ADCracker.com Blog de Mercadotecnia, Publicidad & Creatividad: Briefblog Brother DESEO, las nuevas siglas del posicionamiento en buscadores Existen mil y una formas de abordar un nuevo escrito que defina, profundice, analice, prospeccione, vaticine, augure muertes, resucitaciones cardiopulmonares o canonice el posicionamiento en buscadores (también expresado como SEO, siglas de Search Engine Optimization u Optimización para Motores de Búsqueda). O quizás dos mil. Pero, escucha, se trata de una labor penosamente ardua y difícilmente justificable; si los resultados que arrojan las páginas de búsqueda son, por definición, algo en constante evolución, ¿qué sentido tendría constreñir su naturaleza a una única voz, a un único escrito y a una única definición? Puede que quienes olviden que la hipertextualidad es el sustrato fundamental sobre el que se asientan los cimientos de la Red, toda vez que un modelo de trabajo en relación con el posicionamiento en buscadores queda obsoleto, abandonen todas sus posesiones materiales, se dejen crecer la barba y marchen a pregonar en el desierto cibernético ? Dicho y hecho. - ¡Hola John!
Adverblog Digital Buzz Blog | Digital Campaigns, Online Marketing, Social & More. Interbrand Blog This year's ENG Packaging Summit in Madrid marked milestones in the history of ENG and Interbrand Spain, both celebrating 10th anniversaries. Borja Borrero, Executive Creative Director EMEA (Western Europe) & Latin America at Interbrand chaired the summit, which focused on the future of packaging. He was joined by numerous leading brands, including Coca-Cola, adidas, Heineken, Nestlé, and Colgate Palmolive. The focus of the conference was to discuss new challenges for packaging design, looking specifically at design management, sustainability, enhanced functionality, and consumer engagement. Ana Isabel Terrés Hernández, Group Packaging Manager at DIA, one of the biggest discount retailers in the world and a current client of Interbrand Madrid, explained the importance of customizing its brands in the different Latin American countries where it operates. Talk about people not about #consumers. Nicole Heise is a Business Development Manager, New Business, Interbrand Hamburg
Promociones, Activaciones y Below the Line | Revista InformaBTL Brand Autopsy | WOM Ad Study: Talkable is more Oral than Digital March 3, 2012 • Comments Off The Talkable Brand video series continues every Tuesday with a new episode giving you knowledge and a nudge to make word of mouth marketing happen. So far, eight episodes have been posted. Behind the scenes I’ve been busy prepping the remaining 42 episodes. (Yes, a total of 50 episodes will be posted in 2012.) An upcoming episode details the digital/oral divide that exists between the conversations people have about brands online (digital) versus offline (oral). The digital/oral divide, as it relates to the number of word of mouth marketing conversations happening about brands, doesn’t get enough attention from marketers. This divide has my attention and below is the script for episode #31 of the Talkable Brand video series… You’ve seen the statistics. We know that nearly 25% of our time online is spent on social networks like Facebook, Twitter, and on countless blogs. Facebook users are very active. Not so fast. Let’s dig deeper in this oral/digital divide.