Callbox Takes on Challenge and Scores a VIQtory - B2B Lead Generation Company Malaysia The Client Industry: Precision Transcription & Stenography Location: Australia Headquarters: Australia Target Criteria Location: Australia-wide Industries: All tribunals in Australia, All local Councils in Australia, Private Arbitrators that are typically going to be part of the government, Insurance, Financials Employee Size: 100 to 500 employees Decision Makers: Head of IT, Investigations Team, Head of Arbitrations & Dictations Campaign Type Lead Generation Summary The Client is a leader in Precision Transcription & Stenography services in Australia. Product & Service Offered For the leadoff campaign, the focus was to set appointments with specific decision makers for specific industries. VIQ Solutions provides digital recording applications that allow multiple channels of audio and video recordings to be recorded simultaneously with annotations and other information attached to it. The Challenge The Callbox Solution An agent who called for the campaign for 8 hours everyday. The Results
Customer Profiling In Reaching Much Targeted Audience in Malaysia Did you know that 35% of business data becomes obsolete every year? (callboxinc.com) The marketing director you spoke with in a certain company last year may have already left and joined another firm, assumed a new post or got assigned in another location today. The B2B marketplace is overflowing with data but marketers are still challenged in finding accurate, useful and relevant information on their existing and prospective customers. That’s because people move around, shift courses or change behavior which impact data accuracy. How can you cope with the challenge? Do a Customer Profiling or traditionally known as “market segmentation”. Q1: Who are your customers? Q2: What do they need? No product or service fits all. Related: Callbox Shares Lead Qualification Secrets in Singapore Through Answering 4Ws and 1H Q3: Why should they buy from you? Q4: How and When do they purchase? Generate Qualified and Targeted leads in Malaysia now! Take a look at the sample profiling questions below:
Callbox Data Profiling A Major Coup for Exhibition Leader - B2B Lead Generation Company Malaysia The Client Industry: Exhibition & Trade Location: Singapore Headquarters: Singapore Target Criteria CommunicationsEngineeringLifestyleMining, Construction & BuildingPlastic & RubberMachineryProcessing & Packaging Campaign Type Call-to-InviteData Profiling 4 Decades of Event Leadership For 40 years, this exhibition and conference pioneer has withstood time and tide to become Singapore’s top and most successful trade event organizer today. Their four-decade reign as leader in the exhibition industry brought numerous recognition from different award-giving bodies like the Exhibition City Approved International Fair (AIF) Scheme, and the Singapore Business Events Awards. Indestructible they may seem to have lived with a four-decade trade leadership in the region, what good reason did they have to still take the option to enterprise telemarketing into their current strategies? Why Callbox? Campaign 1 – Call To Invite Campaign 2 – Call To Invite How Callbox streamlined the success DM Outreached.
Callbox Brings the Sunshine to Sales Lead Generation - B2B Lead Generation Company Malaysia They may be new in the energy industry, but this Sydney-based electricity retailer is rapidly hitting the Australian market with their integrated energy solutions. The current lead generation campaign they are running with Callbox is beaming with rays of potential in providing full energy service to Australian consumers. “Put the lights on” The Client Industry: A New Electricity Retailer Location: Australia Headquarters: Sydney, Australia The Criteria Location: Australia Industries: SME, all types except competitors Employee Size: 1-500 employees Target Contacts: PIC for the company’s electricity bill, Owner, Manager, Office Manager, Accounts, Finance, Procurement Manager, Facilities Manager, etc. Campaign Type Lead Generation Summary The initial, single seat campaign period was launched in July 2015. The second part ran with 3 calling agents, and added 3 more campaigns which the Client branded as “special campaigns”, generating a total of 79 leads which finished with 96 leads. “The Energizers”
3 Tips for Effective Lead Nurturing Campaign in Malaysia For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. This is where the selection of the rightlead generation medium comes in. And sometimes, the best methods for your business may be the most unexpected. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity.
Laziness – A Winning Appointment Setting Mentality Now, before anyone begins protesting about the title above, I would like to qualify the statement first. Being lazy is not about failing to generate any sales leads at all. Rather, it is about generating the best B2B leads in the fastest time possible so that they can have more free time for themselves. This is a useful rule in B2B lead generation in the Southeast Asian region, where pressure is high, and the need to unwind after every call is necessary. If you do what is required from you (plus the occasional extra), can anyone blame you if you just want to take a break? Another thing you need to look at would be the disposition of ‘lazy’ marketers. Of course, you can also try getting the help of professional telemarketing services.
