Tableau de bord Activité du fil What is the Tweet Activity Dashboard? The Tweet activity dashboard displays Tweet data to help you optimize your performance on Twitter. You can leverage these insights to inform ongoing content strategy for both paid and organic Tweets and content. 10 Tips For Using Twitter Effectively Did you know there are around 140 million people on Twitter but that only about 10% of them use it on a regular basis and follow over 50 people? Are you one of the 90% of folks not fully utilizing Twitter or are you of the 10% following more than 50 people but are interested in taking it a step further? Here are 10 quick tips to help you get the most out this social network.
6 Twitter Analytics Tools to Improve Your Marketing Do you know if your Twitter marketing is working? Monitoring and analyzing your Twitter projects can be challenging. With the right metrics, you can improve and tailor your Twitter campaigns for better results. Luckily, third-party Twitter tools provide these metrics, but there are MANY tools to choose from out there. So here I’ll share some of the best Twitter analytics tools to help you improve your Twitter marketing. Facebook to advertisers: clicks are meaningless and here’s the proof Connect with leaders from the companies in this story, in real life: Come to the fourth annual VentureBeat Mobile Summit April 14-15 in Sausalito, Calif. Request an invitation. Advertisers who judge the success of their online campaigns on click-through rates are doing it wrong, Facebook head of measurement and insights Brad Smallwood told attendees of IAB MIXX, an ad-focused conference taking place in New York. The social network now insists that the impression, not the click, is what matters, meaning that online ad campaigns should be designed and judged more like traditional television spots. The assertion comes from a Facebook study conducted with Datalogix, a partner helping the company make the connection between online ads and in-store purchases for its advertisers. The study employed a controversial new Datalogix tool that matches purchase data from retailer loyalty programs to Facebook accounts in aggregate, and analyzed the performance of more than 50 digital campaigns.
How to Get More Retweets On Twitter Twitter has become a global sensation. It is growing at a phenomenal rate, more than 300,00 new users daily! More and more people are sharing content, quotes, daily happenings using Twitter. Getting retweets is a sign that your followers are indeed following you and that they find your tweets interesting enough to retweet. 19 Free Social Media Analytics Tools for Marketers We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which posts seem to perform best? Which times make the most sense to post?
The Buffer blog: productivity, life hacks, writing, user experience, customer happiness and business.The Buffer blog: productivity, life hacks, writing, user experience, customer happiness and b 1.6K Flares Filament.io 1.6K Flares × So when it comes to Twitter, I recently read a fantastic post from Lance Ulanoff, editor of Mashable about the topic. In his post he head one resolution that went like this: I want to double my Twitter audience in 2012 He said that he didn’t quite know how to achieve this. 8 Great Twitter Tools to Save You Time If you aren't getting the results you want from Twitter, the problem might not be Twitter. The problem might be you... or at least the tools you're not using. Here are eight apps that can make Twitter a lot more efficient and effective: Converged Media: Maximizing Consumer Engagement in a Digital World Businesses have probably heard a lot more about “converged media” recently. Though not a new term, its role in digital marketing is a new concept for many marketers that presents opportunities, challenges, and questions. So what does it mean and how should it impact digital marketing strategies for retailers, home service providers, financial institutions, and other businesses?
61 Social Media Metrics, Defined Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most. I think it’s because the phrase “key performance indicator” always sounds like something you need to be wearing a suit in front of a Powerpoint presentation in order to say. But when you get down to it, it’s really quite simple. KPI is just a way of saying “This is the stuff that’s important enough to me to focus on and measure.” Basically, social media KPIs, or social media metrics, are whatever is most important for your business. These are the goals and benchmarks that help you determine how well your campaigns and strategies are performing.
33 Twitter Tips, in 140 characters or less This post was written by Leslie Belknap Leslie is the Marketing Director of Ethos3. Improving your Twitter strategy is one of the best ways to enhance your overall social media marketing efforts. With these 33 Twitter tips, in 140 characters or less, you can easily elevate your Twitter savviness. Start by sharing your SlideShare presentations with your Twitter followers, and then work your way through the rest of these powerful tips to increase your brand’s exposure and credibility. 1.