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Productivity in B2B Lead Generation - Why Complacency could be a Bad Habit

Productivity in B2B Lead Generation - Why Complacency could be a Bad Habit
Success in any undertaking is usually judged on paper, but sometimes, numbers and data aren’t enough to paint the whole picture. Marketers are naturally inclined to rely on evaluative statistics to assess their progress, but there is a catch. There are things that statistics cannot measure, such as your marketing team’s determination to reach your lead generation goals. You also cannot measure – with absolute certainty – the level of satisfaction of your clients. That is why business marketers should avoid being complacent on the current progress of their campaigns. While measurable data can represent the growth and outputs of your marketing activities, it’s still important to check those which can only be measured by allotting personal attention to discuss about the present and future conditions. Hold regular meetings to check up on individual and team progress.

http://www.callbox.com.sg/b2b-sales-lead-generation/productivity-in-b2b-lead-generation-why-complacency-could-be-a-bad-habit/

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Callbox Cleans Up Expansion Clutter The Client The Client is an established and a privately-owned Australian cleaning company based in Sydney which provides one-stop property services to more than 140 clients in 170 sites nationwide. Established in 1993, the Client has been providing a vast array of commercial cleaning solutions and other property services for various institutions such as schools, offices, large sites, hotels, motels, and data centres. With over 15 years of experience in the commercial cleaning industry, it progressively aims to enhance growth and cater to a larger number of customers country-wide. Its main objective is to provide a painless experience for its customers by providing self-audited and performance-managed service teams and going the extra mile to give their clients excellent commercial cleaning and property services.

The 'PERFECT' Time to Call a Prospect in Singapore Topics have been discussed and debated in many telemarketing books and blogs about this, but according to massimo-group.com, the best days and time to call are during Wednesdays & Thursdays, 6:45 – 9:00am and 4 – 6pm – the perfect timings to get hold of prospects as these are non-hectic hours during weekdays. However, prospecting strategies like reaching the target decision makers at the most perfect time, has greatly evolved with processes and technology development. The evolution of marketing automation in particular, where a prospect’s action and intent to communicate can be tracked through the integrated power of nurturing tools and the crm, has made the call activity multi-functional, and the telemarketer more productive, taking both into a new perspective:

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