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Social media metrics that matter A recent SmartBrief on Social Media poll asked the question: What is the most important metric to track in social media? The results found that "virality" and "sentiment" predominated, not ROI. Virality (the reach of your brand and how much your message is spread), 35%Sentiment (positive, negative or indifferent consumer reaction), 32% Financials (the effect social media has on your bottom line), 20%Volume (number of comments, blog posts, tweets, links, etc. about your brand), 11%Other, 2% There's a lot of talk these days about measuring social media. One of favorite songs from years past, Matters of the Heart, comes from singer/songwriter Bob Bennett. We marketers put a lot of emphasis on sales curves (ROI) and such things as behavioral targeting (i.e. plotting someone's life on a flowchart as it were). On last week's edition of User Friendly Thinking radio, we interviewed Michael Brito. You might suggest that Robert is taking this too lightly.

Products: Google Browser Use this free Java application to explore the connections between related websites. Try it now! Enter keywords or a URL, and click 'Graph it!' Getting Started Make sure you have the latest version of java, at least Java 1.5 Type in your search keywords or a URL, and press "Graph It!" Sample Searches: Google Local Lures Small Businesses With Their Own Web Dashboard Google wants more small businesses to claim their listing profiles on Google Local (which is basically listings that pop up in Google Maps and local search results). To entice them, starting tomorrow it will give local businesses in the real world with physical addresses a free dashboard akin to what Websites get for free with Google Analytics (see screenshot above). Except that it will show stats such as how many times their business comes up as a search result, how often people click through, as well as how many times people generate driving directions to their business son Google Maps and where those people come from. In return, all they need to do is claim and verify their listings at the Google Local Businesss Center. The other benefit to Google is that the more that small businesses can measure the impact of search, the more likely they will be to buy search ads.

55 Best Ways To Track Your Website Daily Traffic | Showcases Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories. It’s not a easy job to find a best, or i must say the perfect analytic tool for your website. You may be interested in the following related articles as well. Feel free to join us and you are always welcome to share your thoughts that our readers may find helpful. Don’t forget to and follow us on Twitter — for recent updates. Best Ways To Track Your Website Daily Traffic 01. Woopra is the world’s most comprehensive, information rich, easy to use, real-time Web tracking and analysis application. 02. Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. 03. 04. 05. Yahoo! 06. 07. 08. 09.

Published Research | Web Analytics Demystified | Audience Measur Web Analytics Demystified approaches web analytics and optimization consulting like no one else. Our firm is staffed entirely by experts — we don't have "entry level staff", junior analyst, account managers, or annoying sales people. What's more, we don't sell "hours" or "time and materials" engagements — we sell 100% client satisfaction. If you're not happy with our work for any reason we will keep working until you are. If you're frustrated with the support you've been getting from your analytics consulting firm ... if you're tired of dealing with a "revolving door" of analysts ... if your vendor has been sold or is in danger of going out of business ... or if you're just tired of paying too much for the same old crappy results, call us. Contact us today to learn about our consulting services! Strategic Audit and Transformation Roadmap Areas we typically explore during these sessions include: SiteCatalyst Audit and Transformation Roadmap Adam will help you understand:

7 tools to monitor your competitors’ traffic TweetTweet “Heavy Traffic” by Masakazu “Matto” Matsumoto on Flickr Just how accurate are Alexa, Compete, Quantcast & the others? This is part of our ongoing series on website optimization and traffic analysis. Guest post by Sam CrockerSEOmoz Today we’re going to examine a number of tools and resources for getting insights into competitors’ traffic data. We’ve had clients asking us for a better view of overall market size and what kind of traffic their competitors are getting, since it can be tricky to find meaningful predictive data even when you know who your competitors are or should be. It is worth pointing out that a number of these services suggest they can provide better data if you claim the sites by entering your ownership credentials. We tested 25 sites for which we had reliable internal data, giving us insight into just how accurate these tools really are — or aren’t. Alexa: Too often, dubious numbers Weaknesses: Not so great for the smaller sites. Cost: Free. Cost: Free. Cost: Free.

How to measure visitor engagement, redux | Web Analytics Demysti Back in December of last year when I first posted on measuring visitor engagement, I hardly imagined how much interest the topic would generate. Shortly after the first post, I commented that my definition of engagement was as follows: Engagement is an estimate of the degree and depth of visitor interaction on the site against a clearly defined set of goals. I then went and wrote over a dozen posts, publishing feedback from some incredibly bright people and demonstrating the utility of a well-defined measure for engagement. I presented this calculation to a completely full room last week at Emetrics but wanted to provide an update to all my patient readers who were not able to make the event. I very much believe that engagement is a metric, not an excuse, and that the metric described in this post provides a powerful measurement framework for sites looking for new ways to examine and evaluate visitor interaction. I believe this metric is exactly that. How Does This All Work in Practice?

10 Ways How To Track Site Traffic, Popularity, Statistics I know from myself people are obsessed with traffic, statistics, looking at other sites – tracking their stats and so on. And if there is enough demand, of course there are sites to satisfy You. I wanted to put those sites and tools in one list together, because at least for me this field was really unclear – I didn’t know what means Google Pagerank, Alexa, Compete, Technorati rankings and I could continue so on. I also use several FireFox add-ons, so I don’t have to type and go to statistic related webpage to get the results, results actually came to me in this way, allowing me comfortably browse, explore and compare sites I visit. I will start with actual FireFox plugins I use and later in order to the most popular and know traffic tracking sites. 1. I couldn’t live without this useful plugin, which tracks Alexa, Compete ranking and Google LivePageRank. You can download this add-on here. 2. You can download this add-on here. 3. 4. Get Alexa Toolbar here / Visit Homepage 5. 6. 7. 8. 9.

Tracking the trackers: Introduction to cookies and web tracking | Technology Read our guide below and then find out more about individual trackers on our Tracking the Trackers pages: What are cookies? Cookies are small bits of text that are downloaded to your browser as you surf the web. Their purpose is to carry bits of useful information about your interaction with the website that sets them. Contrary to a common belief, cookies do not contain software programs, so cannot install anything on a computer. Cookies generally do not contain any information that would identify a person. If you use a different computer, open a new web browser or delete your cookies, the website will treat you as if you have arrived for the first time (and a new cookie will be set). What are cookies used for? Cookies can be used for a variety of reasons: - to help remember your preferences on a site (whether you read the oldest or newest comments first; the volume on the video player) This is particularly the case when websites set a cookie from a separate advertising delivery company.

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