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NEVER Forget these 7 Ground Rules for Creating Engaging Content

NEVER Forget these 7 Ground Rules for Creating Engaging Content
With a target audience in mind, it can be very difficult to create enticing content that supplies your database with the best leads. Here is an excerpt from Matthew Broomfield’s article from GristOnline.com showing the correct approaches to writing for the B2B crowd. What the user wants matters most Clients won’t usually read your text unless they want information. Learn more in Content Marketing: The 5 Things You Should Be Writing for Cloud Buyers Really know your audience Your online readership is often less select and exclusive than those reading hard-copy. Some of your online readers might not be so engaged with your subject matter on an everyday basis. Learn more in Content Marketing: Apply Segmentation for Better Understanding of your Audience Don’t just follow the crowd Heard about how more people are reading content on smartphones? By following the latest trends you might not actually be serving your readers as well as you think. Speak their language How people read online Keep it simple Related:  jeanlie232Lead GenerationAPAC Marketing

The Proven Ways to Generate Sales Leads for IT Services in Malaysia Getting sales leads for IT services is really just the same as acquiring sales leads in any other market. It all starts with a sales-ready prospect list. In the vast IT field, however, what gives you the edge over your closest competitor is a prospect list built on a solid understanding of the IT industry, as well as its product and service needs. Know the target Market According to a study by the Australian Trade Commission, the Malaysian Information Technology Market has strong growth fundamentals, including low PC penetration, rising incomes, and a high-tech focused national development plan. The market is somewhat fragmented – there is sophisticated metropolitan market in and around the capital, but still very much a developing market in other regions. Striking a Balance between Conventional and Emerging Trends That said, let’s set this straight. 1) Use Only Good/Useful Content Let’s call this the “awareness phase”, when they are just discovering solutions to their problems. Free!

Compete In B2B Lead Generation Better (Without Reducing Prices) In Malaysia In any business transaction, especially where a sale is to be made, price will always be the top concern. One party does not want to pay too much, while the other group would want to earn as much profit as possible. This is where your skills in B2B lead generation and appointment setting enters the picture. You need to know how to counter price objections well. So, how will you compete without reducing prices? Read on and you will learn a few tricks of the marketing business:Work on the featuresWhile it may be true that your completion may have something cheaper, offering more features to sales leads prospects would be a very good marketing strategy.

Email Marketing Malaysia | Callbox MY Email has been around for over 30 years, but most marketers are still using it to generate b2b sales leads and business appointments. Why? Because it works! And here’s what we do to make it work even better for you: Integrate email campaign with other lead generation tools such as b2b telemarketing, online, and social media.Add links, videos, or social media buttons to make your campaign more interactive.Check emails for spam elements.Build and segment your email list for highly targeted lead generation and appointment setting.Provide advanced options to help you customize, organize, and optimize your email marketing campaigns. Get your message straight to your prospects’ inboxes by outsourcing your email campaign to professional email marketers at Callbox.

Why Malaysian B2B Companies need Data Profiling As B2B lead generation becomes more advanced and B2B buyers are strict in their choices, companies have noted the importance of keeping their databases free from errors. With a data profiling system in place, B2B firms are able to keep their marketing campaigns highly efficient. A good quality list is the most important element of a successful B2B marketing campaign. But what are the gains in having an accurate and high quality data? #1: Promotes accuracy. One basic function of data profiling is that it allows you to deliver the right message to the right people. #2: Identifies duplicates. Calling or emailing the same company over and over again can hurt your company’s reputation. #3: Updates old data. Having an old data means calls and emails are often directed to the wrong person. Related: The Best Way to Reach Out to Prospects: Sales Email or Sales Call? #4: Reduces cost. Although data profiling may take time as you need to call or research every contact within your marketing list.

Callbox Telemarketing Boosts Online Advertising - B2B Lead Generation Company Malaysia The Client The Client is an evolving web advertising firm that provides creative, technical and search marketing services, comparable to that of world-renowned agencies, at an affordable price. Situated in Chicago, Illinois, the Client offers their customers a variety of interactive advertising avenues such as web design, Flash animation, off-the-shelf custom content management systems, and Search Engine Optimization. They have served companies of different sizes from several industries. The Challenge The Client wanted to increase business leads through telemarketing their service offering as traffic to their website does not provide them a steady business flow. The Callbox Solution For this particular campaign, the Client sought Callbox’s help in researching companies and firms that are in need of and will benefit from their SEO service. Once determined to be a qualified sales lead, the prospect’s details were listed in Client’s personal PipelineCRM account. The Results

The Savvy Marketer Don’t know where to allocate the biggest chunk of your marketing budget next year? How about which platform will have the best odds in having maximum ROI? We brainstormed ideas, assessed the merits of each, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of next year’s marketing trends. To make the right decisions, you need more than just prudence and a discerning mind. You need this ebook, too. Read this ebook to find out: Where to put your money in Digital MarketingHow to best take advantage of social mediaWhy infotainment and bite-size videos are vitalWhy you should step up your Influencer Marketing gameWhy you’re in the wrong job if you’re not big on Mobile Marketing

