The Proven Ways to Generate Sales Leads for IT Services in Malaysia Getting sales leads for IT services is really just the same as acquiring sales leads in any other market. It all starts with a sales-ready prospect list. In the vast IT field, however, what gives you the edge over your closest competitor is a prospect list built on a solid understanding of the IT industry, as well as its product and service needs. Know the target Market According to a study by the Australian Trade Commission, the Malaysian Information Technology Market has strong growth fundamentals, including low PC penetration, rising incomes, and a high-tech focused national development plan. The market is somewhat fragmented – there is sophisticated metropolitan market in and around the capital, but still very much a developing market in other regions. Striking a Balance between Conventional and Emerging Trends That said, let’s set this straight. 1) Use Only Good/Useful Content Let’s call this the “awareness phase”, when they are just discovering solutions to their problems. Free!
The Three Vital Ways to Make your Telemarketing more Efficient - B2B Lead Generation Company Malaysia Despite their insistence that telemarketing is on the verge of death, some marketers would eventually find themselves in the wrong spectrum when they realize that B2B companies are still conducting cold call campaigns. Telemarketing still manages to stay at the top of the list of the most effective lead generation and appointment setting channels. Its position is supported firmly by the prevailing demand for direct and real-time communications that succeed where social media and email engagement failed. Marketers maintain an immense degree of optimism that they could get quality B2B leads from cold calling. What’s more, even though case studies and white papers show numbers unfavorable to telemarketing, businesses still believe they can do more in using the channel in ways that deliver high-value opportunities. Here are three ways to make your telemarketing campaign more efficient, as seen on an article published in Target MarketingMag.com: Don’t Count on Voicemail Messages Being Heard.
Where To Get Quality Business Leads For Your Telemarketing Campaign Your telemarketing campaign may be adequate right now, but to get the best possible results from your campaigns, you need to have all the factors that comprise a great business to business telemarketing campaign. Securing a good telemarketing script for lead generation and hiring reliable, experienced b2b telemarketers need one more thing to complete the process: a highly targeted telemarketing business list. You can either generate your own business leads by scouring the internet and phone books, purchase a business list from a lead generation company, or you can outsource to professional lead generation service providers to look for specifically qualified b2b sales leads using your criteria. An important thing to remember when buying pre-defined business lists from another company is to make sure that the list hasn’t already been sold to a competitor in your industry.
Speaking for a Network Management and Security Company - B2B Lead Generation Company Malaysia The Client The Client is a privately held corporation and is a premier provider of IT management solutions for businesses. The firm’s diverse product line, offered in a wide variety of capacity and application-specific configurations, can be scaled to support virtually any corporate environment. The Client’s customers span a wide range of industries, and include Fortune 500 global enterprises. Their customer base is Medium to Large Enterprise businesses with complex, heterogeneous IT environments with stringent uptime and performance requirements. The Challenge With their infrastructure ready to safely accommodate “many more” clients, they want to markedly increase highly qualified interest in their IT products, to produce enough leads to “boost sales to the next level.” The Callbox Solution The Client consulted Callbox. A script outline was developed which would serve as a guide for the agents to use in qualifying a prospect. The Results The Client enjoyed the following benefits:
Increasing Productivity In Today’s Appointment Setting Processes If there is anything that can be said about today’s appointment setting campaigns, it has to be in terms of efficiency and speed. Sure, we can say that we know the many ways to improve our productivity on the B2B leads generation floor, but to maintain a constant satisfactory performance throughout the day, every day of the work week, for extend periods of time, can be a daunting mission. More likely than not, we sales managers end up folding in the end. Still, there is a way around it. There are some things that you can do that will help make your marketing campaign consistently good for longer periods of time. Pair your poor performers with a better agentThere is such a thing as peer learning. Well, what else can you say about the different strategies that can be used to improve your business’ productivity?
Social Media Marketing - B2B Lead Generation Company Malaysia If you could work a crowd and get people talking about your brand, you’d have the most powerful lead generation tool any business can have: word-of-mouth. Guess what, we’ve taken traditional word-of-mouth lead generation and appointment setting to a whole new level with social media marketing. Our social media services give you: Quick access to places where sales leads and potential customers interact and share informationAdvocates who will passionately recommend you to their family, friends and acquaintancesHonest feedback to help you address issues and improve your service We offer support services for Facebook, Twitter, LinkedIn, Google+ and Youtube.
