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The Basics of Typography

The Basics of Typography
Typography is a central component of design. It gives us an understanding of the heritage behind our craft. It’s one of the primary ways we, as a society, pass on information to others. What Is Typography? From a descriptive and simplistic point-of-view, typography is the arrangement of type. For me, how typography is used in a design is deeply rooted in its overall theme, tone and message. Your choice of typefaces and your technique of setting type give your composition its character, pace and style. A simple illustration of how influential typography can be is to look at the same text with different typefaces. It’s this level of integration with a design theme that makes typography one of the most powerful tools in the designer’s toolbox. Next, let’s go through a few basic typography terms and concepts. Lines A line of characters has at least five lines that it can be aligned to. Here are the five lines: Baseline: The one you might be most familiar with is the baseline. Leading Tracking

Color Theory for Designers, Part 1: The Meaning of Color 21 Most Used Fonts By Professional Designers The fonts are one of the most important parts of every web Project. All though there have been many other selective collection font posts around which most of the time leads to big confusions Like which typefaces is really useful for your project or how to choose your font from the list of hundred fonts. We spent last whole week reviewing dozens of font reservoirs and typography articles about fonts usability and popularity. Finally we end up with a list of 21 Most Used Fonts by Professional Designers in Web Designing World. The basic purpose behind this post is to show popular font types. there is no direct download link available for any font. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. Other References

Composition and Design Principles ----------------------------------------------------------------------------- Everybody immediately responds to subject matter in art. A picture of a butterfly and a picture of a snake do not get the same response. In addition to subject matter*, the formal aspects of visual composition are like the grammar of a language. The use of design principles applied to the visual elements is like visual grammar. TEACHING TIP Art vocabulary can be taught along with every project. *Glossary: "Subject matter" is similar to "topic" or "content" when teaching art. Six Visual Elements (art elements) top of page We think of the elements as the basic visual material with which to make art. Some Design Principles or design rules (some creative artists purposely break rules) top of page This list is an example list. Balance is the consideration of visual weight and importance. Variety - You create variety when elements are changed. Motion. Sometimes it has to do with orientation. Depth.

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