Are We Addicted to the Internet? This post was written by Jenny Urbano, our Social Media Manager. Here at Demandforce, we love seeing and celebrating your ideas! And more than that, we love to hear from YOU. We want to bridge the gap between us and you, so that’s why we’re offering a once in a lifetime opportunity to win a trip to San Francisco, sightsee in this amazing city, visit Demandforce headquarters and share your ideas with us! 6 winners, and a guest of their choice will be flown out to San Francisco, California on March 12-14th, 2014, where they will stay in Union Square, spend a day at Demandforce, have dinner with the team, and explore the lovely City by the Bay! For contest rules, and how to enter, please visit our post in the Generation Demandforce Community here. Good luck! Joost Van Nispen en Hoy es Marketing: Mitos y realidades social media | Social media, Buzz, Viral consultant blogger Joost Van Nispen, Presidente de ICEMD, nos deleita en 10 minutos con una ponencia en Hoy es Marketing el pasado 22 de abril, donde destapa los mitos y realidades del social media marketing. De nuevo, bajo un enfoque centrado en la filosofía “Return to the basics” (Las bases del nuevo marketing son las mismas que las del marketing directo, relacional e interactivo), nos recuerda que las prácticas empresariales en social media marketing se están llevando de una manera poco estratégica y sin una guía clara de objetivos. Me encanta esta frase: ” Los directores de marketing se han puesto a twittear como si fuera estratellas de rock, pero no han conseguido captar ni un solo email en 6 meses”. Joost Van Nispen apunta 3 objetivos claros que son justamente las bases del marketing directo y que son la base fundamental para conseguir Profits: Creo que son 10 minutos muy didácticos que se alejan de la visión optimista – sensacionalista de la actual todopoderosa moda del social media marketing.
Google's Long History of Social Media Attempts [INFOGRAPHIC] Sure Facebook privacy issues can be frustrating, but what's the alternative? With more than 400 million users, no other social media platform has been able to touch Facebook's grip on person-to-person networking. But rumors have already started to fly that Facebook may soon face some stiff new competition. Google is supposedly getting into the market with Google Me, a not-yet-launched, oft-rumored social network that will directly compete with Facebook. Still, Google hasn't had the best track record when it comes to social media attempts. EDIT: The graphic has been updated to include Google Lively. More Google Resources from Mashable: - 10 Fun Facts You Didn’t Know About Google- 10 Must-See Google Street View Sightings- 5 Must-See Google Easter Eggs- 4 Ways Non-Profits Can Use Google Buzz- The Small Business Guide to Google Apps [img credit: Robert Scoble]
The Social Media Manifesto inShare15 Source: Shutterstock In the past, I’ve spoken at PR, tech, and communications events about Social Media and how companies can engage in the conversations taking place with or without them. As much as I wanted to look into the future, I was rooted in the present as a means to connect it to the past. The discussion usually centered on the tools enabling social media instead of analyzing the shift in how information is distributed. There has been a fundamental shift in our culture and it has created a new landscape of influencers and an entirely new ecosystem for supporting the socialization of information – thus facilitating new conversations that can start locally, but have a global impact. Monologue has given way to dialog. Social media has created a new layer of influencers. The socialization of information and the tools that enable it are the undercurrent of social media and ultimately the social economy. Engage or die. What does the future of communications look like? Focus.
History of Search Engines - Chronological List of Internet Search Engines (INFOGRAPHIC) Below is a visual history of "search" and search engines; hopefully it's both a trip down memory lane and a useful resource for anyone looking to learn a bit more about the history of Internet search engines. If you like the graphic or find it useful you're welcome to embed the image on your own site, link to it, or give it a Digg/Stumble/Etc. Without further fanfare, we present to you WordStream's search engine history timeline. The History of Search Engines Modern search engines are pretty incredible – complex algorithms enable search engines to take your search query and return results that are usually quite accurate, presenting you with valuable information nuggets amidst a vast information data mine. Search engines have come a long way since their early prototypes, as our Internet Search Engines History infographic illustrates. How Do Search Engines Work? First of all, let's ask what is a search engine? Web search engines catalog the world wide web by using a spider, or web crawler.