Improve Telemarketing Effectiveness with these 3 Simple Tips - B2B Lead Generation Company Malaysia The importance of telemarketing goes without question. Being a channel that allows businesses direct access to the minds of their buyers, telemarketing has to be executed with the right approaches. Here are tips from Business2Community.com on improving your B2B lead generation telemarketing. Get personal When 70% of B2B buyers rated how vendors engaged with them as being more impactful than what they’re selling – it’s time to really get personal with your approach, including your qualifying questions. Before you even jump into your sales pitch, make sure you understand what challenges your prospect is facing and if a need exists for your product. Don’t push your luck With the changing role of B2B sales in the digital age, B2B buyers are becoming increasingly expectant of us to understand their business challenges and needs. And when it takes an average of 80 calls to develop a new opportunity, you need to make sure you’re adding value to your prospects every time you speak.
Six Hiring Mistakes That Ruin Lead Generation - B2B Lead Generation Company Malaysia There are hiring mistakes, and there are hiring mistakes. In terms of its effect in your lead generation campaign, it can mean a big thing. Generating B2B leads is no simple feat, and as a business owner or manager, you may not be able to handle the job on your own. It becomes a necessity for you to hire someone for the job. And that is where the problem comes in. You ignore the totality of your candidates – sure, you need skilled people for the job. It is very easy to fall into these six hiring mistakes. Callbox and Software Leader Spell Success - B2B Lead Generation Company Malaysia The Client The Client is a professional business software consulting firm based in Irvine, CA. They specialize in the Sage Software family of products – Sage MAS 90 and 200, Sage BusinessWorks, Sage CRM, and JobOps Job management software. The Client helps businesses increase productivity and profitability through the application of integrated accounting, distribution and management software. Their reporting tools allow users to quickly and easily extract, analyze and professionally present business information. The Client’s services include software selection, system design and implementation, user training and support, data conversion, and eCommerce/EDI/CRM consulting. The Challenge Considering the stiff competition and difficulty of marketing business software, it was crucial for the Client to double, even triple their sales and marketing efforts in order to find prospects. system changesystem upgrade or downgradesystem maintenanceadd-ons to current system The Callbox Solution
Redefining Lead Generation With SEO Marketing - B2B Lead Generation Company Malaysia Having a hard time generating qualified sales leads? That is to be expected. With the world economy still feeling the after-effects of the financial meltdown in the United States and Europe (and there is no denying that everyone still feels it), finding prospects can be pretty difficult at this point. Still, that is no reason to just sulk around, mope about your fate, or perhaps do a dozen other unproductive things in your office. Rather, this should be an opportunity for new lead generation tactics. That is where interest in search engine optimization (SEO) marketing take off. This form of marketing works by improving the standing a website, or group of websites, in internet search pages. Remember to research your market well. Once you have established your presence in the Internet, and search engine results appear to be favorable, then it is the time for you to engage in a more aggressive sales campaign.
Better Lead Generation Through Better Content Marketing Let us put it this way – content will always be king. This is especially true where lead generation is involved. I mean, if you do not have a compelling, informative, as well as attractive content, you will not be able to attract enough prospective sales leads. Analyze data – by now, you might have collected sufficient information about your audience. Ultimately, better content marketing can certainly bring you better results in your lead generation efforts. How To Improve Customer Retention For Better Lead Generation In Ten Ways If there is one activity that a lot of marketers tend to overlook in a lead generation campaign, it is trying to retain your current business prospects. Yes, your current prospects can become potential B2B leads. And that would be a less time-consuming, costly, and headache-inducing activity for marketers. You already know the people, you are familiar with their needs, and it may be possible that your new product or service is exactly what they will need. Take control – if a customer calls in to complain, take note of what she says. It will not be surprising if you get positive lead generation reviews for your business if you follow these tips.
The Five Qualities Of Excellent Telemarketing Teams When building your business and your network, it is always a good idea to first understand why you want to be in business in the first place. Too often, people think that starting a business is cool, or the ‘in’ thing, but they have no idea just how hard it is to manage one. This can get even more glaring telemarketing is involved. Finding and nurturing sales leads can be a big job, and you may not be able to do it on your own. The question here is: how will you choose your people? To start with, you need marketers who know their business well. Appointment setting can be a rather complex kind of work. Another quality is respect. Be it in their profession or in the business they work for, a mark of an excellent marketing team would be them being respected by their peers. Thirdly, effective marketing teams are ambitious. Having an ambition is not bad at all, in fact, this is good for you and your business. Next, there is their ability to cooperate with others.