of the videos being recommended by family and friends on Facebook and Twitter into a single video channel, like a personalized YouTube. Other Manifestations: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. People to follow regarding this trend: Mike Hudack: Mike is a co-founder of Blip.tv and serves as the company’s president and CEO.

Event and Party Venues to simplify your event planning | Eventup Welcome to Exclusive Exchanges Community Website And Smartphone App Encourages Friends To Swap Clothes UK TV station Channel 4 Education has launched a new project developed by game company Inensu. Closet Swap is an online fashion community site and app that encourages users to think ethically about their wardrobe and to share their clothes with friends instead of buying lots of new items. To use the app, simply sign in with your Facebook account and upload photos of clothes you’d like to swap to your virtual closet. Then invite your friends to do the same and you can start borrowing and lending items to boost your wardrobe without spending any money. Closet Swap also lets you discover local markets, vintage stores and pre-loved clothing shops, organize fashion parties and read information about sustainable fashion in their online magazine. Fashion has always been a social activity that you share with friends and with Closet Swap we have created a must-have fashion app with a positive message that champions personal style over disposable fashion. Closet Swap

Springwise: A Peer-To-Peer Marketplace For Experiences It’s been a while since we featured Sweemo’s online auction for experiences, but recently we came across something similar. Based in Berlin, Gidsy bills itself as ‘a community marketplace for authentic experiences.’ Now in beta, Gidsy is still gearing up for launch. Once it does, it promises to provide a place where anyone can host an activity, as well as simply finding something fun to do. Walking tours guided by locals, ‘nature hikes with wild cavemen’ and meals at exclusive pop-up restaurants hosted by top chefs are all among the experiences Gidsy anticipates finding listed on its site. Those who list activities can do so for free; when an event gets booked, Gidsy charges participants a service fee of 10 percent. Gidsy is currently focused on activities hosted in Berlin and New York City, but it hopes to expand soon. Website: www.gidsy.com Contact: www.gidsy.com/contact Spotted by: MM Republished with kind permission from Springwise.

The Co-Sharing Trend [Need To Know: SXSWi] As we all begin to look forward to the Interactive section of South By South West in March, PSFK has identified five key trends that readers should be monitoring during the festival. One of these trends, we have coined ‘Co-Sharing.’ Today, a growing number of people are trading items and favors between each other. Digital technology allows anyone to find an object or service they need, when they want it, where they want it. Rather than finding these products and services at retailers or from large corporations, these items are often found in the hands of other people—sometimes neighbors, sometimes like minds a great distance away. Everything and anything is being lent and traded. This peer to peer exchange raises the overall value of the entire community of members by offering more choice, experience and opportunities that meet an ever changing set of expectations and needs. One pertinent example of this trend that continues to come up in our research is car-sharing. 1. 2. 3. 4. 5. 6. 7. .

Bacardi Uses Facebook Data For Interactive Online House Party Simulation Online App Analyzes Your Offline Social Life Using Photos & Check-ins Ultimat Vodka‘s new campaign by ad agency Amalgamated features a Facebook app that rates your social life. Created by Stink Digital, the Social Life Audit analyzes your Facebook photos using facial recognition and mood analysis, and your Facebook Places check-ins using Blackbook’s database of bars, restaurants and nightclubs. The online app then scores different aspects of your social life like activity, popularity, crew size, trendiness and workaholism, and gives you a pass or fail grade.

Lonely Planet Facebook App Concept Connects Travelers To Locals In Their Social Network The Lonely Planet Friends for Friends is a useful Facebook application concept for people who are looking to find locals in their next travel destination. Developed by students at the Miami Ad School in Brooklyn, USA. The online tool utilizes the traveler’s Facebook network and locates their friends and also second-degree connections on a world map. Users can find and connect with locals to find insider advice and information for various travel situations. If the concept does take off, Friends for Friends could offer a new web platform for visitors seeking insights that are more intimate, local and up-to-date compared to a travel book or a tourist information website. Watch the video below to see how Friends for Friends works. Miami Ad School

Google TV Updates YouTube Channel Surfing This article titled “Google TV YouTube app gets discovery-focused update” was written by Stuart Dredge, for guardian.co.uk on Monday 13th February 2012 10.22 UTC Google is releasing an updated version of its YouTube app for Google TV, which the company says will make it easier for viewers to find videos and channels to watch on their big-screen TVs. The app is available on Google’s Android Market store, and according to Google’s blog post on 12 February, the update was due to roll out at some point during the next few days. “First you’ll notice the app works faster with smoother navigation for a better experience,” explained product manager Jurek Foryciarz. “Next, we’ve added a new feature called Discover, which lets you browse YouTube channels by categories. The Discover feature is likely to be an important factor in making YouTube a better service for people leaning back on their sofas, as opposed to leaning forward over a desktop or laptop computer.

Eye-Tracking Takes Viewers Into The Stadium From Their Couch [Video] Technicolor demonstrated their new technology called ‘Personalized Content Rendering’ at this year’s CES. The tech device is able to enhance the viewer’s experience of watching a wide-angle sporting match such as football, baseball or soccer. Incorporating six different camera angles at a stadium, the device tracks the movement of your eyes to allow you to control and see what you want to view. It can even zoom into a scene to give you better details and focus. The Personalized Content Rendering technology is expected to become commercially available in the next couple of years. Watch the video below to see how the device works. Technicolor

Aereo Live TV On iPad The Social-Pairing Trend [Need To Know: SXSWi] As we all begin to look forward to the interactive section of South By South West in March, PSFK has identified five key trends that readers should be monitoring during the festival. One of these trends, we have coined ‘Social-Pairing.’ People with similar interests, hobbies and needs have the opportunity to meet today through smart services that use a mix of social, location and demographic data to match profiles. Networks are looking at their member’s profiles on their site and across the social graph and linking people up based on interests, needs and location. These systems facilitate tremendous efficiencies. Social Pairing is about getting people together. One pertinent example of this trend that continues to come up in our research is Co-Parenting. Social Network Brings Co-Parenting To The US Modamily is a New York-based private social network for people looking to co-parent a child within the US. Other Manifestations: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

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