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Responsive Email Design

Responsive Email Design
While phone screen sizes have been steadily increasing over the years along with screen resolution, it can be tempting to include more and more images in your emails. But a word of caution: While images can bring an extra wow factor to your emails, images should always be thoughtfully added with accessibility and mobile load times top of mind. In this chapter, we’ll look at some techniques that take advantage of supported CSS properties like background-image. Using background images for better headers Support and the use of background images have been on the rise in the last couple of years thanks in part to increased CSS support utilizing all the benefits that media queries can bring. One benefit of the increased support is the ability to put live text on images. Background images and live text In the past, if you wanted to include text on an image, it was created as a single graphic. Let’s see how this is done. Background images in Outlook: setting up a DOCTYPE

Creating a Future-Proof Responsive Email Without Media Queries There are quite enough headaches to deal with when coding HTML email. So it hardly seems fair if we also need to keep on top of the new email clients and device sizes that pop up every week. CSS and media query support can vary from app to app making it impossible to avoid being consumed by fear every time you hear that there’s a new and exciting mail app that you’ve yet to test. But what if you could build an email template that was responsive, even in environments with the poorest support for modern CSS? The method that I espouse below is all about creating a good experience for email clients which have no media query support whatsoever. It’s called the fluid hybrid method, sometimes referred to as the spongy method of email development. If you’re looking for a ready-made, professional solution, grab one of our Best Email Templates. It’s difficult to keep track of all the new mail apps that keep appearing. Let’s quickly run through all of the elements in the code above: ! And that’s it!

Media Queries in HTML Email: Cover all your bases – The Email Wizardry Blog Update: Be sure to check the comments for further discussion where Lucas has suggested sticking with max-device-width alone, but pulling the media queries into the body of the email. This does also seem to fix the problem. Read the conversation for more. These days it’s possible to hold a smartphone in your hand with a higher screen resolution than a computer. What I’ve been using In my experience up to now, it was best to use the following media query when coding HTML email, using 500px as an example*: @media screen and (max-device-width: 500px) {} (I use screen instead of all to prevent any possible long-shot issues if an email is printed. The reason to use max-device-width is because our old friend, Outlook.com on IE9, displays the mobile version of your email if you only use max-width (Such an amazing feature!). *It’s a good idea to use max-width during development, so that you can easily resize your browser to preview the responsive behaviour. Great. How to fix it?

Creating a Simple Responsive HTML Email In this tutorial I will show you how to create a simple responsive HTML email which will work in every email client, including all the new smartphone mail clients and apps. It uses minimal media queries and a fluid width approach to ensure maximum compatibility. If you’re looking for a quick starting point though, you can purchase one of our best email templates, we have a number of responsive options with easy to customize features. Otherwise, learn how to build one in HTML yourself in this tutorial. There was a time when media queries were quite enough to get responsive emails working in iOS and Android mail applications, both of which support media queries. Since then, there has been a proliferation of mail applications created for both iOS and Android platforms, with varying degrees of support for responsive email development methods. The good news is that you can design and build an email that will look excellent in every mail app, including those that don't support media queries.

Which clients support media queries? - Help – Litmus Which clients support media queries? If you’ve built a responsive email design using media queries, but your Litmus screenshot is showing the desktop version of the email, it could be that the particular client/device you’re viewing doesn’t support media queries. The chart below outlines support for media queries across a range of mobile email clients and applications. When troubleshooting responsive designs and media queries, also keep in mind that the media query will be triggered by the viewport size of the device. This information is partially sourced from Campaign Monitor and Style Campaign.

HTML y CSS para tus newsletters: Responsive Email Design Parece ser que ya es un requerimiento adaptar nuestro código y diseño a los dispositivos móvil. Con aproximadamente un 38% de todas las aperturas de email ocurriendo en dispositivos móvil, la portabilidad del email nunca había sido tan crucial. Los suscritores son inconstantes y abrirán los correos cuando sea más conveniente para ellos. Esto dificulta saber o predecir cuando, dónde y con qué dispositivo los usuarios abrirán nuestras campañas. Lo que sí sabemos es que nuestros newsletters deben adaptarse a los dispositivos móvil si queremos que la experiencia del suscritor sea positiva. El Responsive Email Design es una optimización del diseño original del email para proporcionar una experiencia visual óptima de nuestras campañas de email marketing en todos los dispositivos (des de ordenadores de escritorio hasta teléfonos móvil). Diseñar para email significa pensar en lo que ocurrirá cuando la pantalla sea más pequeña. Plantilla optimizada para dispositivos móvil de newslettersoft 1. 2.

Fluid Images | Email Design Reference Having your images resize on small screens is one of the most important benefits of using media queries, especially where email is concerned. Since one of the most common media query trigger sizes for emails is 480px (the width of most phones in landscape orientation), images wider than that 480px would result in some horizontal scrolling, which should generally be avoided. Making an image fluid, however, solves that problem. By virtue of being fluid, the image is also adaptable to different media query trigger sizes. Here’s our example image and the code behind it: expand Pretty simple stuff. When the email is viewed on a screen that is 480px and smaller, the image has its height and width overridden, it also gets a max-width designated so that the image doesn’t look blown out proportion. The image is fluid, so it will fill its available space regardless of whether the screen orientation is portrait or landscape, and readers don’t have to deal with horizontal scrolling.

The How-To Guide to Responsive Email Design Responsive email design has been growing steadily in popularity, and it’s no surprise as to why: 47% of email opens are on a mobile device, and some brands see upwards of 70% of their emails opened on mobile. These brands turn to responsive design techniques to create better experiences for their subscribers, and in many cases, increase their click and engagement rates. The foundation of responsive email design is built upon CSS3 media queries, which can be confusing and complicated to learn. And like everything else in email, they don’t work quite the same way in our inboxes as they do on the websites we view in browsers. Enter our how-to guide for responsive email design. See what is possible with responsive email design, how to implement media queries in your design, and support for responsive emails in various mobile email applications. Click on the graphic for an enlarged view. An Easy Way to Get Started: 7 Free Templates Get the templates → Embed this infographic: Stats to Tweet:

How to create a centered, responsive email design This was a technique discovered while we were working on Canvas. While it didn’t make it into the final product, we think it’s worth sharing anyway. Getting responsive emails to look nice in the Gmail app is a never-ending challenge because of its infamous lack of support for media queries. I’ve previously blogged and written about ways to get a fluid email to look great in the app, but it comes at a design cost; you have to keep one column fairly narrow so that the other column will be wider than a mobile viewport and thus, when viewed on a mobile screen, take up 100% of the screen. But what everyone wants to do, of course, is have equal-width columns that stack. The solution that we discovered is to use display:inline-block in combination with text-align:center to get your elements to behave as if they are floating but centered. Start with the fluid method You need to create a table that is 100% wide with a max-width of your desired size on desktop. (your table here) Magic!

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