Gamification Platform | Gamify Où travailler lorsque l’on monte sa boîte… (1/2) La problématique des locaux est assez importante pour tout créateur d’entreprise : entre les coûts au m², la durée du bail, les dépôts de garantie, la thune indécente lâchée à un intermédiaire (parfois), l’oeil suspicieux des propriétaires lorsqu’il n’y a pas quelques bilans comptables arrêtés prouvant la santé de l’entreprise, la géométrie (très) variable des équipes, l’envie de trouver son petit chez-soi qui nous ressemble, des équipes qui travaillent parfois à distance, des moyens limités, … Bref, trouver un espace de travail est juste une énorme galère !! Ô mon bureau-eau-eau-eau ! Mais pourquoi avoir besoin de locaux ? C’est vrai ça, avec tous les moyens techniques que l’on a, pourquoi s’embêter encore avec des m² d’espace physique ? Evidemment, travailler en étant physiquement au contact de ses associés ou de ses équipes est important, et en plus très structurant dans la vie d’une startup : Petit tour d’horizon des solutions existantes Chez soi. Dans les bars. Les centres d’affaires.
Gamification Of Work : analysis and review of the latest gamified applications in an enterprise context Octalysis: Complete Gamification Framework (This is the Gamification Framework that I am most known for. Within a year, it was translated into 9 different languages and became classic teaching literature in the gamification space in the US, Europe, Australia and South America.) Octalysis: Complete Gamification Framework Gamification is design that places the most emphasis on human motivation in the process. Most processes design around function and efficiency – they try to get the job done as quickly as possible. Even though many Gamification techniques were in use long before video games were around, games were one of the earliest examples of a holistic approach to implementing Human-Based Design – so now we call it Gamification. In the past few years, I have been digging deep into the formulation of a complete framework to analyze and build strategies around the various systems of Gamification. In the end, I came up with a system that I feel is instructive, useful, and elegant. The 8 Core Drives of Gamification 8) Loss & Avoidance
How to Use Game Mechanics to Reward Your Customers There's a green card. Then there's silver, gold, and platinum. And then there's the Centurion—the black American Express card. Which do you want in your wallet? A handful of luxury brands have for decades used promises of status to encourage customers to spend more through loyalty to their brands. Consider Foursquare, a company built entirely on a game-design model. The new rewards ecosystem is a marketer's dream. "Historically, customer engagement was something big brands did a lot better due to full scale loyalty programs," says Gabe Zichermann, a blogger who authored Game-Based Marketing and who hosts of the Gamification Summit. That's changing. Rewarding Customers Through Gamification: Why Game Mechanics? People are hard-wired to enjoy positive reinforcement. Consider golf: Social interaction aside, why would anyone go to a course and attempt to hit a tiny ball into a far-away hole? "Foursquare was a really great early example of this happening," McGonigal says.
11 Startups That Found Success By Changing Direction Nicholas Thomas is the Director of Business Development at Docudesk Corporation and is passionate about user experience, design, and innovation. You can follow him on Twitter @nicholaswthomas and read his blog at NicholasWayneThomas.com. Although some discount “The Pivot” as an overused buzzword, for a startup, pivoting can mean the difference between becoming the next success story and joining the deadpool. The principles behind the pivot apply to any industry. With lean resources, fickle users and quickly changing markets, startups have the most to gain from pivoting, and the most to lose from missed opportunities. The reasons for changing course are often varied, and there are many factors to take into consideration when making the decision. There may be some valid criticism in the over-usage of the term. Fortunately for today's startups, pre-existing companies provide examples of successful adaptation. Image courtesy of iStockphoto, Liquidphoto
Gamification Categorization[edit] Gamification in a narrow sense is used in a non-game context, is built into the service system, and is aiming at an infinite experience. It does not aim at creating a game but offering a gameful experience. In a broader sense gamification also includes game context such as in serious games and finite and infinite games.[20] Another categorization compares gamification with other gameful approaches by looking at characteristics such as spontaneity, rules, or goals:[20] Techniques[edit] Gamification techniques strive to leverage people's natural desires for socializing, learning, mastery, competition, achievement, status, self-expression, altruism, or closure. Another approach to gamification is to make existing tasks feel more like games.[27] Some techniques used in this approach include adding meaningful choice, onboarding with a tutorial, increasing challenge,[28] and adding narrative.[27] Applications[edit] Gamification has been widely applied in marketing.
