20 Top Twitter Monitoring and Analytics Tools [This post has been updated. See my most recent list of the 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013.] By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. While participating in social media is good, it can be difficult to track how you’re performing — Are you actually reaching your target market? How is your brand perceived? What are people saying about you and your products? Here’s why Twitter is one of the best social media platforms for listening: Real-time results. There are many powerful social media tracking and analytics tools available that can monitor your performance on social media sites like Twitter. Twazzup: A dashboard program that monitors Twitter, Twazzup will tell you every time your keywords are mentioned in a tweet.
Analytics Toolbox: 50+ More Ways to Track Website Traffic If you have a website or blog you're probably interested in who's visiting your site and what they're doing while they're there. Way back in 2007 we did a post on web analytics but a lot has changed since then. Most analytics packages are now focusing on real-time tracking and graphical representations of visitor data. Below are more than fifty analytics tools to help you monitor and analyze your web traffic. How do you monitor and analyze your web traffic? Analytics Software Packages VisiStat - Real-time tracking with graphical and intuitive reporting features. Google Analytics - Mentioned in our first list, Google offers free analytics software. mviSPY - Real-time analytics that track conversions and visitor identities. Webstats BASIC - A free analytics program that tracks visitors and trends and has exportable reports. Webstats PRO - A full-featured analytics package that includes click path analysis, campaign tracking, and complete traffic monitoring capabilities. Yahoo! Other Tools