Qualcomm Extends Vuforia Augmented Reality Platform To The Cloud (Video) Qualcomm announced an upgrade to their Vuforia Augmented Reality platform on Wednesday. Vuforia is a platform that focuses on using images as the “targets” to launch an AR experience, rather than requiring consumers to scan QR codes or other glyphs. So instead of scanning a barcode, you just scan a specific picture to start the AR experience on your mobile phone or tablet (it could launch a video, or a 3D model, etc.) There are many AR companies that employ this method of recognizing images. That is nothing new. The difference here is that the old version of Vuforia required the database of images that are the “targets” to be stored locally on the device running their software and therefore had a limited capacity of storage (around 80 images). This new system allows developers to continue using local app storage of image targets but they can also now implement programatic, API-based access to up to 1 million targets using a new cloud database system.
10 Examples of Augmented Reality in Retail From shoppable windows to products that come alive in your hand; the worlds of augmented reality and retail have collided spectacularly in recent years. The retail landscape is overcrowded and customers are becoming desensitized to traditional marketing methods. That’s where augmented reality comes in. As shoppers turn to a blend of online, mobile, and bricks-and-mortar shopping for their convenience, brands and retailers are having to think of new and innovative ways in which they can capture customer attention. Augmented reality – or AR – has the power to bring an image, product label or even shop window to life. Customers can see brands and their stock in a new way and engage with them on a completely new level. It’s creative, innovative, and it works. 1. Trying on clothes can be pretty off-putting for many shoppers, especially those in a hurry. 2. Image via I am Fabulicious 3. 4. Diamonds may be a girl’s best friend, but choosing the right ring for a loved one can be a difficult task.
How Augmented Reality Works | HowStuffWorks Video games have been entertaining us for nearly 30 years, ever since Pong was introduced to arcades in the early 1970s. Computer graphics have become much more sophisticated since then, and game graphics are pushing the barriers of photorealism. Now, researchers and engineers are pulling graphics out of your television screen or computer display and integrating them into real-world environments. This new technology, called augmented reality, blurs the line between what's real and what's computer-generated by enhancing what we see, hear, feel and smell. On the spectrum between virtual reality, which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world. Augmented reality is changing the way we view the world -- or at least the way its users see the world. In this article, we'll take a look at where augmented reality is now and where it may be headed soon.
Video Magnet parte 1 en Game Developers Conference 2012 - IndiceVita Disney Parks Get Augmented in Times Square Happy Birthday, Mickey Mouse! Walt Disney's beloved icon turns 83 today and Disney Parks is celebrating at the Disney Store in Times Square with an innovative augmented reality installation. Running through Saturday at the Disney Store on Broadway and 45th Street, the Disney Parks team has implemented a 60-foot digital billboard AR experience. Visitors step on an orb and interact with characters projected on the big screen. Disney tells us that unlike other AR events, many of the character interactions are done live. That means that the characters can respond directly to how guests are moving and reactions from the crowds. The display is also serving to kickstart Disney's second "Let the Memories Begin" campaign. That effort includes crowdsourced home videos and photos of real families visits to the Disney Parks. Disney is using the hashtag #DisneyMemories to track experiences at Times Square and throughout the campaign.
Qualcomm extends Vuforia augmented reality to the cloud Remember Vuforia? Qualcomm’s augmented reality platform allows you to scan real world objects and create “interactive experiences” on your smartphone or tablet. The technology had its limitation though, only scanning photos against a local database of 80 images. Now Qualcomm has announced that by adding the cloud into the mix, so the platform can perform image recognition against over one million images. That will make it much easier for developers and partners to use the platform, with American Apparal fully onboard with the program. The company demoed Vuforia at Uplinq 2012. American Apparel gave a little demo for us at the event, and everything seemed to work as advertised.
Applications of Augmented Reality What would an NFL football game be without the yellow 1st down line painted on the field? Emmy award winning Sportvision from Mountain View, California introduced "1st and Ten" in 1998 and the game has never been the same. Fans watching from home know when a team gets a first down before fans in the stadium. The players seem to be able to walk on top of the line painted on the field. continue reading below our video Applications for augmented reality are broad. Navigation applications are possibly the most natural fit of augmented reality with our everyday lives. There are a number of applications for augmented reality in the sightseeing and tourism industries. Out in the real world, sightseeing has been enhanced using augmented reality. The Heads-Up Display (HUD) is the typical example of augmented reality when it comes to military applications of the technology. The Head-Mounted Display (HMD) is used by ground troops.
