Microformat A microformat (sometimes abbreviated μF) is a web-based approach to semantic markup which seeks to re-use existing HTML/XHTML tags to convey metadata[1] and other attributes in web pages and other contexts that support (X)HTML such as RSS. This approach allows software to process information intended for end-users (such as contact information, geographic coordinates, calendar events, and similar information) automatically. Although the content of web pages is technically already capable of "automated processing", and has been since the inception of the web, such processing is difficult because the traditional markup tags used to display information on the web do not describe what the information means.[2] Microformats can bridge this gap by attaching semantics, and thereby obviate other, more complicated, methods of automated processing, such as natural language processing or screen scraping. Background[edit] Neither CommerceNet nor Microformats.org operates as a standards body. class rel
E-Commerce Microdata Best Practices SEO for e-commerce sites is like playing on a teeter-totter with all the kids at the playground, and search engines are the fulcrum. Whether the site is geared toward lead generation or B2C sales, the goal of most e-commerce SEO campaigns is to stomp the competition in organic search rankings. Emerging technologies have brought forth microdata with the release of HTML5. The concept of microdata is a new for SEO professionals, which may give e-commerce clients the edge over competition. This little-known practice will give search engines an explanation of certain elements on a webpage, building trust for that page. Microdata is a very simple HTML markup that can be used to define dates, prices, locations, descriptions, products, etc … Google, Bing and Yahoo partnered to create Schema.org – a mutually developed resource defining accepted practices in regards to microdata. Microdata Compatibility: Setting up pages to be microdata-compatible is very easy. Product Page Elements:
Rule-based Adaptive Web Navigation introducing a Firefox extension creating semantic links next > start > a semantic navigation project using Semantic Web and Rules is a Firefox plugin simple to be used by any people has simple installation and automatically receive new features you can setup your own preferences too more and more services will be supported and many more Interested? enjoy Mary is searching for entertainment: she navigates the web looking for a screencast movie. Mary likes stories, music, movies, news. Web searching is NOT much fun and time intensive... in the journal RuleTheWeb! This version does NOT include all of the planned features! The short RuleTheWeb! FIRST install the extension Simply click on download and let Firefox guide you. When navigating on some web sites an avatar appears offering you That's all! Do even more cool: set up your preference rules! Click on the extension icon and find "setup your rules" Combine this with Social Rules Available soon YES - Write your own rules! keep them private or Learn more about that
Schema.org - Why You're Behind if You're Not Using It... The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If someone told you that there was a quick and easy way that many of you could improve your SERP CTR for minimal effort, you'd all stop in your tracks and give them full attention. Yet, Schema.org and rich snippets are still horribly under-utilized. Since Google (and Bing!) Myth: Schema.org markup doesn’t get rich snippets! A common objection I hear to people not using Schema is that there’s no point because Google don’t use it for rich snippets. This was true, but is no longer; lots of websites in different markets have taken a leap of faith and are seeing the benefits in the form of rich snippets. Examples of Schema.org Rich Snippets Showing in Google The following are all examples of websites that are currently using the Schema.org vocabulary: E-Commerce Image Source | See The Example Page TV Series Image Source | See The Example Page Movies Events Recipe Events.
Microformats Rich Snippets Tips and Tricks - collection de Google Rich Snippets Basic instructions Tips and tricks Test your markup with the Rich Snippets Testing Tool Use this tool to check your markup and make sure that Google can extract the structured data from your page. This tool will display the markup found on a specific web page, as well as a preview of how that page might appear in Google search results. Note that the tool will only display extracted information that is officially supported for Rich Snippets (Reviews, People, Products, and Businesses and Organizations). This is an early release of the testing tool, and feedback is welcome. How to mark up ratings that don't use a 5-point scale Instructions and examples for marking up reviews that use scales that don't range from 1 (worst) to 5 (best). Marking up price ranges Some sites, like Yelp, show Rich Snippets with a price range . Google Rich Snippets recognizes the pricerange attribute as an unofficial extension to hCard (microformats) or Organization (RDFa). Beware of microformats/CSS naming collisions
Optimus—Microformats Transformer What is it? Optimus—is a microformats transformer. Easily transform your microformatted content to nice, clean, easily digestible, XML, JSON or JSON-P. Now your web site could really be your API with goodness of microformats and power of Optimus. How to use it? Where: web site URI An address of the page you want to transform format Format should be either “xml”, “json” or “rss”. function Callback function for JSON filter Space-separated list of microformats. Example The result will be XML: <? [e-Commerce] Google - Markup For Products New!schema.org lets you mark up a much wider range of item types on your pages, using a vocabulary that Google, Microsoft, and Yahoo! can all understand. Find out more. (Google still supports your existing rich snippets markup, though.) If you're a merchant, you can give Google detailed product information we can use to display rich snippets (for example, price, availability, and review ratings) right on our search results pages. Rich snippets help you to: Attract potential buyers while they are searching for items to buy on Google. This article describes how to use the Google Product vocabulary to mark up your product information on a product page (a page that contains only a single product) or an aggregated offer page (a page that lists a single product, along with information about different sellers offering that product). Usage guidelines The following guidelines apply to product snippets: About Product offers Offer (price and other offer information). Product Offer Offer-aggregate Examples
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