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Vital Tips For Effective Logo Design

Vital Tips For Effective Logo Design
There have been numerous creative logo design showcases1, logo design resources2 and logo design tutorials3 posted across the Web. While these help you to create a powerful toolbox for your logo designs, first you need to gain a solid understanding of what makes a logo design good and what you need to consider before starting using this toobox. In this article, we’ll get down to the nitty gritty of what makes an effective logo design and we’ll also guide you through the principles and best practices of how to create an iconic brand identity. You may be interested in the following related posts: What Is A Logo? To understand what a logo is, we first must understand what the main purpose of logos is. Paul Rand, one of the world’s greatest designers states that “a logo is a flag, a signature, an escutcheon, a street sign. For more on Paul Rand, consider reading the book Design, Form & Chaos8. What Makes A Good Logo? Logo Design Process Image by Panoramas12. Logo Design Process Case Studies 1. 2.

30 Brilliant Vector Logo Designs, Deconstructed A kick-butt logo design is of great importance to any business. Often seen as the first impression of a company, its logo must be tailored to communicate specific values and ideals in an instant. However, logos not only have the look good, they should also be thoughtfully designed and capable of taking on a variety of uses. This could include being scaled to a range of sizes, being reproduced in flat color and being printable on paper stock. In this post we look at 30 contemporary examples of great vector logo design and find out what makes them work. 1. The Castle Print logo by Sean O’Grady creates a strong and immediate connection to the nature of the business it is designed for. 2. Bryan Kahrs use of negative space on the Ryan-Biggs logo gives a fantastic illusion of the letters B and R, initials of the targeted company while the slight angle adds depth and dimension to the design. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Every part of the Ta Jevi logo oozes fun! 16. 17. 69 Monos

The Five Essential Elements of Effective Logo Design - Overnight Prints Resource Center Among graphic designers, the FedEx logo is legendary. With over 40 prestigious design awards under its belt—and a coveted spot in Rolling Stone magazine’s 2003 best logos list—the hushed, reverent tones in which students, professors, and professionals discuss it conveys well-deserved awe. Lindon Leader created the iconic mark in 1994 while working as a senior design director at Landor Associates in San Francisco. Tasked with conceiving a new logo for the (then) Federal Express brand, he produced 200 different design concepts before finessing one to perfection: a bold font, brilliant orange and purple, and that legendary arrow, hidden within the whitespace. “I strive for two things in design: simplicity and clarity,” Leader once said. Let’s think about this for a moment. Google, Nike, Apple, IBM It’s impossible to read those words without visualizing the logos. Why does it matter? Sounds pretty great, right? SimpleSimple logos are easily recognizable. Courtney’s Action Items Courtney Knapp

4 essential rules of effective logo design A logo is an essential part of your company brand. It works together with elements such as your website, collateral, brand promise, and marketing efforts to set the tone for your company as a whole in the public arena. And while this sounds simple enough, many logos tend to overshoot or fall short. Let’s see if your logo makes the grade and consider four essential rules for successful logo design. Test Your Logo Before sharing the rules of logo design, let’s start out by grading the latest logo you’ve created. Get one point for each “yes” below Does your logo work horizontally? Subtract one point for each “yes” below Do you use more than two colors in your logo? Scoring <0 = Don’t even think about it1-4 = Acceptable for a $50-million-a-year company5+ = Great job! Regardless of how you did, rest assured there are always ways to get better. Brand vs. logo Your brand is the sum total of every interaction that someone has with your organization. So what part does your logo play in your brand? 1. 2.

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