Burberry New London Fashion Week Home Indigital BURBERRY is bidding farewell to its Kensington Gardens base for the forthcoming show on September 19, the brand has revealed this morning. Bailey On The Changes At Burberry Bailey On The Changes At Burberry Gucci Among World’s Hottest Fashion Brands, While Prada Cools LONDON, United Kingdom — Gucci has been named one of the “hottest” luxury brands, while Prada and Giorgio Armani are “cooling” fast, according to a new report by Exane BNP Paribas. The financial services firm assessed the “brand temperature” of luxury companies, based on the ratio between the editorial coverage they receive in print magazines, and their print advertising spend. Brands are ranked as “hot” if magazines give them more editorial space than their advertising spend should warrant, meaning they have more editorial coverage than print magazine advertisements — reflecting a “hot” level of appeal and desirability — whereas brands that fall below this ratio are “cold.” Gucci’s editorial value was up more than 15 percent for the first six months of the year, compared to the same period last year. Louis Vuitton and Chanel both also ranked as “hot,” but their editorial value grew at a lower rate of between 0 and 15 percent, despite a high print advertising spend.
What is Actually Driving the Successful Revamp of Gucci? Gucci has taken its newfound fame and capitalized on it, using celebrities as leverage. Christina Binkley, fashion columnist for the Wall Street Journal, told us recently that Gucci is the celebrity’s go-to brand at the moment “because it’s the hottest brand around, their photos go viral when they wear it, and Gucci is brilliant about working with celebs.” This proves true as this award season saw Gucci being draped over the backs of Cate Blanchett at the Spirit Awards; Harry Styles at the American Music Awards; Nicole Kidman at the SAG Awards; Brie Larsson, Jared Leto, Lee Byung-Hun and Ryan Gosling at the Oscars; and, let’s not forget the event bigger than any red carpet in the U.S.: the Super Bowl, for which Lady Gaga wore custom Gucci.
Gucci Stores Get Marble Staircases as Luxury Brand Seeks Revival MILAN, Italy — Velvet armchairs and marble staircases form the backdrop against which Gucci’s new creative director is basing his efforts to extend a revival at the ailing luxury brand. Alessandro Michele’s fall-winter collection is being shown in a lavish setting at Gucci’s flagship store in Milan that also includes vintage oriental rugs and plush carpets. The new design will be introduced at other Gucci outlets after Friday’s debut in the Italian fashion capital. The store format “is one of the ways in which we are communicating Gucci’s new identity,” Gucci Chief Executive Officer Marco Bizzarri said in a statement. Bizarri joined in January from Bottega Veneta, like Gucci owned by Kering SA. Kering brought in Bizzarri and promoted Michele to creative director earlier this year, tasking them with restoring growth at its biggest brand.
Dior Becomes First Luxury Brand To Sell Handbags On WeChat Dior became the first luxury brand to sell its handbags on WeChat, a popular Chinese social messaging platform, earlier this week. The brand made its iconic Lady Dior bag available on the platform on Monday for the upcoming Qixi, or Chinese Valentine's Day, on Aug. 9. Buyers were able to directly purchase and pay through WeChat, and on Tuesday, the bag was already sold out. "Since luxury brands can find their target consumers by big data of WeChat, the largest social network in China, it's easier for them to advertise and sell products on WeChat," Lu Zhenwang, an internet expert and CEO of the Shanghai-based Wanqing Consultancy, told China Daily. "Many luxury brands are operating under pressure, and they would like to open up the market through e-commerce platforms. Even if the sales were slow, they could achieve results through marketing and branding," he added.
The top five designer collaborations from 2016 so far However, they can be far more than that, allowing fashion retailers to attract new target markets, as well drumming up large amounts of media interest for the parties involved. Drapers looks at the five of the best examples of fashion collaboration from 2016. Uniqlo x Liberty liberty london for uniqlo 008 Bringing together British floral prints and modern daywear, Uniqlo x Liberty launched on March 18 and was met with a positive response from customers. Liberty managing director Ed Burstell described the collaboration as a great opportunity to promote brand awareness, pointing to Uniqlo’s 1,700 stores and strong presence in China.
American Luxury Companies Remain Cautious as Weak Traffic Weighs on Sales NEW YORK, United States — Luxury-goods sellers are keeping the champagne on ice. Despite posting earnings that topped analysts’ estimates for their most recent quarters, Coach Inc., Ralph Lauren Inc. and Michael Kors Holdings Ltd. all offered less-than-rosy forecasts. The gloomy outlooks weighed on shares of Coach and Michael Kors, while Ralph Lauren’s stock rose on optimism that a turnaround plan from its new chief executive officer is gaining traction. Executives at the companies — which sell merchandise ranging from $400 handbags to $5,000 pea coats — say decreased tourism to the US and dwindling spending are hurting sales at department stores as well as their own locations. And in a break from recent practice, they are trying to avoid resorting to extreme discounts to move merchandise for fear that the tactic will ruin their brands’ images among consumers.
New Jersey, Brooklyn, Staten Island 07 Apr, 2016 Fueling the Zilli family’s French fashion house is a dedication to nothing less than, as the company described, producing “the finest garments for men in the world.” Started by Alain Schimel in 1970 in Lyon (the birthplace of the French textile industry and silk capital of the world)—and a partial tribute to his parents Rose and Oscar Schimel, who had a coat making workshop in the Croix- Rousse district of the city, Zilli’s initial masterstroke was designing and making the first luxury leather jacket, to which celebrities such as John Wayne and Francis Bacon soon became devoted.
Luxury Brands Focus On “Instagram Generation” Ultra Rich Customers It’s a brave new world out there, though not the one Aldus Huxley envisioned. Technology is all-pervading in more ways than we actually realize. While browsing the web you always come across headlines with celebs touting the latest and greatest. Whether it’s a reality star, a Hollywood A-lister or a singer, everyone knows what they’re doing, where they are, what they’re wearing – oh, and what they are driving. The paparazzi will soon be a thing of the past. Luxury footwear brand Jimmy Choo boosted by weaker pound Celebrity-favourite footwear brand Jimmy Choo has posted rising profits and said it expects a weaker pound in the wake of Brexit to further boost revenues and profits. The luxury shoes and accessories firm, popular with the likes of Jennifer Lopez and Sandra Bullock, said that because only 9.5 per cent of its global revenues are in pounds compared to a larger 28 per cent of operating costs, a weaker sterling ‘will lead to a reported upside in business performance at a revenue and profit level’. The comment came as Jimmy Choo posted a 43 per cent rise in operating profits for the six months to the end of June to £25.3million boosted by a weak pound, as well as growth in China and in its men's coillection.
Luxury Daily London department store Harrods is working with fashion house Burberry to tell “A Very British Fairy Tale.” The retailer’s effort for holiday 2016 will kick off in November when its window displays facing Brompton Road are unveiled. Holiday windows attract crowds of shoppers and passersby, allowing the retail host to become part of consumers' traditions.
Burberry becomes first luxury brand to personalise on Pinterest Burberry has become the first luxury brand to offer customers a personalised experience on Pinterest, letting them create customised make-up boards to promote its new ‘Cat Lashes Mascara’ product. The personalisation works by asking visitors three questions. Their answers, along with their initials will be combined to create the personal Pinterest board. The partnership allows Burberry to benefit from Pinterest’s features and data to cater its posts to individuals though personalised and monogrammed content.