What is Gamification If you want to make Gamification actionable, Check out my Complete Gamification Framework called Octalysis and Video Lecturer Series. For those who been following my blog regularly, its pretty apparent that I have been writing heavily into the topic of Gamification. This may be an unfamiliar word for many of you. What is Gamification? This post is a quick overview to explain what is Gamification about and clear up a great deal of misconceptions in the industry. Gamification is the craft of deriving all the fun and addicting elements found in games and applying them to real-world or productive activities.2 This is what I call “Human-Focused Design” as opposed to the “Function-Focused Design.” Most systems are “function-focused” designed to get the job done quickly. The reason we call it gamification is because the gaming industry was the first to master human-focused design. Imagine if there is a truly addicting game, where the more time you spend on it, the more productive you would be.
The ten rules of gamification Gamification may have been the buzzword of 2010, but its influence shows no sign of abating in 2011. It is a term derided by game designers, misunderstood by brands and unknown to consumers. So as you set out to “gamify” your business, what are the cardinal rules of gamification? 1. You’re not making a game Gamification is not the same as game-making. Gamification is about using game-like mechanics to improve a business process, or customer experience, or profits. Game-making is about fun and wonder and challenge and art. “Want more hovertanks? So stop thinking about how you can build a real-time strategy game with resources allocated according to your customers’ weekly shopping bill – “Want more hovertanks? 2. See #1 above. What is the point of your game? Go away. 3. Gamification can be very powerful. Can you achieve it without gamifiying? In short, realise that gamification is no quick fix or panacea. 4. Seriously. “Oh, but that’s different, they sell big games in boxes.” 5. 6. 7. 8. 9.
The $250,000 Funding Trap $250,000 is a lot of money. Venture investors might not think so, but for most of us it’s a lot of moolah. And for early stage startups it’s often the amount they ask for coming out of the gate (or $500,000 – which seems to be pretty standard as a first, seed ask). The problem is that $250,000 is a dangerous amount of money to invest in an early stage startup.1 For first-time entrepreneurs, $250,000 sounds like a million dollars. Maybe more. The problem is that $250,000 runs out very quickly. $250,000 is a lot of money. At Year One Labs we decided to invest up to $50,000 per startup. Going from a $250,000 round to a $500,000 or $1M round is extremely difficult. This isn’t meant to be a pro-accelerator/incubator post per se. Game mechanics Game mechanics are constructs of rules intended to produce a game or gameplay. All games use mechanics; however, theories and styles differ as to their ultimate importance to the game. In general, the process and study of game design, or ludology, are efforts to come up with game mechanics that allow for people playing a game to have an engaging, but not necessarily fun, experience. Game mechanics vs. gameplay[edit] Gameplay refers to the overall game experience or essence of the game itself. There is some confusion as to the difference between game mechanics and gameplay. For example, the basic gameplay of a shooting or fighting game is to hit while not being hit. However, from a programming or overall design perspective, basic gameplay can be deconstructed further to reveal constituent game mechanics. Game mechanics vs. theme[edit] Games that are mechanically similar can vary widely in theme. Turns[edit] Even in real-time computer games there are often certain periodic effects.
Three Thoughts on #Games & #Gamification Harrisburg Presentation Resources Here are some resources from my presentation in Harrisburg. Defining and Exploring Gamification from Karl Kapp Here is some additional information. Articles and Blog Entries of Interest 8 Types of Stories to Effect Change Storytelling and Instructional Design Eight Game Elements to Make Learning More Intriguing Games, Gamification and the Quest for Learner Engagement Gamification, […] Continue Reading → 2014 DOE Symposium Conference Resources Here are my resources for the 2014 DOE Symposium Conference. Continue Reading → Great fun at ITEAA Conference & Introduction of Exciting Game-Based Learning Modules Last week I had a chance to attend the ITEAA Conference which is the conference of the International Technology and Engineering Educators Association. Continue Reading → Instructional Games and Narrative Instructional games work best when there is a narrative that provides the learner with the proper context for the learning that needs to take place.
Game Development Tools & Game Engines