A New Age for Social Media Marketing | Brian Solis inShare7 In 2010, Social Media will rapidly escalate from novelty or perceived necessity to an integrated and strategic business communications, service, and information community and ecosystem. Our experiences and education will foster growth and propel us through each stage of the Social Media Marketing evolution. As MarketingSherpa observes, “2010 is the year where social media marketers gain the experience required to advance from novice to competent practitioner capable of achieving social marketing objectives and proving ROI.” It’s a powerful prediction and it’s one that I also believe. This is your year to excel, teach, and create your own destiny. To document the evolution in maturation of new media marketing, MarketingSherpa published its 2010 Social Media Marketing Benchmark Report. This is why I believe that business success stories shared to date were wonderful to read, but they didn’t necessarily serve as a framework for my work. I believe to the contrary however.
Main Page - Social Patterns Aries - Graphic Design & Internet Marketing Tips Why Social Media Is Vital to Corporate Social Responsibility Melissa Jun Rowley is a freelance entertainment correspondent for CNN, a writer for Causecast, and producer for "That Morning Show" on E! Entertainment. She is @MelissaRowley on Twitter and blogs at melissajunrowley.com. A cultural and corporate shift is taking place in the world. The result of things like the current economic climate and recognition of global climate change, society is starting to push past awareness and into action. Corporate Social Responsibility Until recently, corporate social responsibility among businesses has revolved around risk mitigation and self-regulation. Today, CSR functions as more than just a set of guidelines to keep companies out of trouble. Panelists at the Justmeans Social Media for Sustainability conference, which was held in San Francisco last month, offered some insights on how social media can aid companies in being more socially responsible. 1. 2. 3. “There was a time when we only focused on reducing own environmental footprint,” said Jacobson.
15 Essential Social Media Resources You May Have Missed It's happened again. Another week, jam-packed with expert insights, has flown by. You've probably caught a few of the week's essential resources, but there's always that chance you missed something that could transform your social media or business strategy. Here at Mashable, we don't like to take those chances, so we've gathered up the week's essential reading and prepared this one-stop-shop for the guides, lists, interviews, and how-tos you may have missed during a hectic week. Get ready to dig into these 15 posts that will render you more knowledgeable and engaged when you come out on the other side. Social Media 5 Stellar Ways to Explore Space Using Social MediaThe far reaches of outer space have never been closer thanks to the wonders of social media. For more social media news and resources, you can follow Mashable's social media channel on Twitter and become a fan on Facebook. Mobile Business
6 Ways to Use Ning for Business David Spinks is the Community Manager for Scribnia, where the world's bloggers and columnists are reviewed by their readers. He also blogs at The Spinks Blog about business, careers and professional communities. There is an almost overwhelming number of options on the social web for businesses to create and participate in communities. What is Ning? Ning, which just announced that they’ve reached 37 million registered users and 1.6 million social networks, is a web service that allows anyone to create their own branded social network. Ning provides their basic service for free, and offers premium services that allow users to use their own domain name, get more attentive customer support, utilize more storage space, remove ads and remove promotional links. Creating a social network on Ning or participating in networks already popular on the site are great ways for businesses to add value and connect with potential customers. 1. 2. 3. Sick of watching car commercials? 4. 5. 6.
Social media trends to watch for 2011 Just like you, I get hordes of messaging on social media. And this is in addition to all the other work you might be doing in the area -- conferences, summits, your own personal social media activities. The list goes on. When I was asked to write this article, the focus was on how to make these social activities digestible, actionable, and relevant to marketers, media, and those who work with them. To give this article more long-term relevancy, I've categorized the trends I will discuss into interconnecting "ubertrends" -- the trends that will directly impact the emergence and growth of supporting micro-trends and how they might relate to your business. Ubertrends: Social monetization and social ubiquityThe escalating, evolving social media landscape is being driven largely by two interconnecting ubertrends: social monetization and social ubiquity. Stay informed. Social monetization While all this socializing is great fun, somewhere economics has to come into play.
Social media is 24/7 Are your posts? Companies almost invariably fire out their Facebook status updates during the workday. However, research from ExactTarget and CoTweet found that 65% of Facebook users do not log-in during the workday, but rather at night and on weekends. So what does this mean for marketers ? It means that you had better develop a media schedule around your posts that revolves around customers not you. Like it or not brands are media today. When a consumer wants answers and goes to Twitter or Facebook to ask a question they usually expect the answer pretty quickly. When setting the strategy for social media interaction for brands it’s essential that marketers also set realistic expectations on who is going to answer questions/concerns but, more importantly when.
14 Powerful Tips for Marketing on Facebook Posted on August 10, 2010 Filed Under Facebook, Internet Marketing, Social Media Marketing, Social Networking, Traffic Building, Uncategorized Finding a good place to showcase your products, services and websites for free in the online world is a dream for everyone – Facebook has made this a reality. With half a billion Facebook users and thousands of online communities to choose from, Facebook has brought potential customers much closer to you. It’s no big secret that Facebook can help you in online marketing. However, I know there are many of you who believe that just registering on Facebook is enough… it’s not. There is much more to marketing on Facebook than just creating a profile. 1. o Profile Picture: Always put your best foot forward, which means us e the most flattering picture as your profile picture. o Add Friends: After creating a profile, don’t wait for things to happen. o Wall: This is your main platform to interact with Facebook users. 2. 3. views. 4. ‘fan’. 5. 6. 7. 8. 9.
5 Compelling Reasons To Make Your Site Mobile Friendly Posted on April 13, 2010 Filed Under Advertising, SEO, Social Media Marketing, Social Networking, Traffic Building Maybe it is a matter of convenience, or in this age of zero patience, it could be a matter of instant gratification even, but the number of people turning to mobile devices to access the web has been steadily increasing. The increasing popularity of smartphones only underscores this emerging trend. Last year saw iPhone sales doubling while the worldwide sales of smartphones shot up by 24%, and by the end of 2011, they are expected to outsell PCs. If you don’t want to take my word for it, here are five compelling reasons to optimize and calibrate your site for mobile devices. 1. 2. 3. factor in the burgeoning smartphone market and one can easily envision mobile web usage reaching an unprecedented high in the next few years. 4. 5. – ‘the mobile junkies’ – they spend more time using their mobile devices than they do with their PCs. Pretty compelling, aren’t they? Comments