Latinoamérica Es La Región Más Involucrada En Redes Sociales a Nivel Global junio 13, 2012 Latinoamérica Es La Región Más Involucrada En Redes Sociales a Nivel Global Red Social Emergente Pinterest Octuplicó su Audiencia Latina en el Primer Cuatrimestre del Año y el “Pinning” Comienza a Ocupar un Lugar en la Región Santiago de Chile, 13 de Junio de 2012 - comScore, Inc. “No sólo casi el 100% de la audiencia latina de Internet accede a destinos de redes sociales cada mes, sino que también consumen mucho tiempo en estos sitios”, dijo Alejandro Fosk, Senior VP comScore Latinoamérica. 1 de Cada 4 Minutos Online Consumidos en Latinoamérica Pertenecen a Facebook En abril de 2012, la audiencia de las redes sociales en la región llegó a 127,3 millones de visitantes, aumentando un 12% respecto al año anterior. Facebook es lejos la red social con mayor afinidad de sus usuarios consumiendo un promedio de 7,7 horas en el sitio en abril. *No incluye visitas desde computadores públicos, tales como cyber cafés o teléfonos móviles o PDAs. El Sr. Acerca de comScore comScore, Inc.
The Top 20 Most Expensive Keywords in Google AdWords Advertising The Most Expensive PPC Keywords How does Google make money? Surprisingly, 97% comes from online pay-per-click advertising. At WordStream we can’t get enough PPC; that’s why we decided to conduct some research and find out what the most expensive keywords are in Google. Want to learn more about how Google advertising works? Top 10 Most Expensive Google Keywords The Top 10 Most Expensive Keywords are: InsuranceLoansMortgageAttorneyCreditLawyerDonateDegreeHostingClaim You’ll notice that these top ten most expensive AdWords keywords deal primarily with financing and industries that manage vast sums of money. The next ten most expensive keywords complete our total list, resulting the top 20 most expensive AdWords keywords: Conference CallTradingSoftwareRecoveryTransferGas/ElectricityClassesRehabTreatmentCord Blood There you have it – the highest cost keywords. The Most Expensive AdWords Keywords Tips for Businesses in Expensive Google Keyword Niches Asking yourself, Should I use AdWords?
Why the Interest Graph Is a Marketer’s Best Friend Nadim Hossain is currently the vice president of marketing at PowerReviews, a social commerce platform recently acquired by Bazaarvoice and used by leading brands such as Dillards, REI, Toys "R" Us, and Staples. Follow him @nadimhossain. Since the dawn of companies like Twitter, one question has baffled marketers: How do we demonstrate ROI in our social media strategy? For example, we know that Facebook "likes" don’t equal sales. Enter the interest graph, which offers a new way to develop connections based on what people like, not who they know. Enable Opportunities for Social Discovery People make connections on Facebook for all sorts of reasons, but rarely do they make friends with total strangers based on a shared interest in products and services. There’s a social component, and everything is opt in, but it’s also a marketing opportunity that has the potential to directly increase revenue. Personalize the On-site Experience Create Interest-based Communities on Pinterest
Price gap: Storage vs Bandwidth | Backblaze Blog Gleb Budman June 22, 2011 Cloud computing success relies on high-speed bandwidth. Whether streaming movies or running applications from the cloud, the ability to get data quickly from the cloud to the computer (or tablet or phone) is a key requirement for rapid adoption. As such, we decided to take a look at how well Internet bandwidth to the home has kept up with another key ingredient of the cloud: hard drive prices. Below is the comparison and, unfortunately, it seems that while hard drive manufacturers have done a phenomenal job of capacity increases and price reduction (as an example, a petabyte should cost $94 trillion) – bandwidth to the home has not kept up. This means that people are continually able to do more locally than in the cloud. There have been some interesting announcements in the space recently including Sonic.net testing 1 Gbps fiber for $70 and Comcast demoing 1 Gbps broadband over cable.
