vizualize.me Compréhension de l'expérience client - Adam Richardson “Customer experience” has become a very commonly used phrase in recent years, but like “innovation” and “design” it is actually difficult to find a clear, commonly-held definition, even though many businesses see improving their customer experience as a competitive differentiator. How we can really improve something if we can’t even define it? This is the first in a series of posts looking at customer experience — what it encompasses, how to structure it, how to approach and improve it. People have been grappling with a definition of customer experience for several years. Sometimes it’s defined as digital experiences and interactions, such as on a website or a smartphone. In other cases, customer experience is focused on retail or customer service, or the speed at which problems are solved in a call center. To be really successful on a long-term basis, customer experience needs to be seen as all these things, and more. The Zipcar Experience Every company provides a customer experience.
Profiling Online > Home Image Analysis Expérience client The Challenge The Opportunity “Marketing brings them in, operations brings them back.” The old adage holds true now more than ever as customers have become an essential part of the marketing team. And while traditional media is taking a back seat to peer recommendation when it comes to influencing consumer decisions about products and services, peer recommendations are driven by the customer experience. The Solution Empathica’s advanced Customer Experience Management solutions give brands and business owners the ability to capture information about customer experiences and transform them into actionable information for use in improving operations across locations. A custom-tailored CEM solution from Empathica can help you to: Focus the business on key drivers of the customer experienceRetain current customersIncrease visit frequencyAttract new customersTurn your workforce and customers into brand advocates Additional Resource What can CEM do for my business? Watch Video
SurveyGizmo (@SurveyGizmo) sur Twitter The CZSaw Project Expérience client | Le nom derrière le meilleur des noms Survey Software, Online Surveys and Enterprise Feedback Management - - Vovici Big Data Startup Roambi offers interactive mobile visualizations Roambi is a big data startup that completely focuses on mobile visualizations and they understand that practice pretty well. They have created an analytics tool that is easy to use and straightforward to install and users can import any type of data. Many companies see the importance of mobile visualizations and customers from Roambi come from many different industries as well as from Global Fortune 500 companies to SME’s. They store the data locally in order to ensure that also without coverage users can have access to the data. This can lead to potential security issues, when for example an employee loses his or her iPhone. In addition they have developed Roambi Business that brings all the analytics to organizations from any size. Their Roambi Analytics tool and Business Suite is a great visualization tool for big data, but they have built another tool that is definitely worth mentioning.
L'expérience client n'est pas l'expérience utilisateur | X+M Experience Marketing Récemment j’assistais à la Journée Design d’Expérience Utilisateur animée par Sylvie Daumal. Fondatrice d’ UX Paris, la communauté des designers d’expérience utilisateur français, elle est également très active dans le milieu UX européen, donnant régulièrement des conférences sur le sujet. Son livre est le premier à traiter, dans son ensemble, du design d’expérience utilisateur en langue française. Le bon design est innovantLe bon design rend un produit utileLe bon design est esthétiqueLe bon design rend un produit compréhensibleLe bon design est discretLe bon design est honnêteLe bon design est durableLe bon design est attentif aux détailsLe bon design respecte l’environnementLe bon design comporte aussi peu de design que possible Pour y voir plus clair sur le sujet, j’ai interviewé Sylvie Daumal : 1 Une définition de l’expérience utilisateur et la différence avec l’expérience client « Dès qu’il est question d’usage, on est dans le monde de l’utilisateur. Laurence
visioncritical's Channel Visionary Technology, Critical Thinking At Vision Critical we build online platforms that facilitate two-way communications with customers, employees and citizens in contexts ranging from market research to civic engagement. We help our clients ask better questions, listen more intently, and learn what the people they care about think and say. We believe that the essence of consumer/citizen sentiment measurement is two-way dialogue - whether through structured surveys or guided peer-to-peer discussions. At Vision Critical we deploy over 2.5 million survey invitations per month across 26 languages, most of which involve the millions of consumers and citizens who are members of the online Insight Communities that we build and support. As a solutions company we provide professional support services, either directly or through our partner channels, to enhance our technology. Vision Critical continues to invest heavily in R&D, new sales capacity and in IT infrastructure.
Roambi - Beautiful Mobile Data Visualization Apps Center for Customer Management (C|CM) | Experts en stratégies client