20 Customer Retention Strategies The easiest way to grow your customers is not to lose them The average business loses around 20 percent of its customers annually simply by failing to attend to customer relationships. In some industries this leakage is as high as 80 percent. The cost, in either case, is staggering, but few businesses truly understand the implications. Imagine two businesses, one that retains 90 percent of its customers, the other retaining 80 percent. The consequences of customer retention also compound over time, and in sometimes unexpected ways. Marketing Wizdom can introduce you to a number of simple customer retention strstegies that will cost you little or nothing to implement. 1. Virtually every business loses some customers, but few ever measure or recognise how many of their customers become inactive. 2. So many people do an excellent job of making the initial sale, then drop the ball and get complacent, ignoring the customer, while they chase more business. 3. 4. 5. 6. 7. 8. 9.
Social media metrics that matter A recent SmartBrief on Social Media poll asked the question: What is the most important metric to track in social media? The results found that "virality" and "sentiment" predominated, not ROI. Virality (the reach of your brand and how much your message is spread), 35%Sentiment (positive, negative or indifferent consumer reaction), 32% Financials (the effect social media has on your bottom line), 20%Volume (number of comments, blog posts, tweets, links, etc. about your brand), 11%Other, 2% There's a lot of talk these days about measuring social media. (I'm reading an article right now on tracking your Twitter ROI) I've even suggested that the "warm and fuzzy, touchy-feely" days of social media are over. The CEO wants to know the ROI of SMM! One of favorite songs from years past, Matters of the Heart, comes from singer/songwriter Bob Bennett. On last week's edition of User Friendly Thinking radio, we interviewed Michael Brito. You might suggest that Robert is taking this too lightly.
Products: Google Browser Use this free Java application to explore the connections between related websites. Try it now! Enter keywords or a URL, and click 'Graph it!' See Getting Started below for more details. Getting Started Make sure you have the latest version of java, at least Java 1.5 Type in your search keywords or a URL, and press "Graph It!" Sample Searches: Top 15 Ad Campaigns of the 21st Century Many ad campaigns over the years have sold soap. Fewer have tried to change societal notions about beauty. Even fewer have tried to do both. Dove’s “Campaign for Real Beauty” is the campaign that did it. The campaign that had its origins in London and Canada with a billboard asking motorists to vote on whether the women pictured were “fat or fit?” or “wrinkled or wonderful?” Dove’s “Campaign for Real Beauty” is the only campaign cited by every one of the Advertising Age judges as belonging on this list, and one that was described by the panel as groundbreaking, brave, bold, insightful, transparent and authentic. Last century, Listerine made it on to the list of Advertising Age’s “Top 100 Ad Campaigns of the 20th Century” with its “Always a Bridesmaid, Never a Bride” campaign, an approach tailored and imitated often throughout the century to feed on women’s insecurities and remind them they needed to improve their attractiveness. Did Dove play a role in those numbers? Ms. Ms. “Bold.
Google Local Lures Small Businesses With Their Own Web Dashboard Google wants more small businesses to claim their listing profiles on Google Local (which is basically listings that pop up in Google Maps and local search results). To entice them, starting tomorrow it will give local businesses in the real world with physical addresses a free dashboard akin to what Websites get for free with Google Analytics (see screenshot above). Except that it will show stats such as how many times their business comes up as a search result, how often people click through, as well as how many times people generate driving directions to their business son Google Maps and where those people come from. In return, all they need to do is claim and verify their listings at the Google Local Businesss Center. The other benefit to Google is that the more that small businesses can measure the impact of search, the more likely they will be to buy search ads.
10 of the Most Memorable Marketing Campaigns of 2012 As the year comes to a close, it's the perfect time for reflection. And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Proctor & Gamble: Thank You, Mom On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." For a company whose products or services aren't directly related to sporting goods, P&G generated more coverage for this campaign than a lot of other companies like Nike whose products relate directly to the Olympics. Marketers can learn a lot from P&G's example. Samsung GALAXY S III: The Next Best Thing Is Already Here So was it successful?
55 Best Ways To Track Your Website Daily Traffic | Showcases Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories. It’s not a easy job to find a best, or i must say the perfect analytic tool for your website. However, there are quite a few resources around the web. Still, it’s quite a complex task to identify which one is the best. You may be interested in the following related articles as well. Feel free to join us and you are always welcome to share your thoughts that our readers may find helpful. Don’t forget to and follow us on Twitter — for recent updates. Best Ways To Track Your Website Daily Traffic 01. Woopra is the world’s most comprehensive, information rich, easy to use, real-time Web tracking and analysis application. 02. 03. 04. 05. Yahoo! 06. 07. 08. 09. 10. 11. 12.
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