España - Soluciones - Productos - Consumer Research - Nielsen | Winning Brands, Nielsen | Categorías de Winning Brands Diseño y metodología: Se realiza una entrevista en persona, por teléfono o en línea a los consumidores finales de un campo de producto determinado o a una muestra general de hogares/adultos que tiene una duración de 15 a 20 minutos. Ésta puede ser continua, periódica o concertada. Cuestiones de marketing analizadas: Valor de la marca Efectividad de la publicidad: comparaciones de campañas, si se realizan de forma continua Segmentación del mercado Análisis de la salud de las categorías Análisis resultantes: El índice de valor de marcas (BEI) para la marca de los clientes y competidores, comparaciones con el banco de normas del BEI, análisis de la influencia de una marca, la efectividad en la ejecución de la publicidad y el gasto en medios de comunicación (Informes de investigación de mercados). Trabaja con: Volver al principio
The History of Advertising on YouTube The Social Ad Series is supported by LoopFuse, which provides forever-free marketing automation software that closes the loop between sales and marketing with smarter lead capture, scoring, and nurturing — plus Salesforce.com integration. See how lead management with LoopFuse increases revenue. YouTube, the world's most popular video-viewing platform, sees 2 billion hits per day. Fortunately, the Google-owned company has figured out a few ways to monetize all of those video views. From pre-roll — which Google CEO Eric Schmidt was originally “not a big fan of” — to promoted videos and its 10,000 brand partners, YouTube's growth has helped Google shares soar. The site is monetizing more than 2 billion video views per week, and 70% of its traffic comes from outside the U.S. Take a look at the infographic below to see how the site — and its advertising strategy — has evolved since its founding in 2005. Infographic design by Emily Caufield. Series Supported by Loopfuse
Lo sentimos marketers están tuiteando mal La mayoría de los “social media experts” y “marketeros”, están twitteando mucho en el día equivocado, no usan los suficientes hashtags y casi nunca hacen algo que aumentará dramáticamente sus retweets (pedirlos). Esto según un estudio de la empresa Buddy Media, sobre la forma en que los mercadólogos están utilizando Twitter. Buddy Media fue adquirida recientemente por Salesforce, y se dedico a investigar las cuentas de Twitter de 320 de las marcas más importantes del mundo desde el 11 de diciembre de 2011 al 23 de febrero de 2012. Entre los hallazgos del estudio tenemos que a pesar de que sólo el 19% de los tweets de las empresas se hacen los fines de semana, estos tienen una tasa de respuesta un 17% mayor los sábados y domingos. Al parecer las agencias y marketeros, no están tomando ventaja de este fenómeno. Dependiendo de la industria, la eficacia de los tweets que se publican los fines de semana es aún más notoria. Otros hallazgos del informe: El reporte completo puede encontrase acá.
A Look at Mobile Internet Costs Around the World - Nicholas Jackson - Technology With smartphones spreading and data usage on the rise, mobile providers across the United States are starting to do away with unlimited usage plans as we once knew them. AT&T recently announced that it will soon begin throttling, or cutting the transfer speeds, for its heaviest unlimited-plan users. You'll still be able to use as much data over the course of a month as you would like, but AT&T will be watching you; it will start cutting your transfer speeds so you don't slow down the entire network. Despite what's happening in the U.S., "[m]any countries still offer unlimited mobile data to customers, at varying prices," according to TechnoBuffalo, which first alerted us to this infographic created by Android Tablet Fanatic. Infographics are always a bit of a hodgepodge of statistics culled from a variety of sources. Check out more Infographics on the Technology Channel.
Cómo hacer un FODA para tus redes sociales POR: Martha Elena Violante Twitter: @emeviolante Las redes sociales son una de las principales herramientas con las que la marca se relaciona con su consumidor gracias a la inmediatez que el internet aporta a la conversación. Por ello, también ofrecen una oportunidad de oro para realizar un análisis FODA útil para las estrategias de marketing ya se apara lanzamientos de producto o para hacer branding. “Las redes sociales hacen que los estudios con los consumidores sean más “sencillos” que en fórmulas anteriores como focus grpups o encuestas porque la gente se expresa de manera más libre. El análisis FODA es aquel estudio que busca descubrir Fortalezas, Oportunidades, Debilidades y Amenazas de una marca, empresa, producto o hasta persona para establecer su situación real en un contexto determinado. “Cada red social tiene una naturaleza y un público muy diferente por lo que hay que darles un tratamiento específico. ¿En qué red social aplicarías un análisis FODA y para qué?