plusone-button Documentation You can add and customize the +1 button to meet the needs of your website, such as modifying the button size and load technique. By adding the +1 button to your website, you allow your users to recommend your content to their circles and drive traffic to your site. The +1 button can also improve the time spent on your site by providing recommendations for further reading. Use of the +1 button is subject to the Google+ Platform Buttons policy. Getting Started A Simple Button The easiest method for including a +1 button on your page is to include the necessary JavaScript resource and to add a +1 button tag: The script must be loaded from the HTTPS protocol and can be included from any point on the page without restriction. +1 tag To render a simple +1 tag: You can also use a HTML5-valid +1 tag by setting the class attribute to g-plusone, and prefixing any button attributes with data-. By default, the included script will traverse the DOM and render +1 tags as buttons. Configuration
11 Ways To Build A Community Around Your Google+ Page This is a guest post by Jon Cooper of Point Blank SEO. Just recently, Google announced the released of Google+ Pages, allowing people to create a Page about their brand, company, or blog. Because we all know the impact Google+ and +1’s have in Google’s search results, you should get a head start on building a community around your page and leave your competitors in the dust. (Note from Caleb: I’ve also included a four-minute video I put together to quickly show you how to create a Google+ page. Here are 11 ways to build an awesome, engaged community around your Google+ Page. 1. Although it sounds pretty obvious, send a shout out from Twitter & Facebook to your followers to add you to their circles. 2. When you create your page, make sure you get the badge and add it to your website. 3. By using your personal account to ask your friends & followers to add your page to their circles, this not only builds your community, but it helps with social proof. 4. 5. 6. 7. 8. 9. 10. 11.
Strategies for Dealing With Panda For many website owners, the Panda Update has come as a wake up call that they need to make changes to their websites. While the Panda algorithm will change and fine tune over time, the signals it looks for will always focus around quality. There are two important points to understand about the goals of the Panda update: 1. Google is looking to remove lower quality websites and 2. many of the ranking factors computed for Panda are done “offline” and “over a long period of time.” - Everyone has a different idea about what “low quality” content is and how Google might define it. Look at all of your content. If other websites are scraping or stealing your content, report them for a DMCA violation . Make sure you don’t have duplicate internal content. Look for pages with low engagement. Identify your weakest linked pages. Flatten out your hierarchy as much as possible. Infinite websites are a bad idea. Be as press-worthy as possible. Guest blogs and interviews are still effective tactics.
How to Create an Effective Google+ SEO Content Strategy I’ve recommended from the beginning that businesses should use Google+, but with the launch of Search Plus Your World, the web marketer’s game has changed… And getting that Google+ account is critical. WordPress Landing Pages Made Easy! by Premise But just having an account will not help you. Google+: Why you can’t ignore it anymore Search for “social media” on Google and you will get these results: The results on the right…the sidebar “People and Pages on Google+”…that’s what’s really important. Here is another set of results: Same thing…but different. See, Search Plus Your World is an intentional strategy for Google to lead people to join Google+. That leads you to a button to sign up for a Google+ account: But just signing up for the account won’t make you leap to the top of the sidebar results. Let’s explore each in detail. Optimizing your Google+ profile Concerning keywords, AJ Kohn points out the four places in your Google+ profile that keywords matter for ranking are: Google explains how:
Free Website ROI Calculator (Google Spreadsheet) - Smashing Magazine Advertisement In this post we are glad to present to you yet another freebie: the Website ROI Calculator, a free Google Spreadsheet created by Anders Hoff specifically for Smashing Magazine and our readers. Of course, the tool is absolutely free to use in private as well as commercial projects. Is your website doing the job you are paying for it to do? The Website ROI Calculator (ROI being “return on investment”) can get you started with setting goals and following them up in order to make the most of your website. Download The Calculator The Website ROI Calculator1 is a free Google Spreadsheet that contains: 1 overview sheet,3 sample calculator sheets for different types of websites,3 template calculator sheets. To edit the data, first make a copy (you need to be signed in at a Google account in order to do this). Using The Calculator Sheet When beginning a project, duplicate the template sheet and start entering data about your website. Goals Statistics Development and Operating Costs (al)
How To Implement Rel=Author Overshadowed by the Google+ launch was the implementation of the rel=author markup in search results. Once implemented, authors are given a very prominent treatment on search results. It doesn't reorder the results (yet) but it certainly highlights that result and likely drives a much higher click through rate. I was already interested in rel=author, but this was enough to get me off the proverbial couch and try it out myself. Unfortunately the authorship directions provided by Google, while probably comprehensive, are confusing. Thankfully, Louis Gray got me into Google+ and it was there that I put out the bat signal for a rel=author expert. A big thank you to Googlers Pierre Far, Daniel Dulitz and Jeremy Hylton for their assistance. Three Link Monte The TL;DR version for implementing rel="author" is that it requires three specific links. Read on for specific directions on how to get rel="author" up and running on your own site or blog. Blog Post Here's what I did. Author Page Don't worry.