Six Hiring Mistakes That Ruin Lead Generation - B2B Lead Generation Company Malaysia There are hiring mistakes, and there are hiring mistakes. In terms of its effect in your lead generation campaign, it can mean a big thing. Generating B2B leads is no simple feat, and as a business owner or manager, you may not be able to handle the job on your own. It becomes a necessity for you to hire someone for the job. You ignore the totality of your candidates – sure, you need skilled people for the job. It is very easy to fall into these six hiring mistakes. How To Improve Customer Retention For Better Lead Generation In Ten Ways If there is one activity that a lot of marketers tend to overlook in a lead generation campaign, it is trying to retain your current business prospects. Yes, your current prospects can become potential B2B leads. And that would be a less time-consuming, costly, and headache-inducing activity for marketers. You already know the people, you are familiar with their needs, and it may be possible that your new product or service is exactly what they will need. Take control – if a customer calls in to complain, take note of what she says. It will not be surprising if you get positive lead generation reviews for your business if you follow these tips.
The Proven Ways to Generate Sales Leads for IT Services in Malaysia Getting sales leads for IT services is really just the same as acquiring sales leads in any other market. It all starts with a sales-ready prospect list. In the vast IT field, however, what gives you the edge over your closest competitor is a prospect list built on a solid understanding of the IT industry, as well as its product and service needs. Know the target Market According to a study by the Australian Trade Commission, the Malaysian Information Technology Market has strong growth fundamentals, including low PC penetration, rising incomes, and a high-tech focused national development plan. The market is somewhat fragmented – there is sophisticated metropolitan market in and around the capital, but still very much a developing market in other regions. Striking a Balance between Conventional and Emerging Trends That said, let’s set this straight. 1) Use Only Good/Useful Content Let’s call this the “awareness phase”, when they are just discovering solutions to their problems. Free!
Callbox Locks Up the Leads for Giant Insurance Broker - B2B Lead Generation Company Malaysia The Client The Client, based in Singapore, is the largest privately-managed insurance broker in the world with offices in Hong Kong, Beijing, Malaysia, the Philippines, Thailand, and South Korea. The Challenge The Client has an in-house team in Hong Kong which supports its marketing activities in Asia, seeking decision makers of S$20M companies. In order to increase the volume and value of sales, the Client needed to build an intelligent prospecting campaign focused on sales-ready prospects. The objective of this campaign was two-fold: To build a well profiled database of the Client’s prospects in Singapore.To market the Client’s Corporate Risk and Employee Benefit insurance programs. The Callbox Solution Callbox set up a telemarketing team for a two-phase campaign: Database Profiling and Appointment Setting. Callbox then embarked on an outbound telemarketing campaign to arrange office meetings between qualified prospects and the Client’s outside sales reps. The Results
Increasing Productivity In Today’s Appointment Setting Processes If there is anything that can be said about today’s appointment setting campaigns, it has to be in terms of efficiency and speed. Sure, we can say that we know the many ways to improve our productivity on the B2B leads generation floor, but to maintain a constant satisfactory performance throughout the day, every day of the work week, for extend periods of time, can be a daunting mission. More likely than not, we sales managers end up folding in the end. Still, there is a way around it. There are some things that you can do that will help make your marketing campaign consistently good for longer periods of time. Pair your poor performers with a better agentThere is such a thing as peer learning. Well, what else can you say about the different strategies that can be used to improve your business’ productivity?
Redefining Lead Generation With SEO Marketing - B2B Lead Generation Company Malaysia Having a hard time generating qualified sales leads? That is to be expected. With the world economy still feeling the after-effects of the financial meltdown in the United States and Europe (and there is no denying that everyone still feels it), finding prospects can be pretty difficult at this point. Still, that is no reason to just sulk around, mope about your fate, or perhaps do a dozen other unproductive things in your office. Rather, this should be an opportunity for new lead generation tactics. This form of marketing works by improving the standing a website, or group of websites, in internet search pages. Remember to research your market well. Once you have established your presence in the Internet, and search engine results appear to be favorable, then it is the time for you to engage in a more aggressive sales campaign.
Lead Nurturing Done Right - B2B Lead Generation Company Malaysia Lead Nurturing Done Right. Simple. Smart. You’ve heard about Marketo, Eloqua, and Hubspot, right? Big and popular as these companies are, their success in marketing is founded on one basic principle: sending the right message to the right person at the right time. However, most lead nurturing systems are too expensive and time consuming to set up. Callbox Pipeline provides you with an intelligent, easy-to-use lead nurturing system without the clunky interfaces and overpriced tools:
Malaysia Lead Generation Tips: Master the Basics In B2B lead generation, some terms are being used interchangeably, such as marketing and lead generation, lead and prospect, telemarketing and cold calling, and all that. I used to think that I could always do it for convenience but found that doing so can create confusion in a team and have a dramatic impact on their B2B marketing efforts. Probably the most common terms used interchangeably are lead and prospect. Substituting one term for the other during a regular conversation might be OK, but as you move further along the sales process, the distinction becomes more crucial. Here, I will simplify the difference and hope it will increase your success in generating qualified sales leads in Malaysia. What is the difference between leads and prospects? The definition of business lead has become so complicated that if you ask sales professionals you would get tens of different answers. Why are these distinctions important?