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Can a hashtag change the fashion industry?

Can a hashtag change the fashion industry?
Now in its second year, Fashion Revolution Day (FRD) is a hashtag campaign designed to keep the most vulnerable in the fashion supply chain in the public eye. Held on the anniversary of the Rana Plaza factory collapse in Bangladesh, participants are encouraged to take a selfie showing the label on their clothes and ask the designer or brand #whomademyclothes. It’s an important cause, but can a hashtag campaign really bring meaningful change to the fashion industry? Ruth Stokes, author of The Armchair Activist’s Handbook, says if a campaign is able to raise awareness and reach people otherwise not engaged, then it has provided something of value. The challenge is translating that increased awareness into real-world practical actions, whether that means changing individual behaviors or the laws made by politicians. FRD has changed the hashtag this year to #whomademyclothes after Pixar took over #insideout in anticipation of the Disney animation film Inside Out. #whocares #meaningfulchange

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Nike and Adidas show cautious support for eco-friendly dye technology It has been a significant step forward for the textile sector. Up until now the effluent from dye houses that can often be seen in rivers flowing through the textile manufacturing areas of India, China and elsewhere is a result of unabsorbed dyes, chemicals and heavy salts that are used during the dyeing process. A number of companies, DyeCoo, ColorZen and AirDye have set out to address this pollution by designing waterless dye technology. The result is a reduction in wastewater, energy, chemicals and toxic discharge to such a degree that it could revolutionise the textile industry. Major brands including Nike and Adidas have been integrating waterless dye technologies into their product lines, but costs and limitations have experts in the textile industry worried that the support will not last. “Right now there is very low uptake of use of these technologies,” says Andrew Filarowski, technical director at Society of Dyers and Colourists.

Waste is so last season: recycling clothes in the fashion industry So, which textiles can be recycled and how? “The key differentiation is between ‘mechanical fibre recycling’, which will degrade with each recycling (down-cycling) and ‘chemical fibre recycling’ which in some cases can produce fibres of equal quality to virgin ones” explains senior research fellow, Textiles Environment Design, Kate Goldsworthy. Mechanical recycling of natural fibres like cotton and wool is currently the most scalable recycling technology for post-consumer textiles but the result is shorter textile fibres of a lower quality to virgin fibres, adds Carola Tembe, H&M’s environmental sustainability co-ordinator. To increase quality, recycled fibres must be blended with virgin fibres. When it comes to chemical recycling, only polyester and certain nylons can currently be reprocessed. However, new technologies are being developed and cotton could be up next.

Fashion Mannequins Transformed Through 3D Printing To chat to Paul Sohi is to geek out over all things 3D printed. He takes me on a journey from 3D printed mannequins (the subject of his PhD) to a new polycarbonate composite prosthetic leg he is developing with a team spanning half a dozen countries but centred at Autodesk in San Francisco, for an Olympic cyclist bound for Rio later this year. It’s a helluva ride, so buckle up! What initially prompted me to get in contact with Paul was a question I’ve been pondering whilst working at the fringe of fashion and technology for some time. Why aren’t there robot models? And why don’t I create the first robot modelling agency? Misha Nonoo Has Crafted a Fashion Brand for the Instagram-Generation Forward-thinking creatives are integrating high-tech elements and innovative design into every industry. From the way we get around—like the all-new 2017 Mercedes-Benz E-Class—to what we wear, the affect is undeniable. See how designer Misha Nonoo's forward-thinking attitude is injecting a feel of the future into everything coming out of her studio. A physical office space contains plenty of clues about the company it contains. It's worth noting, then, that designer Misha Nonoo doesn't count a lofty Soho studio or uptown manse as HQ, but a buzzing WeWork space where her stylish team rubs shoulders with startups and techies.

Stella McCartney: Change Agent LONDON, United Kingdom — In a nondescript building tucked away on a quiet street in West London, Stella McCartney and her team are comparing the properties of a real leather shoe to the various non-leather swatches being considered for her brand’s Winter 2015 shoe collection. McCartney is wearing a cream blouse, open at the neck, with faded blue jeans and non-leather boots. Pinned up against the wall are boards labeled: “Heels,” “Mules,” and “Cutouts.” The future of food is ugly as Walmart takes movement mainstream The future of produce is ugly. Twisted, blemished, mutated and deformed, to be specific. That's because an increasing number of grocery chains and crop-sharing services have begun stocking and distributing fruits and vegetables that were once deemed unfit for sale based solely on appearance. To be clear, these goods aren't damaged or rotten or distasteful. If a chef chopped them up and served them in a soufflé, most would never know the difference.

Wool aims to sharpen up its glamour image – archive, 12 Aug 1981 The British Wool Marketing Board has a slogan at once complacent and defensive. Man it reiterates throughout its explanatory literature, cannot match it. And no synthetic fibre can rival wool’s list of virtues: it is hard-wearing; its texture pleases the touch, its lustre the eye; it sheds rain and it insulates the wearer from variations in temperature; it accepts dye readily so that all sorts of subtleties of shade are possible; and it comes, in Britain at least, in so many different strengths and qualities that it is extraordinarily versatile. Wool’s decline after the last war had more to do with image than performance.

Fashion meets the future as garments go hi-tech Social media users curate the runway at Fyodor Golan's London Fashion Week show An interactive garment created by Nokia Lumias became the world's first interactive smart skirt Celebrities including Alexa Chung and Pixie Geldof whip out their smartphones on the front row at London Fashion Week Educational Technology and Mobile Learning: Some Interesting YouTube Tips for Teachers YouTube is undoubtedly a great source of educational video content to use with students in class. whether you are looking for subject specific content or generic insights elated to professional development and teaching, YouTube’s video library has you covered. YouTube is also a versatile video editor where you can create and edit your own videos. It actually provides all the editing features you would normally find in a pro video editing software and all for free.

What TOMS Shoes Founder Blake Mycosckie Is Doing Now A decade ago, Blake Mycoskie turned two important observations from his travels in Argentina into what would become a multimillion-dollar shoe business. The first was that impoverished children without shoes were not only exposed to illnesses, but unable to attend school in that country, as shoes are a requirement for attendance. The second was that nearly everyone with shoes, from farmers to cafe goers, was wearing a traditional canvas slip-on called the alpargata.