Forecasting Fashion Trends Fast fashion: Inside the fight to end the silence on waste Image copyright Dylan Maddux for Tonle At a time when our waste and our environmental impact is firmly under the spotlight, news in early July that fashion brand Burberry had burned almost £30m ($40m) of stock has caused outrage. The company admitted destroying the unsold clothes, accessories and perfume instead of selling it off cheaply, in order to protect the brand's exclusivity and value. But how widespread is stock destruction at this level? Orsola de Castro is the co-founder and creative director of activist group Fashion Revolution, who lobby brands on production transparency. The BBC contacted 35 high-end designers and high-street retailers to ask about their practice. Only six replied with breakdowns or further information, and the rest said they could not help or did not respond at all. After more than 1,100 people died in a garment factory collapse in Bangladesh five years ago, pressure has also mounted on western retailers to be transparent about their supply chain.
Narrative Identity | Consumer Research Techniques | Brand Roles If they a made a movie about your consumer, what role would your brand play? Hero? Trusted sidekick? Mentor? Villain? Would your brand even have a speaking part? We all have life stories that we create and tell ourselves to give meaning to our life experiences. Psychologists call this narrative identity. We write and rewrite this story in our heads daily, editing our memories, our day-to-day experiences and our aspirations into a story that makes sense. The most meaningful brands are those that play a role in this story. Think about the brands that matter most to you. There are brands that help us create our aspirational self… the person we want to become. There are brands that help us create a favorable story of who we once were… brands that trigger a sense of nostalgia; that represent our core values and beliefs; that we use to demonstrate to ourselves and others where we came from. And there are brands that we use every day to tell the story of who we are now. One thing is certain.
Log in Retail Clothing Store Directory and guide of Fashion Retailers Clothing stores are the building blocks of society. Without amazing places to shop for clothes, shoes, and fashion accessories, the world would fall apart around us. Having access to stylish boutiques and department stores is critical to the survival of humanity. ◊ Clothing Stores by Name ◊ Clothing Stores by Location ◊ Clothing Stores by Category Fashion Retail Outlets Apparel Catalogs Online Clothing Retailers Store Locator Do you wish to do some shopping to break up the monotony of the day? Apparel Search Shopper Amazon Clothing Directory Pricing Comparison Engine If you work in the garment industry and will to learn more about products, services, and resources regarding the retailing of clothing, you may find the following clothing industry retail resources to be of interest. Buyers Guide / Buyers Names Retail Reports (Sales Figures) Quality Testing Services Retail Math Buying Groups Factoring Services Retail Security / Theft Prevention Fitting Room / Measurements Point of Sale (POS) Systems
How Fashion Can Empower Girls | VOICES Looking ahead to International Day of the Girl on October 11, BoF asks you to ponder ways our industry can better empower girls and harness their potential. Where and how should we focus our efforts? Share your thoughts in the comment section below. OXFORDSHIRE, United Kingdom — "Knowledge is power and it's empowering for young women," began Karlie Kloss, speaking with BoF founder and chief executive Imran Amed on stage at VOICES, BoF's annual gathering for big thinkers, in December last year. "It can change the way that girls think about themselves and [what they think] they are capable of, but confidence is key. It's a tricky time, deciding who you think you can be and what you think you can't. VOICES has been a catalyst for change since its inception in 2016. Hosted by Kloss — who, alongside her modelling career, founded Kode with Klossy, a programme that runs coding summer camps for girls — one salon tackled the question: what can fashion do to empower girls? Education is key.
Hollister Dresses Up Bitmoji; Abercrombie Channels John F. Kennedy 04/13/2018 Abercrombie & Fitch keeps stretching its definition of Gen Z style: In its Hollister division, it’s just announced a program with Bitmoji, so users can dress their tiny little avatars in Hollister fashion. And at the flagship A&F brand, it’s setting sail with a collection inspired by the nautical classics worn by President John F. Kennedy, generations before its target audience ever drew breath. The Bitmoji partnership allows IOS and Android users to dress their avatars in 12 new outfits, with hoodies, tees, bottoms and shoes taken right from its spring collection, and use them in Snapchat. “We aim to create emotional and engaging brand experiences where we know our customers are spending their time,” says Michael Scheiner, vice president of Hollister marketing, in its release. advertisement The new launches come as the teen retailer continues to regain its footing.