5 reasons to use Augmented Reality in Education - Augment News By integrating augmented reality into your lectures, you’ll capture the attention of your audience. You will have their undivided attention. For instance, a teacher in dentistry integrated Augment into his lessons to show 3D models of teeth and how the human jaw works. Let your audience participate! Prototypes, physical models, and detailed illustrations and posters are all extremely expensive. With Augment, you do not have to invest in physical materials. With a simple a scan, students can access augmented models representing anything from a part of the human anatomy to a famous monument to a molecule. Incorporating Augment into your lessons will make your students excited about learning. Introducing augmented reality to your students, will enable them to discover unknown passions and inspire their future endeavors. Let student imagination runs wild! Download now the free Augment app on your iPhone, iPad or Android. We deliver FREE ACADEMIC LICENSES!
meta la interfaz de realidad aumentada más avanzada del mundo Google Glass: Google-Brille in atemberaubender Livedemo vorgeführt Auf der Entwicklerkonferenz Google I/O zeigte Google seine bislang unter “Project Glass” bekannte Augmented-Reality-Brille in einer spektakulären Livedemo. Zudem können nun auch einige Entwickler eine “Explorer Edition” der Google-Brille vorbestellen. Google CEO Sergej Brin trug während der gesamten Präsentation natürlich sein Modell der Google-Brille "Google Glass". Selbst die beste Videokamera ist nicht immer dabei, wenn wir etwas Spannendes oder Lustiges erleben – so stellte Google seine Brille “Glass” vor. Präsentation Google Glass Klicken für grosse Ansicht (13 Bilder in der Galerie) Und dann wurde angekündigt, dass die Google Brille erstmals auch außerhalb des Unternehmens verteilt wird: Teilnehmer der Google I/O können sie für 2013 vorbestellen, sofern sie aus den USA kommen. Hier das Video über einen anderen Fallschirmsprung, auch gefilmt mit Google Glass: UPDATE: Wir haben inzwischen einen Überblick zu Augmented-Reality-Brillen für euch zusammengestellt.
Total Immersion Develops First Ipad 2 Augmented Reality Application Posted on March 14, 2011 by Total Immersion Front and Rear-Facing Camera Features Enable A Whole New Level of Interactivity LOS ANGELES, CA (March 14, 2011) –Total Immersion, the global leader in augmented reality, revealed today the first augmented reality application developed for the iPad 2. This playful application titled, “AR Magic Mirror” gives users a selection of wacky virtual hairstyles, glasses and accessories to try on, or to try on their friends. The app uses facial recognition to identify the user and apply virtual 3D enhancements to their video image in real time through augmented reality functionality. Built on Total Immersion’s patented D’Fusion® platform, “AR Magic Mirror” is a preview of a segment poised for significant growth. Like this: Like Loading... Filed under: Mobile, New Projects, Press Release Tagged: | AR, Augmented Reality, Bruno Uzzan, Consumer products, D'Fusion® Mobile, Face Tracking, Interactive Experience, Ipad 2, Total Immersion, Total Immersion US
Augmented Reality: A new way of augmented learning Augmented learning is defined as an on-demand learning technique where the learning environment adapts to the needs and inputs from learners . Broadly speaking, "environment" here does not have to be constrained into the physical learning environment such as classroom, but could refer to such learning environment as digital learning environment, through which learners can stimulate discovery and gain greater understanding. The technologies conventionally used for augmented learning incorporate touchscreens, voice recognition, and interaction, through which the learning contents can be geared toward learner's needs by displaying plain texts, images, audio and video output. For example, in mobile reality system, the annotation may appear on the learner's individual "heads-up display" or through headphones for audio instruction . What is Augmented Reality? Augmented Reality has great potentials in education, and more excitingly, opens a novel realm for, and even redefines, eLearning.