Design View / Andy Rutledge - News Redux Digital news is broken. Actually, news itself is broken. Almost all news organizations have abandoned reporting in favor of editorial; have cultivated reader opinion in place of responsibility; and have traded ethical standards for misdirection and whatever consensus defines as forgivable. And this is before you even lay eyes on what passes for news design on a monitor or device screen these days. In digital media—websites in particular—news outlets seldom if ever treat content with any sort of dignity and most news sites are wedded to a broken profit model that compels them to present a nearly unusable mishmash of pink noise…which they call content. In an effort to disguise and mitigate the fact that they have little idea how to publish digital content properly—often sneakily called “differentiation”—some news outlets release apps for digital devices. News Today The Times politics page. Main navigation: Mobile Presentation Above: My suggestion for how to present a category page. News Redux
Are Your Titles Irresistibly Click Worthy & Viral?! Recently, Rand did one of the best Whiteboard Fridays I've seen in a while (I do watch all of them) about increasing the likelihood of your content going viral. He touches briefly upon the importance of your title for click through rate and sharability, but in this post I'd like to take a more in depth look at titles and how they help spread your content. (By the way, this is my first YouMoz - woohoo!) In my opinion, the elements of writing click worthy titles deserve more attention. In the wonderful marketing book "Made To Stick", the Heath brothers note that any good news or editorial writer may spend 80% of their time crafting the title (or "lead") and then whatever time they have left on the body of the content. For those familiar with 80/20, what this means is, the size of the title compared to the actual content (and time spent crafting it) disproportionately affects the success of that content. Note: to clarify, I am not necessarily referring to the title tag exclusively. Also; 1.
10 idées reçues dans les Media Sociaux par Yann Gourvennec Yann Gourvennec de Visionary Marketing vient de publier une série de 10 mini articles avec 10 idées reçues sur les Media Sociaux. Voici ci dessous une rapide synthèse de ces 10 idées préconçues : N° 1: Vite !!!! Il nous faut absolument une stratégie de média sociaux ! Les Media Sociaux doivent être intégrés dans la stratégie globale de l’entreprise, comme tous les autres canaux de communication… Les media sociaux permettent de mettre en place de nouvelle relations et de nouveaux outils de communication, mais ils doivent toujours continuer à servir la stratégie de l’entreprise. N° 2 : Seules comptent les relations, le contenu n’a plus d’importance Sans contenu à partager les Media Sociaux ne servent à rien…Twitter du contenu tiers, republier des vidéos déjà vues… n’apporte pas de valeur ajoutée. N° 3 : Les fans (amis), ça s’achète… N° 4 : La « curation » est l’avenir du contenu N° 5 : Panem et circenses (du pain et des jeux) N° 7 : Si mon concurrent fait ça, je vais m’y lancer moi aussi
How to Hold a Google+ Hangout and Why You Should As Google’s latest foray into social media, Google+ has brought some new tools to the digital table. My personal favorite is Hangouts. Google describes Hangouts as a “front porch.” Anyone can drop in and say “hi” just like anyone could drop by when you’re on your porch. 3 Reasons to Consider a Google Hangout Your prospects are already here! Here are some ways you can use Hangouts: #1: Part of the sales process: You could invite people who are already in your sales pipeline to hang out. To make it more intriguing for people to join, try naming the Hangout “Overcoming _________,” where the blank is filled in with a key problem you know your prospects tend to have. #2: Office hours: College professors have standing office hours—times students can be sure to see them at their desk. #3: Fireside chats: Everyone seems to want time with the CEO, so why not give it? Hangouts could be used by colleges to communicate with incoming students, or alumni, or even current students or their parents.