Hats by Leko, Wholesale Millinery Supplies, importer/exporter How the fashion industry is helping the world's rubbish problem In our disposable culture, fast-changing trends and cheap manufacturing mean we can throw things away without a second thought. The result is a waste crisis – plastics clog the ocean, landfill sites expand. As waste continues to rise – each year we produce 3 per cent more than the year before – and as resources become ever-more scarce, the need to recycle existing materials is increasingly pertinent. Forty per cent of the world’s waste ends up in huge rubbish tips, which pose a serious threat to human health and the environment. Recent studies warn that by 2050 there could be more plastic in the oceans than fish. With these warnings in mind, the fashion industry is putting itself on the frontline of the battle against waste. Fashion and recycling have worked in tandem for decades through upcycling, vintage and charity shops, but now designers are becoming increasingly adventurous, creating stylish, beautiful designs from an array of waste products.
Which innovation archetype are you? And how might that be holding you back? Last month I treated myself to a day of innovation and attended the Seattle Future Festival, hosted by Trend Hunter. If you don’t already know about Trend Hunter, they are the world’s largest, most popular trend community, with a global network of 200,000 contributors and 3,000,000 fans. Behind the scenes, they leverage big data, human researchers and AI to identify consumer insights and deep dive opportunities for the world’s most innovative companies. One of the highlights of the day was the opportunity to meet Jaime Neely, their Chief Culture Officer. Why is that helpful? Because the reason companies fail at innovation isn’t necessarily that they don’t have good ideas (well, that can be true, too). This explains so much. (Here is where I apologize to anyone in my past who I may have tortured, bludgeoned, or end-run in my quest to get that new product out the door.) Yes, Virginia, you have an innovation archetype Here is a quick look at Trend Hunter’s framework. Let me know!
Terminology - University of Fashion A-Line Dress A dress silhouette close to the body on top and flares out from the underarm to the hem. A-Line Silhouette Silhouette that comes in at the waist and flares out at the hem. A-Line Skirt A skirt that is close to the body at the waist and flares out at the hem. Abattoir A facility where animals are processed for various end uses such as for food and clothing. Abstract Nonrepresentational art; art with no object. Accent The area of a composition that attracts attention first; it has a strong contrast against the rest of the composition. Accordion Pleats Pleats that are smaller at the top and larger at the bottom. Achromatic Hues The hues that have no chroma, are not mixtures of chromatic hues, and are not in the spectrum. Additive hue system The colors we obtain when mixing together different wavelengths of light. Adirondack/Lumberjack Rugged looking jacket usually made of wool with front patch pockets, a collar, long sleeves and cuffs. Adjacent hues Adjustable Tab After-image Alencon Lace Anorak Awl
The hidden trade in our second-hand clothes given to charity | Guardian Sustainable Business Leaflets from charities and clothing recycling companies fall through the letterbox all the time asking for donations of old clothes. In supermarket carparks there are clothing banks for unwanted, wearable clothes, but where do all these clothes go? Torn clothes are recycled and used again as things like insulation materials, and soiled garments end up in landfill or incinerated. Some go to high street charity shops, but estimates indicate only 10-30% are sold in the UK. Most donated clothes are exported overseas. Globally the wholesale used clothing trade is valued at more than £2.8bn. It is actually a common misconception that organisations such as Oxfam and the Salvation Army distribute second-hand clothes freely in the developing world. Second-hand clothes from an array of developed countries dominate local market stalls in sub-Saharan Africa. In Xipamanine Market, Maputo, Mozambique, a used pair of jeans will typically cost £2.90 and a T-shirt £1.50.
Account-Based Marketing - An Overview & Resources 1. Clear ROI Effective ABM drives clear business results. In fact, compared to other marketing initiatives, the 2014 ITSMA Account-Based Marketing Survey found that “ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic.” 2. Reduced Resource Waste Because ABM is so targeted, it allows marketers to focus their resources efficiently and run marketing programs that are specifically optimized for target accounts. 3. ABM entails personalizing your messaging and communications to specific accounts so that your campaigns resonate with these target audiences. 4. When you’re analyzing the effectiveness of campaigns, whether email, ads, web, or events, it’s easier to draw clear conclusions, because you look at a smaller set of target accounts instead of a vast set of metrics.