Redefining Lead Generation With SEO Marketing - B2B Lead Generation Company Malaysia Having a hard time generating qualified sales leads? That is to be expected. With the world economy still feeling the after-effects of the financial meltdown in the United States and Europe (and there is no denying that everyone still feels it), finding prospects can be pretty difficult at this point. Still, that is no reason to just sulk around, mope about your fate, or perhaps do a dozen other unproductive things in your office. This form of marketing works by improving the standing a website, or group of websites, in internet search pages. Remember to research your market well. Once you have established your presence in the Internet, and search engine results appear to be favorable, then it is the time for you to engage in a more aggressive sales campaign. Of course, if you have a hard time negotiating and doing business with prospects on the phone, it would be a good idea to work with a professional lead generation agency, then.

B2B Marketing in Malaysia: 5 Points on Enhancing Thought Leadership Want your brand to digitally dominate the Malaysian B2B arena? Call it a long shot, but it will be close to a possibility once you have established yourself as a thought leader and made important strides in terms of influencing buyer decisions. Crimson Marketing CEO Glen Gow has outlined five important points to building thought leadership. 1. According to Michael Brenner, former VP of Marketing and Content Strategy at SAP, in an article for Forbes, “thought leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” Rather than push out half-baked content that’s merely trying to give the impression that you’re an authority in your field, you need to actually acquire the necessary knowledge and provide B2B buyers with purposeful, practical advice. 2. Do you know what pains your B2B buyers? 3. 4. You know the saying “out of sight, out of mind?” 5. Become Thought Leader in Malaysia.

Are you Wasting Resources on Dirty Marketing List? Are you always calling the wrong company? Do you end up asking for dead people? Do you find yourself looking for a wrong person every time you make calls? Are your sales reps struggling to get hold of decision makers because of wrong information? Do you always end up having a “DNC” (Do Not Call) because of duplicate records? Do you get complaints through email, asking to take them off your mailing list? Does your marketing list cost you money? If you answered “YES” to all of these questions, then you have a bad data. You always end up calling a wrong company. An outdated list means extra effort for Sales reps. Too many bounced emails because of incorrect email addresses. Sending out emails before calling a prospect must be done so sales reps won’t be doing prospecting anymore. Related: Is your Marketing Campaign OFF Targeted in Malaysia? Keep sending information to the wrong person, every time. Too many duplicate data Multiple emails sent to the right person No one likes a spammer.

Malaysia IT Industry Watch: Cloudy with a Chance of Success - B2B Lead Generation Company Malaysia At the moment, it is difficult to predict exactly the way the global IT industry is heading. Analysts see persistent up and down trends in the demand for certain business solutions, creating a highly volatile climate based mostly on the rules of “chance.” One thing is certain however: There are a lot of opportunities to leverage. It is just a matter of identifying them and knowing how to realize effective results from them. In Malaysia, where the local IT market is regarded as a high-growth sector, entrepreneurs should know by now that they are in a good position to maximize their resources to attain better sales numbers. This is attested by the fact that the Malaysian IT market is currently worth around $10 billion with an average growth rate of around 7.1% until 2019, according to a BMI Research study. Right now, the growth of the Malaysian IT market depends heavily on three different technology drivers: Mobile and cloud computing. Hardware. Security.

How to Revive a Lead Gen Campaign Gone Dormant After the Lean Season No matter how good your business is, it will experience a slow season for one reason or another. Most businesses go through some of a dry spell – a time of year when sales drop off. It may be because of the weather, or a really bad economy, or in the case of B2B companies, a month or a season with lots of holidays. Whatever the reason, no business is exempt from this dreaded event, and certainly no businessman looks forward to the dip in revenue. There’s a silver lining to this. The period when business regresses from running to jogging to just doing a brisk walk is the time during which you should be even more active in maintaining existing sales leads, as well as working to generate new leads. The methods you would use to generate sales during your peak season are probably going to be markedly different from those which you would employ in the slower part of the year. As is always the case, knowing the problem is half the solution. Taking a New Approach Give it a Personal Touch

Things To Do When Generating Sales Leads Through Social Media The nice thing about social media marketing in the Southeast Asian region is its ability to open doors. While other marketing tools, like telemarketing, is still indispensable for complex business transactions and negotiations, having social media start the ball rolling can be a big gain for your B2B leads campaign. Of course, you need to know what exactly you should be doing in the first place. A poorly-executed social media campaign can be a big disappointment in lead generation services, and you do not want that to happen. To make sure everything runs smoothly, you need to follow these four important pointers:Listen well – appointment setters will find it hard to generate successful sales leads if they just keep pushing for what they have in mind.

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