When it Comes to Social Marketing: Are you an Individualist or a Utilitarian? Modern philosophy was by two important “schools” of thought: individualism and utilitarianism. Although most people misconstrue one for the other, they normally differ in their content. For the individualist of the Ayn Rand variety, personal happiness is the main objective in life. For the utilitarian followers of Jeremy Bentham, ultimate virtue pertains to giving happiness to the greatest number of people. We can relate these two schools to the B2B world, particularly in the rough-and-tumble world of social media marketing in which a business is made to decide on strategies providing utmost efficiency. Individualist: We’ll Do it My Way The noteworthy author of Atlas Shrugged and the Fountainhead believed that Man (in its individual conception) is an independent and sovereign being. To put this in the context of social media marketing, business managers can take the individualist path of creative self-realization without the pressure of competition. Utilitarian: A Spoonful of Goodness
8 Cool Ways to Improve your Sales Calls - Appointment Setting Singapore Making effective sales calls is as important as acquiring high quality sales leads. To get a prospect to purchase a certain product or service requires a compelling presentation over the phone, one that takes into account these tips from a Forbes article by Tom Hopkins. Develop a professional greeting. Don’t just say hello and jump into your telephone presentation without taking a breath or allowing the other party to participate. Your greeting should err on the side of formality. Increasing your sales is just a conversation away. Please follow and like us:
Lead Generation in Singapore: How Database Integration can Keep you in Profit Photo Credit: Tom Raftery It’s a data-driven world out there and B2B enterprises need to drift with the times. In the face of unpredictable market forces, it is important now for these companies to harness new technologies that can provide wide-ranging benefits to their lead generation and appointment setting campaigns. As a way to effectively reach out to multiple audience touch points, database integration is becoming an important strategic answer to business needs in vibrant economies like Singapore. Despite negative outlooks this year, the country continues to receive international capital. For now, B2B suppliers such like you need to use cost-efficient and time-saving ways in order to stay in profit and provide the necessary services to current and potential clients. Integrating your marketing and sales functions in this case should be the first thing in mind since it entails benefits to B2B lead generation like: 1. 2. 3. 4.
Inspiring Quotes from Asian Entrepreneurs for Appointment Setters Appointment setting may seem a comfy job, but very challenging. To keep a steady momentum, one should have self-motivation – something that would add excitement to “do”, and “learn” things.. Below are 7 inspiring quotes from famous Asian entrepreneurs that an Appointment Setter should live by: “I think the number one advice I can give is – you just have to start it. Just get your feet in the water and do it. A cup of coffee and happy thoughts will energize your mind and body to go through the day’s work. Pull up all your online resources and prepare materials before you start calling: phone, headsets and campaign script. Related: To Use or Not to Use a Script? “You need to love your work, and work hard at it…Constantly ask yourself, what is the most important thing to you right now.” – Le hong Minh, VNG Love your work – it’ll show in the numbers. A 180 – 230 calls quota everyday is haunting. Love your work and reach your sales numbers! “Why be so concerned about failure? Good job!
Generate More B2B Leads Entering the Singaporean Market using TOFU Seriously, TOFU is something every Singaporean company should include in their B2B marketing campaigns. And no, we’re not referring to that delicious alternative to meat over which health buffs in the States are going crazy. We’re talking about top-of-the-funnel marketing (which uses platforms such as social media and blogs to engage potential buyers). Typically used by B2C companies, TOFU has now become a popular means for getting the attention of more B2B leads at this crucial moment when more businesses are taking root in the Singaporean market. But of course, you will need to be guided on how to prepare TOFU that’s delicious to your audience’s tastes and nutritious to your business’ marketing muscle. Here are some dos and don’ts from Kate Boyce’s article featured on Business2Community.com: Do identify your real B2B Buyer Personas using website visitor information What industry are they in?
Strengthen Core Lead Generation Processes with these Suggestions In every business, there is always a need to streamline important processes in order to meet industry demands. And it is worth noting that telemarketing is an essential aspect that translates B2B leads into sales goals. Telemarketing has crucial elements that deserve full attention. Unfortunately, many B2B marketers fail in giving their campaigns a needed revamping. The B2B landscape is ever changing in proportion to social media’s continuing growth. While content is king, lead generation telemarketing agencies are struggling with uncertainty. Lead generation telemarketing should take these suggestions to a more profitable B2B operation. Learn your industry. Prepare. Follow-up. Lead generation telemarketing can only bear profitable fruits when it is approached properly.
Get Quality B2B Appointments with Effective Marketing Software B2B appointment setting is perhaps one of many challenges facing the modern marketer. But it is still a very crucial component that makes business growth possible. It is thus a logical step to take to improve one’s marketing endeavors. But how exactly can one do that? Well, experienced marketers will tell you that it takes a lot of practice and patience in order to generate quality B2B appointments. That marketing automation is the norm in modern business should not come off as surprising. “But how about quality?” Here’s the thing: companies that lack an automated lead management database will indeed have a bad time setting up appointments with high-level prospects. Easier list building. Direct lead nurturing. Multi-channel capabilities. Simplified pipeline. We do not end there.
The Greatest Marketing Strategy Question: Inbound or Outbound? Marketing strategies are interesting. The fact that drafting an approach is a volatile task allows for a variety of options that B2B telemarketing companies could follow. There is simply no linear formula to follow as there are two vital forms of marketing which you can pursue, inbound and outbound. For a campaign to earn its success, it is important for a business decision-maker to know which method would prove the best. The following considerations will guide you in creating a successful marketing plan: Cost Efficiency. Content Engagement. Market Diversity. We can see that inbound and outbound marketing seem to oppose each other. For example, a business may send direct mails containing links to the enterprise’s blogsite and social media pages. Integrating the two will prove to be indispensable in translating marketing leads into actual sales.