Adverblog Ads Will Soon Follow You From One Device to the Next Kamakshi Sivaramakrishnan calls herself an “advertising quant.” Most people with a PhD in her field of information theory are recruited onto Wall Street if they decide to leave the halls of academia, she says. She chose to go into advertising instead, and, with her startup, Drawbridge, is applying her expertise to a problem central to the bottom line of a wide swath of digital companies: how to make advertising pay as audiences move over to mobile devices. Founded in 2010, Drawbridge is using statistical methods that rely on anonymous data to track people as they move between their smartphones, tablets, and PCs. The company’s technology has attracted attention both because of its high-profile backers—Kleiner Perkins Caufield & Byers and Sequoia Capital, two top Silicon Valley funders, have invested $6.5 million—and because it claims its approach will protect an individual’s privacy while also filling an important gap in the still-nascent mobile advertising technology market.
Brand Autopsy | WOM Ad Study: Talkable is more Oral than Digital March 3, 2012 • Comments Off The Talkable Brand video series continues every Tuesday with a new episode giving you knowledge and a nudge to make word of mouth marketing happen. So far, eight episodes have been posted. Behind the scenes I’ve been busy prepping the remaining 42 episodes. (Yes, a total of 50 episodes will be posted in 2012.) An upcoming episode details the digital/oral divide that exists between the conversations people have about brands online (digital) versus offline (oral). The digital/oral divide, as it relates to the number of word of mouth marketing conversations happening about brands, doesn’t get enough attention from marketers. This divide has my attention and below is the script for episode #31 of the Talkable Brand video series… You’ve seen the statistics. We know that nearly 25% of our time online is spent on social networks like Facebook, Twitter, and on countless blogs. Facebook users are very active. Not so fast. Let’s dig deeper in this oral/digital divide.
always branding. always on. Best ads: TV, Print, Outdoor, Interactive, Radio The Future of Neuromarketing — Studying Moods, Not Emotions stumbleupon I first met Erik du Plessis during his lecture in Amsterdam, where he talked about emotions in advertising. The event was held at Posthoornkerk, an imposing church that conferred the meeting an air of mystery and solemnity. Erik is the chairman of Millward Brown, South Africa and the author of two renowned books on advertising: “The Advertised Mind” and “The Branded Mind.” Neuromarketing is a rather new field in the marketing research industry that employs neuroimaging techniques into the research process. The New Marketing Game Transdisciplinarity is the new name of the game in all marketing approaches, and neuromarketing is just another perspective that requires the expertise of different kind of specialists — doctors, psychologists, neuroscientists, cultural mediators, etc. “The guys that are marketing practitioners should be marketing guys, not psychologists or economists or whatever,” Erik said. Moods, Emotions and Spikes
Getting Started with Twitter Ads for Small Business This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Are you among the one-third of small businesses in the U.S. using Twitter to promote your products and services? If so, you’re on the right track: Research from digital intelligence firm Compete shows Twitter followers are more than 60% more likely to visit your website and more than 50% more likely to make a purchase and recommend your company. Many companies are content to allow Twitter accounts to grow organically, but some are looking to accelerate growth of their follower base and increase the reach of promotions. To that end, Twitter recently rolled out two new paid advertising options for small businesses, currently available via invitation: Promoted Accounts and Promoted Tweets. When Should I Use Promoted Accounts? “I just set a budget, and I constantly get 17 to 20 new followers each day,” says Ressler.
10 stvari koje vam obično ne kažu na početku - Savet Najčešće ćete u razgovoru sa ljudima koji promovišu preduzetništvo čuti pozitivne motive za preduzetništvo. Postoje stvari o kojima se ređe priča, a koje su takođe sastavni deo preduzetništva. Kako bismo otvoreno krenuli u priču o preduzetništvu ističeno najpre 10 upozorenja, koja morate znati na početku. Deset stvari o kojima se retko govori, a koje su sastavni deo biznisa. Budite dobro pripremljeni i sledite naše savete! 1. Kada počinjete sopstveni biznis, optimistični ste i puni nade. Ovo nije sugestija da morate imati precizan plan izlaska već u trenutku osnivanja, ali zasigurno mora da postoji kao ugao posmatranja u trenutku odlučivanja o počinjanju istog. Kada postanete vlasnik svog biznisa postaje jako teško da se prati linija biznisa, a ne linija emocije. Postojanjem rezervnog plana i pripremom da se ovako nešto desi, gašenje biznisa će ostaviti manje posledice na vaš dalji život. 2. Ovo je priča da se ne zadužite. 3. Šta radi konkurencija? Šta je sa kupcima? 4. Franšiza? 5. 6.
7 inexpensive social media management tools for brands A while back, I wrote about the best social media management tools for small business owners. I researched and reviewed a handful of the least expensive, most versatile options, but the comments included some lesser-known alternatives that seemed worth investigating. I’ve taken some time to check them out, using the same parameters I used to gauge the initial set of tools. • Schedule posts; • Connect numerous social media accounts; • Provide analytics; • Shorten URLs. Among free and low-cost options, HootSuite is still the reigning champion, in part because its widespread use means there are many plugins and informational resources available. However, there are some viable contenders for small business owners to consider. Here are some additional options for small business owners in need of a cost-effective social media management tool: Sendible Price: Starts at $9.99 per month for eight accounts, offers plans up to $99.99 for 120 accounts. Viralheat Jugnoo Even more resources
Top 10 Internet Marketing Strategies Internet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many. Start with a web promotion plan and an effective web design and development strategy.Get ranked at the top in major search engines, and practice good Search Optimization Techniques.Learn to use Email Marketing Effectively.Dominate your marketing niche with affiliate, reseller, and associate programs.Request an analysis from an Internet marketing coach or Internet marketing consultant.Build a responsive opt-in email list.Publish articles or get listed in news stories.Write and publish online press releases.Facilitate and run contests and giveaways via your web site.Blog and interact with your visitors.