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NEVER Forget these 7 Ground Rules for Creating Engaging Content

NEVER Forget these 7 Ground Rules for Creating Engaging Content
With a target audience in mind, it can be very difficult to create enticing content that supplies your database with the best leads. Here is an excerpt from Matthew Broomfield’s article from GristOnline.com showing the correct approaches to writing for the B2B crowd. What the user wants matters most Clients won’t usually read your text unless they want information. So when writing for them online, start with the same question every time: what does the user want to know? Learn more in Content Marketing: The 5 Things You Should Be Writing for Cloud Buyers Really know your audience Your online readership is often less select and exclusive than those reading hard-copy. Some of your online readers might not be so engaged with your subject matter on an everyday basis. Learn more in Content Marketing: Apply Segmentation for Better Understanding of your Audience Don’t just follow the crowd Heard about how more people are reading content on smartphones? Speak their language How people read online

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The Proven Ways to Generate Sales Leads for IT Services in Malaysia Getting sales leads for IT services is really just the same as acquiring sales leads in any other market. It all starts with a sales-ready prospect list. In the vast IT field, however, what gives you the edge over your closest competitor is a prospect list built on a solid understanding of the IT industry, as well as its product and service needs. Know the target Market According to a study by the Australian Trade Commission, the Malaysian Information Technology Market has strong growth fundamentals, including low PC penetration, rising incomes, and a high-tech focused national development plan.

Things To Do When Generating Sales Leads Through Social Media The nice thing about social media marketing in the Southeast Asian region is its ability to open doors. While other marketing tools, like telemarketing, is still indispensable for complex business transactions and negotiations, having social media start the ball rolling can be a big gain for your B2B leads campaign. Of course, you need to know what exactly you should be doing in the first place. A poorly-executed social media campaign can be a big disappointment in lead generation services, and you do not want that to happen. To make sure everything runs smoothly, you need to follow these four important pointers:Listen well – appointment setters will find it hard to generate successful sales leads if they just keep pushing for what they have in mind.

Why Malaysian B2B Companies need Data Profiling As B2B lead generation becomes more advanced and B2B buyers are strict in their choices, companies have noted the importance of keeping their databases free from errors. With a data profiling system in place, B2B firms are able to keep their marketing campaigns highly efficient. A good quality list is the most important element of a successful B2B marketing campaign. Marketing Automation: Hot or Not? - B2B Lead Generation Company Malaysia While analyzing record second quarter earnings for Salesforce.com a few weeks ago, CEO Marc Benioff gave partial credit for a 30% revenue bump to the company’s addition of ExactTarget—and specifically its Pardot marketing automation arm—to its Marketing Cloud. Salesforce had just acquired the company in June. Could it really have made a difference that quickly? Or was Benioff justifying the whopping $2.5 billion price tag to shareholders?

Redefining Lead Generation With SEO Marketing - B2B Lead Generation Company Malaysia Having a hard time generating qualified sales leads? That is to be expected. With the world economy still feeling the after-effects of the financial meltdown in the United States and Europe (and there is no denying that everyone still feels it), finding prospects can be pretty difficult at this point. Still, that is no reason to just sulk around, mope about your fate, or perhaps do a dozen other unproductive things in your office. The Savvy Marketer Don’t know where to allocate the biggest chunk of your marketing budget next year? How about which platform will have the best odds in having maximum ROI? We brainstormed ideas, assessed the merits of each, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of next year’s marketing trends. To make the right decisions, you need more than just prudence and a discerning mind. You need this ebook, too. Read this ebook to find out:

Ways Malaysian Companies can Reinforce their Events Telemarketing - B2B Lead Generation Company Malaysia Telemarketing is an important strategy Malaysian companies can use to publicize their events. However, cold-calling prospects to attend your event proves to be insufficient. What your event telemarketing needs is a good boost from these top tips courtesy of LeadForensics.com: Tip 1: Create an enticing pre-event campaign (and have some fun!) Email Marketing Malaysia Email has been around for over 30 years, but most marketers are still using it to generate b2b sales leads and business appointments. Why? Because it works! And here’s what we do to make it work even better for you: Integrate email campaign with other lead generation tools such as b2b telemarketing, online, and social media.Add links, videos, or social media buttons to make your campaign more interactive.Check emails for spam elements.Build and segment your email list for highly targeted lead generation and appointment setting.Provide advanced options to help you customize, organize, and optimize your email marketing campaigns.

B2B Marketing in Malaysia: 5 Points on Enhancing Thought Leadership Want your brand to digitally dominate the Malaysian B2B arena? Call it a long shot, but it will be close to a possibility once you have established yourself as a thought leader and made important strides in terms of influencing buyer decisions. Crimson Marketing CEO Glen Gow has outlined five important points to building thought leadership. Are you Wasting Resources on Dirty Marketing List? Are you always calling the wrong company? Do you end up asking for dead people? Do you find yourself looking for a wrong person every time you make calls? Are your sales reps struggling to get hold of decision makers because of wrong information? Do you always end up having a “DNC” (Do Not Call) because of duplicate records? Do you get complaints through email, asking to take them off your mailing list?

Productivity in B2B Lead Generation - Why Complacency could be a Bad Habit Success in any undertaking is usually judged on paper, but sometimes, numbers and data aren’t enough to paint the whole picture. Marketers are naturally inclined to rely on evaluative statistics to assess their progress, but there is a catch. There are things that statistics cannot measure, such as your marketing team’s determination to reach your lead generation goals. Database Cleansing Malaysia By logic, if you’ve been using same database in the last 2 years, it is likely that about two thirds of your marketing communications could be going to waste. With a campaign as off-targeted as that, you get a snowball’s chance in Houston of getting a sale. Now more than ever, you need to put more emphasis on data quality. Have regular data cleanup to check your database for errors and ensure that you have complete, accurate, and reliable information to drive your marketing lead generation campaign. We offer the following services: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management

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